Proposal
•Download as PPT, PDF•
1 like•943 views
The document proposes participation in a promotional activity with Delinfo involving Delinfo Discount Cards. The cards would offer discounts of 15-20% at various brands for individuals aged 18-35. Delinfo aims to keep card prices minimal to provide benefits at an affordable cost and further promote the cards and associated brands. In exchange for discounts and promotions, associated brands would sell the cards on commission and have their logos visible on promotional materials. Existing partners are listed.
Report
Share
Report
Share
Recommended
Surrogate advertisement
This document discusses different types of advertising such as print, broadcast, outdoor, and covert advertising. It also discusses surrogate advertising, which involves using the brand image of one product to promote another product from the same company. Some examples given are soda promoting liquor or music CDs promoting clothing from the same brand. While liquor advertising is banned in India, some major brands still use surrogate advertising through sponsoring sports or cultural events to promote their liquor products. There are concerns that surrogate advertising can be misleading.
Surrogate marketing
Surrogate marketing involves indirectly promoting banned products like cigarettes and alcohol by promoting other products from the same brand. It originated in Britain and came to India in the 1990s after regulations on cable television. Some advantages are that it helps generate sales for banned products and remind people of them indirectly. However, it undermines the purpose of bans on harmful products and can harm society by confusing children. The liquor industry in India is large and growing, generating government revenue, so economic factors must be considered with laws around surrogate advertising.
Adv
Surrogate advertising of liquor and cigarettes is banned in India but continues through loopholes in the law. Marketers promote their brands through complementary products like bottled water, music, and sports sponsorships using the same brand names. There is a fine line between legitimate brand extensions and illegal surrogate advertising that promotes consumption of prohibited products. Implementing a total ban on surrogate advertising is difficult due to unclear definitions and blurred lines between actual businesses and surrogate products.
SURROGATE ADVERTISEMENTS
Surrogate advertising promotes banned products like cigarettes and alcohol by advertising related but legal products instead. It originated in Britain when liquor advertising was banned in response to protests. Surrogate ads indirectly remind consumers of banned products and help generate sales while minimizing competition. However, they undermine advertising bans and can mislead or unduly influence children. In India, alcohol and cigarette brands use surrogate ads on TV since their direct ads were banned in 1995. Studies show surrogate ads do impact consumer purchasing decisions. While they benefit companies, tighter regulation is needed to curb their misleading nature and social harms.
Brandingwineandmeat11202005
A product is something made in a factory that can be copied, while a brand is unique and timeless, representing a promise to customers based on their perceptions. Marketing is becoming more important due to sales declines, changing customer wants and increased competition. A brand distinguishes a company's products, is developed over time through consistency and nurturing, and adds value beyond basic product attributes.
Banning liquor surrogate advertising
Surrogate advertising promotes banned products like cigarettes and alcohol through related products. It started in Britain when liquor advertisements were banned due to protests. Brand owners then promoted fruit juices and sodas under the same brand names. Surrogate advertisements by liquor companies were likely banned due to criticism, as directly advertising banned intoxicating products undermines regulations and can mislead consumers.
surrogate advertising full report
This document provides an overview of surrogate advertising in India. It begins with acknowledging the authors and contributors. It then defines surrogate advertising as promoting banned products like alcohol and cigarettes indirectly through other products. The document discusses the history, effectiveness, types, competitors, and legal environment around surrogate advertising in India. It notes that while direct advertising of alcohol is banned, companies promote other products using their brand names to indirectly advertise alcohol. It provides several examples of common surrogate advertisements in India and discusses the ongoing debate around the ethics of this practice.
Is it ethical to include surrogate advertising
This document discusses surrogate advertising, which is when companies advertise other products to promote brands of goods that are banned from direct advertising, like alcohol and tobacco. It provides examples of major companies that use surrogate advertising strategies in India, such as Kingfisher promoting its beer brand through fashion shows, bottled water, calendars and sponsoring sports events. While surrogate ads help companies build their brands and are profitable for TV channels, they are unethical since they indirectly promote harmful banned products to consumers, especially youth. The document suggests steps governments could take to reduce surrogate advertising's influence, like increasing taxes, limiting liquor shops, and raising awareness of health risks.
