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Vedika
Gauri
Saloni
Deepshikha
 Advertising is any paid form of non personal presentation
and promotion of ideas, goods and services by an identified
sponsor.
Ways of advertising
 Print
 Broadcast
 Outdoor
 Covert
 Public Service Advertising
 Celebrity
 Surrogate
 It is a form of advertising which is used to promote banned
products like cigarettes and alcohol, in the disguise of another
product
 Also used when companies want to cultivate an image of social
responsibility.
E.g.. Advertisement of sweet treats during children’s cartoons,
Pharmaceutical products.
 It is done by complementary products such as Soda, bottled
drinking water, fruit juice etc.
 Use of well established brand, except the original product, to
encompass that product.
 Kingfisher promote their liquors, beers and whiskies,
which constitutes the major part of revenues of the UB
group.
 1.It is neither promoted by the Central nor by the State
government.
 2.The advertising of these products are banned on the
television.
 Advertising creates social trends, dictating how
people think and act.
 Advertising Standards Council of India.
 Products advertising for liquor, cigarette is banned in
the country since 1995.
 Alcohol advertisement promotes underage drinking.
 The major players who use surrogate advertising as
their strategically promotion elements:
 WILLS
 MANIKCHAND
 BACARDI
 KINGFISHER
 ARISTROCRAT
 SMIRNOFF
 SEAGRAMS
 It refers to creations of mind
such as inventions, literary
and artistic works
 IP is protected in law by
Trademark, Copyrights
 It enable people to earn
recognition from what they
invent or to create
 A Patent describes an invention
for which the inventor claims the
exclusive right
 Invention Patentable if......
New
Not Obvious
Useful
 The exclusive right given by law
for certain term of years to an
author, composer etc. to print,
publish and sell original copies
 A Trademark is a sign capable of
distinguishing the goods or
services among enterprises
 Trademark helps consumers to
identify and choose between
products/services based on
their reputation and quality
Surrogate advertisement and intellectual property rights
Surrogate advertisement and intellectual property rights

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Surrogate advertisement and intellectual property rights

  • 2.  Advertising is any paid form of non personal presentation and promotion of ideas, goods and services by an identified sponsor. Ways of advertising  Print  Broadcast  Outdoor  Covert  Public Service Advertising  Celebrity  Surrogate
  • 3.  It is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product  Also used when companies want to cultivate an image of social responsibility. E.g.. Advertisement of sweet treats during children’s cartoons, Pharmaceutical products.  It is done by complementary products such as Soda, bottled drinking water, fruit juice etc.  Use of well established brand, except the original product, to encompass that product.
  • 4.  Kingfisher promote their liquors, beers and whiskies, which constitutes the major part of revenues of the UB group.  1.It is neither promoted by the Central nor by the State government.  2.The advertising of these products are banned on the television.
  • 5.  Advertising creates social trends, dictating how people think and act.  Advertising Standards Council of India.  Products advertising for liquor, cigarette is banned in the country since 1995.  Alcohol advertisement promotes underage drinking.
  • 6.  The major players who use surrogate advertising as their strategically promotion elements:  WILLS  MANIKCHAND  BACARDI  KINGFISHER  ARISTROCRAT  SMIRNOFF  SEAGRAMS
  • 7.  It refers to creations of mind such as inventions, literary and artistic works  IP is protected in law by Trademark, Copyrights  It enable people to earn recognition from what they invent or to create
  • 8.
  • 9.  A Patent describes an invention for which the inventor claims the exclusive right  Invention Patentable if...... New Not Obvious Useful
  • 10.  The exclusive right given by law for certain term of years to an author, composer etc. to print, publish and sell original copies
  • 11.  A Trademark is a sign capable of distinguishing the goods or services among enterprises  Trademark helps consumers to identify and choose between products/services based on their reputation and quality