Recommended
Surrogate advertisement
This document discusses different types of advertising such as print, broadcast, outdoor, and covert advertising. It also discusses surrogate advertising, which involves using the brand image of one product to promote another product from the same company. Some examples given are soda promoting liquor or music CDs promoting clothing from the same brand. While liquor advertising is banned in India, some major brands still use surrogate advertising through sponsoring sports or cultural events to promote their liquor products. There are concerns that surrogate advertising can be misleading.
Surrogate marketing
Surrogate marketing involves indirectly promoting banned products like cigarettes and alcohol by promoting other products from the same brand. It originated in Britain and came to India in the 1990s after regulations on cable television. Some advantages are that it helps generate sales for banned products and remind people of them indirectly. However, it undermines the purpose of bans on harmful products and can harm society by confusing children. The liquor industry in India is large and growing, generating government revenue, so economic factors must be considered with laws around surrogate advertising.
Adv
Surrogate advertising of liquor and cigarettes is banned in India but continues through loopholes in the law. Marketers promote their brands through complementary products like bottled water, music, and sports sponsorships using the same brand names. There is a fine line between legitimate brand extensions and illegal surrogate advertising that promotes consumption of prohibited products. Implementing a total ban on surrogate advertising is difficult due to unclear definitions and blurred lines between actual businesses and surrogate products.
SURROGATE ADVERTISEMENTS
Surrogate advertising promotes banned products like cigarettes and alcohol by advertising related but legal products instead. It originated in Britain when liquor advertising was banned in response to protests. Surrogate ads indirectly remind consumers of banned products and help generate sales while minimizing competition. However, they undermine advertising bans and can mislead or unduly influence children. In India, alcohol and cigarette brands use surrogate ads on TV since their direct ads were banned in 1995. Studies show surrogate ads do impact consumer purchasing decisions. While they benefit companies, tighter regulation is needed to curb their misleading nature and social harms.
Brandingwineandmeat11202005
A product is something made in a factory that can be copied, while a brand is unique and timeless, representing a promise to customers based on their perceptions. Marketing is becoming more important due to sales declines, changing customer wants and increased competition. A brand distinguishes a company's products, is developed over time through consistency and nurturing, and adds value beyond basic product attributes.
Banning liquor surrogate advertising
Surrogate advertising promotes banned products like cigarettes and alcohol through related products. It started in Britain when liquor advertisements were banned due to protests. Brand owners then promoted fruit juices and sodas under the same brand names. Surrogate advertisements by liquor companies were likely banned due to criticism, as directly advertising banned intoxicating products undermines regulations and can mislead consumers.
surrogate advertising full report
This document provides an overview of surrogate advertising in India. It begins with acknowledging the authors and contributors. It then defines surrogate advertising as promoting banned products like alcohol and cigarettes indirectly through other products. The document discusses the history, effectiveness, types, competitors, and legal environment around surrogate advertising in India. It notes that while direct advertising of alcohol is banned, companies promote other products using their brand names to indirectly advertise alcohol. It provides several examples of common surrogate advertisements in India and discusses the ongoing debate around the ethics of this practice.
Is it ethical to include surrogate advertising
This document discusses surrogate advertising, which is when companies advertise other products to promote brands of goods that are banned from direct advertising, like alcohol and tobacco. It provides examples of major companies that use surrogate advertising strategies in India, such as Kingfisher promoting its beer brand through fashion shows, bottled water, calendars and sponsoring sports events. While surrogate ads help companies build their brands and are profitable for TV channels, they are unethical since they indirectly promote harmful banned products to consumers, especially youth. The document suggests steps governments could take to reduce surrogate advertising's influence, like increasing taxes, limiting liquor shops, and raising awareness of health risks.
Surrogate marketing(1)
Surrogate marketing involves promoting one product, such as alcohol or cigarettes, by extensively advertising another associated product. It aims to increase awareness for the primary product that faces advertising restrictions. While it helps companies sell restricted products and remain in consumers' minds, surrogate advertising misleads people, especially youth, and undermines advertising bans. Both industry and government have roles to play in addressing this issue through more precise laws, enforcement, and education.
comparison between private labels and brands of Shoppers stop limited.
This presentation will help you to understand the difference between private labels and brands in retail industry.The pricing and promotional strategy used by retailers in Indian retail industry.
BOOTS: HAIR-CARE SALES PROMOTION
The document discusses Boots, a British hair care company that wants to increase its less than 9% market share. It considers three promotional strategies: 3 for 2 pricing, a gift with purchase, or on-pack coupons. The strategies are estimated to increase sales by 150-300% and attract 40-60% new customers. After reviewing competitors' strategies and changing consumer preferences, the document recommends Dave Robinson choose the 3 for 2 pricing strategy as it is projected to most significantly increase sales and attract new customers relative to the other options.
Surrogatemarketing
1) Surrogate marketing involves promoting one product, such as sports or cultural events, in order to advertise another product like alcohol or cigarettes that have advertising bans.
2) Surrogate marketing originated in Britain and is commonly used in India since direct advertising of products like liquor and cigarettes has been banned since 1995. Companies instead promote brand extensions or sponsor events.
3) While surrogate marketing allows companies to generate sales for banned products and keep their brands top of mind, it undermines advertising bans and can mislead or influence youth. Stricter government regulation and consumer awareness are needed.
Surrogate advertisement and intellectual property rights
This document discusses different types of advertising including surrogate advertising. Surrogate advertising is a form of advertising banned products like cigarettes and alcohol by using other complementary products. It aims to cultivate an image of social responsibility. Some examples given are advertising sweet treats during children's cartoons and pharmaceutical products. The document also lists some major companies that use surrogate advertising as a promotional strategy such as Kingfisher, Wills, and Bacardi.
Banning surrogate liquor advertising
Surrogate advertising refers to advertising products made by the same company as a banned product, like liquor, to indirectly advertise the banned product. The Indian government banned television advertisements for liquor brands McDowell's No. 1 and Gilbey's Green Label in 2002. This was controversial as liquor producers argued it would lower their sales and tax revenue. However, surrogate ads are misleading and promote underage drinking. While the liquor industry brings in tax revenue, such indirect ads should be banned as they circumvent direct advertising restrictions and harm society.
Surrogate advertisement
This document is a project report submitted by a student as part fulfillment of an MBA degree. It discusses surrogate advertising, which involves using one product to advertise another product that is banned from direct advertising. The student conducted primary research through surveys in Aurangabad, India to understand consumers' awareness and perceptions of surrogate ads and their influence on purchasing decisions. Some key findings were that surrogate ads increase brand recall and consideration for the surrogate product. Common examples of surrogate ads discussed include McDowell's No. 1 soda ads promoting its liquor brands and Pan Bahar gutka ads featuring celebrities. The report's objectives were to examine the concept and impact of surrogate ads on users and non-users of the promoted products.
Surrogate Advertising - Advertising and Sales Promotion
Surrogate advertising is a form of advertising used to market products that are banned from direct advertising, such as alcohol, cigarettes, and pharmaceuticals. It involves advertising associated products to indirectly promote the banned product's brand. Examples include advertising sodas, music, or events sponsored by alcohol and tobacco brands. While it helps these companies generate sales and brand awareness, critics argue it circumvents advertising bans and can mislead or harm consumers, especially youth. Regulators in India have issued guidelines for surrogate ads but the practice continues due to ambiguous laws and the significant tax revenue generated by these industries.
Surrogate Advertisement
The document discusses surrogate advertising in India, which involves promoting restricted products like tobacco and liquor through advertising other associated products. It outlines the growth of the advertising sector in India and the loopholes in laws regarding surrogate ads. Examples like Royal Challengers cricket team sponsored by Royal Challenge whiskey are examined. While surrogate ads help companies circumvent bans, they can mislead consumers and negatively impact public health. Stricter regulation of such ads is needed.
Do private labels represent a sustainable branding strategy
Private label brands, also known as store brands, have grown significantly in recent years. Retailers are increasingly developing their own private label brands rather than simply selling manufacturer brands. Private labels allow retailers to differentiate themselves, control pricing and marketing, and build stronger customer loyalty. While private labels were once only considered budget options, many have become premium brands that compete directly with national brands. The future of private labels depends on retailers innovating, developing brand identities, ensuring quality parity with national brands, and balancing private label and manufacturer brands in their stores.
Surprising things you never knew about
Are you a fan of the Target store? If you are here are some of the surprising things you never knew about the target.
task 2: Case study
Modern companies must appeal to their target audiences by understanding customer needs and advertising how they meet those needs. Supermarkets like Tesco, Sainsbury's, Asda, and Morrisons frequently compare their products and offers in advertisements to attract customers and discourage shopping at competitors. These ads use subtle messages and in-store deals like Sainsbury's price matching to persuade audiences. Asda recently used snowmen representing the supermarkets in a clever ad that portrayed the others' snowmen as unhappy to promote their brand. Sainsbury's split-screen ad similarly portrayed shoppers as happier in their section to position themselves positively against Tesco and Asda. Product comparison ads demonstrate quality and value by showing results of brands like Ariel
Surrogate Advertising, Online Advertising and Mobile Advertising
This document discusses different types of advertising including surrogate advertising, online advertising, and mobile advertising. Surrogate advertising involves duplicating the brand image of one product to promote another product from the same company. Online advertising uses the internet and websites to convey marketing messages at a lower cost. Mobile advertising advertises through SMS, calls, and social media on devices like phones and tablets, allowing companies to send targeted offers. Examples of companies using these advertising methods are provided.
Surrogate Advertisement
This document provides an overview of surrogate advertising in India. It begins with definitions and background on surrogate ads, noting that they promote unrelated products using established brand names, as a way to advertise products like alcohol that are otherwise banned. The document then outlines the history and examples of surrogate ads in India, relevant regulations and court decisions, and the impact on consumers and companies. It examines the cable television act banning direct liquor/tobacco ads and the trend of surrogate ads filling that gap. Overall, the summary analyzes the topic of surrogate advertising in India from multiple angles.
SPARTA
This document provides information on the marketing communication plan for Sparta Isotonic Drink produced by FEMS Sdn Bhd. FEMS has been operating since 2008 as an isotonic drink manufacturer in Malaysia. The document outlines the background of the company and product, including the logo, tagline, and objectives. It then discusses the competition and various tools that will be used in the marketing communication plan, including television, magazine, and newspaper advertisements, internet advertising, outdoor advertising, promotions, packaging, and green marketing strategies. The overall goal is to promote Sparta as an innovative and environmentally-friendly isotonic drink to become a leader in the Southeast Asian market.
Surrogate advertising in India
This document discusses surrogate advertising practices in India, particularly for banned products like liquor and tobacco. It defines surrogate advertising as advertising that promotes a brand through another product to circumvent direct advertising bans. Several examples are given of liquor and tobacco companies launching new products like sodas and sports sponsorships with the same brand names. While this indirectly promotes their core products, the companies claim it is just brand extension which is a normal industry practice. However, critics argue the real purpose is to get around advertising bans and expose more people to the brands of banned products. The regulatory body needs to strengthen rules to curb such surrogate advertising practices.
Mushroom converted
Rahul and Chirag started a mushroom cultivation business and are looking for ways to increase consumer awareness of mushrooms. The document provides several suggestions:
1) Distribute free samples of mushrooms in stores to generate interest.
2) Conduct cooking demonstrations at grocery stores and fairs to show how mushrooms can be used.
3) Create a recipe booklet highlighting health benefits to educate consumers.
4) Advertise mushrooms using both indoor and outdoor methods like press meetings, social media, and flyers.
5) Ensure attractive packaging and branding to differentiate their mushrooms from competitors.
nainagoel
NG & Company is a Chandigarh-based firm founded in 2013 that provides marketing services for over 300 merchants across Punjab and Haryana. Their main product is The Blu Card, an annual membership discount card for Rs. 1,200 that allows cardholders to receive discounts at partner restaurants, hotels, salons and gyms. The company aims to help businesses grow while providing affordable luxury services. They have a mobile app and website that allow customers to browse partner deals and discounts. The platform also gives merchants control over their business listing and tools to promote offers and events. In return, NG & Company asks merchants to provide exclusive discounts for cardholders and occasional coupons to drive customer traffic.
Using Social Commerce/Group Buying websites for Art Organisations
The document discusses using social buying and group buying platforms like Groupon and LivingSocial to generate new audiences for arts and cultural organizations. It provides an overview of how social buying works, details several case studies of organizations that saw success in attracting new users through these channels, and outlines both advantages and disadvantages to consider for organizations interested in trying social buying. The AES Social Buying Project aims to test the effectiveness of social buying at attracting new audiences and determine if deals can be shaped to appeal to target segments.
Sales promotional tools
1. Sales promotion tools are direct inducements used to create immediate sales and can be targeted at consumers or the trade.
2. Common consumer-oriented tools include samples, coupons, premiums, contests and sweepstakes, rebates, and bonus packs, while trade-oriented tools include trade shows, allowances, and point-of-purchase displays.
3. The goal of trade promotion is to influence retailers to promote and stock products through incentives like contests and discounts.
Offers Merchant Presentation
Retailers can use OFFERica's platform to reach more customers in a cost-effective way. OFFERica allows retailers of all sizes to publish offers online. Customers can access these offers on their mobile phones and book them in advance. This helps retailers acquire more customers and keep them loyal by offering points for purchases. Retailers only need internet and computers to manage their offers and customer data through OFFERica's web-based software.
Accessing students
Currently the student market is a thriving segmented area which is constantly changing and moving and is proven to be highly profitable.
They might lead a fast paced lifestyle but don’t be fooled! They are very careful with the expenditure and can loose interest at a click of a finger.
So it is crucial that business’s adapt to maintain interest, and demand through their marketing. Fortunately there are some key tools which will help gain and retain students.
More Related Content
What's hot
Surrogate marketing(1)
Surrogate marketing involves promoting one product, such as alcohol or cigarettes, by extensively advertising another associated product. It aims to increase awareness for the primary product that faces advertising restrictions. While it helps companies sell restricted products and remain in consumers' minds, surrogate advertising misleads people, especially youth, and undermines advertising bans. Both industry and government have roles to play in addressing this issue through more precise laws, enforcement, and education.
comparison between private labels and brands of Shoppers stop limited.
This presentation will help you to understand the difference between private labels and brands in retail industry.The pricing and promotional strategy used by retailers in Indian retail industry.
BOOTS: HAIR-CARE SALES PROMOTION
The document discusses Boots, a British hair care company that wants to increase its less than 9% market share. It considers three promotional strategies: 3 for 2 pricing, a gift with purchase, or on-pack coupons. The strategies are estimated to increase sales by 150-300% and attract 40-60% new customers. After reviewing competitors' strategies and changing consumer preferences, the document recommends Dave Robinson choose the 3 for 2 pricing strategy as it is projected to most significantly increase sales and attract new customers relative to the other options.
Surrogatemarketing
1) Surrogate marketing involves promoting one product, such as sports or cultural events, in order to advertise another product like alcohol or cigarettes that have advertising bans.
2) Surrogate marketing originated in Britain and is commonly used in India since direct advertising of products like liquor and cigarettes has been banned since 1995. Companies instead promote brand extensions or sponsor events.
3) While surrogate marketing allows companies to generate sales for banned products and keep their brands top of mind, it undermines advertising bans and can mislead or influence youth. Stricter government regulation and consumer awareness are needed.
Surrogate advertisement and intellectual property rights
This document discusses different types of advertising including surrogate advertising. Surrogate advertising is a form of advertising banned products like cigarettes and alcohol by using other complementary products. It aims to cultivate an image of social responsibility. Some examples given are advertising sweet treats during children's cartoons and pharmaceutical products. The document also lists some major companies that use surrogate advertising as a promotional strategy such as Kingfisher, Wills, and Bacardi.
Banning surrogate liquor advertising
Surrogate advertising refers to advertising products made by the same company as a banned product, like liquor, to indirectly advertise the banned product. The Indian government banned television advertisements for liquor brands McDowell's No. 1 and Gilbey's Green Label in 2002. This was controversial as liquor producers argued it would lower their sales and tax revenue. However, surrogate ads are misleading and promote underage drinking. While the liquor industry brings in tax revenue, such indirect ads should be banned as they circumvent direct advertising restrictions and harm society.
Surrogate advertisement
This document is a project report submitted by a student as part fulfillment of an MBA degree. It discusses surrogate advertising, which involves using one product to advertise another product that is banned from direct advertising. The student conducted primary research through surveys in Aurangabad, India to understand consumers' awareness and perceptions of surrogate ads and their influence on purchasing decisions. Some key findings were that surrogate ads increase brand recall and consideration for the surrogate product. Common examples of surrogate ads discussed include McDowell's No. 1 soda ads promoting its liquor brands and Pan Bahar gutka ads featuring celebrities. The report's objectives were to examine the concept and impact of surrogate ads on users and non-users of the promoted products.
Surrogate Advertising - Advertising and Sales Promotion
Surrogate advertising is a form of advertising used to market products that are banned from direct advertising, such as alcohol, cigarettes, and pharmaceuticals. It involves advertising associated products to indirectly promote the banned product's brand. Examples include advertising sodas, music, or events sponsored by alcohol and tobacco brands. While it helps these companies generate sales and brand awareness, critics argue it circumvents advertising bans and can mislead or harm consumers, especially youth. Regulators in India have issued guidelines for surrogate ads but the practice continues due to ambiguous laws and the significant tax revenue generated by these industries.
Surrogate Advertisement
The document discusses surrogate advertising in India, which involves promoting restricted products like tobacco and liquor through advertising other associated products. It outlines the growth of the advertising sector in India and the loopholes in laws regarding surrogate ads. Examples like Royal Challengers cricket team sponsored by Royal Challenge whiskey are examined. While surrogate ads help companies circumvent bans, they can mislead consumers and negatively impact public health. Stricter regulation of such ads is needed.
Do private labels represent a sustainable branding strategy
Private label brands, also known as store brands, have grown significantly in recent years. Retailers are increasingly developing their own private label brands rather than simply selling manufacturer brands. Private labels allow retailers to differentiate themselves, control pricing and marketing, and build stronger customer loyalty. While private labels were once only considered budget options, many have become premium brands that compete directly with national brands. The future of private labels depends on retailers innovating, developing brand identities, ensuring quality parity with national brands, and balancing private label and manufacturer brands in their stores.
Surprising things you never knew about
Are you a fan of the Target store? If you are here are some of the surprising things you never knew about the target.
task 2: Case study
Modern companies must appeal to their target audiences by understanding customer needs and advertising how they meet those needs. Supermarkets like Tesco, Sainsbury's, Asda, and Morrisons frequently compare their products and offers in advertisements to attract customers and discourage shopping at competitors. These ads use subtle messages and in-store deals like Sainsbury's price matching to persuade audiences. Asda recently used snowmen representing the supermarkets in a clever ad that portrayed the others' snowmen as unhappy to promote their brand. Sainsbury's split-screen ad similarly portrayed shoppers as happier in their section to position themselves positively against Tesco and Asda. Product comparison ads demonstrate quality and value by showing results of brands like Ariel
Surrogate Advertising, Online Advertising and Mobile Advertising
This document discusses different types of advertising including surrogate advertising, online advertising, and mobile advertising. Surrogate advertising involves duplicating the brand image of one product to promote another product from the same company. Online advertising uses the internet and websites to convey marketing messages at a lower cost. Mobile advertising advertises through SMS, calls, and social media on devices like phones and tablets, allowing companies to send targeted offers. Examples of companies using these advertising methods are provided.
Surrogate Advertisement
This document provides an overview of surrogate advertising in India. It begins with definitions and background on surrogate ads, noting that they promote unrelated products using established brand names, as a way to advertise products like alcohol that are otherwise banned. The document then outlines the history and examples of surrogate ads in India, relevant regulations and court decisions, and the impact on consumers and companies. It examines the cable television act banning direct liquor/tobacco ads and the trend of surrogate ads filling that gap. Overall, the summary analyzes the topic of surrogate advertising in India from multiple angles.
SPARTA
This document provides information on the marketing communication plan for Sparta Isotonic Drink produced by FEMS Sdn Bhd. FEMS has been operating since 2008 as an isotonic drink manufacturer in Malaysia. The document outlines the background of the company and product, including the logo, tagline, and objectives. It then discusses the competition and various tools that will be used in the marketing communication plan, including television, magazine, and newspaper advertisements, internet advertising, outdoor advertising, promotions, packaging, and green marketing strategies. The overall goal is to promote Sparta as an innovative and environmentally-friendly isotonic drink to become a leader in the Southeast Asian market.
Surrogate advertising in India
This document discusses surrogate advertising practices in India, particularly for banned products like liquor and tobacco. It defines surrogate advertising as advertising that promotes a brand through another product to circumvent direct advertising bans. Several examples are given of liquor and tobacco companies launching new products like sodas and sports sponsorships with the same brand names. While this indirectly promotes their core products, the companies claim it is just brand extension which is a normal industry practice. However, critics argue the real purpose is to get around advertising bans and expose more people to the brands of banned products. The regulatory body needs to strengthen rules to curb such surrogate advertising practices.
Mushroom converted
Rahul and Chirag started a mushroom cultivation business and are looking for ways to increase consumer awareness of mushrooms. The document provides several suggestions:
1) Distribute free samples of mushrooms in stores to generate interest.
2) Conduct cooking demonstrations at grocery stores and fairs to show how mushrooms can be used.
3) Create a recipe booklet highlighting health benefits to educate consumers.
4) Advertise mushrooms using both indoor and outdoor methods like press meetings, social media, and flyers.
5) Ensure attractive packaging and branding to differentiate their mushrooms from competitors.
What's hot (17)
comparison between private labels and brands of Shoppers stop limited.
comparison between private labels and brands of Shoppers stop limited.
Surrogate advertisement and intellectual property rights
Surrogate advertisement and intellectual property rights
Surrogate Advertising - Advertising and Sales Promotion
Surrogate Advertising - Advertising and Sales Promotion
Do private labels represent a sustainable branding strategy
Do private labels represent a sustainable branding strategy
Surrogate Advertising, Online Advertising and Mobile Advertising
Surrogate Advertising, Online Advertising and Mobile Advertising
Similar to Proposal
nainagoel
NG & Company is a Chandigarh-based firm founded in 2013 that provides marketing services for over 300 merchants across Punjab and Haryana. Their main product is The Blu Card, an annual membership discount card for Rs. 1,200 that allows cardholders to receive discounts at partner restaurants, hotels, salons and gyms. The company aims to help businesses grow while providing affordable luxury services. They have a mobile app and website that allow customers to browse partner deals and discounts. The platform also gives merchants control over their business listing and tools to promote offers and events. In return, NG & Company asks merchants to provide exclusive discounts for cardholders and occasional coupons to drive customer traffic.
Using Social Commerce/Group Buying websites for Art Organisations
The document discusses using social buying and group buying platforms like Groupon and LivingSocial to generate new audiences for arts and cultural organizations. It provides an overview of how social buying works, details several case studies of organizations that saw success in attracting new users through these channels, and outlines both advantages and disadvantages to consider for organizations interested in trying social buying. The AES Social Buying Project aims to test the effectiveness of social buying at attracting new audiences and determine if deals can be shaped to appeal to target segments.
Sales promotional tools
1. Sales promotion tools are direct inducements used to create immediate sales and can be targeted at consumers or the trade.
2. Common consumer-oriented tools include samples, coupons, premiums, contests and sweepstakes, rebates, and bonus packs, while trade-oriented tools include trade shows, allowances, and point-of-purchase displays.
3. The goal of trade promotion is to influence retailers to promote and stock products through incentives like contests and discounts.
Offers Merchant Presentation
Retailers can use OFFERica's platform to reach more customers in a cost-effective way. OFFERica allows retailers of all sizes to publish offers online. Customers can access these offers on their mobile phones and book them in advance. This helps retailers acquire more customers and keep them loyal by offering points for purchases. Retailers only need internet and computers to manage their offers and customer data through OFFERica's web-based software.
Accessing students
Currently the student market is a thriving segmented area which is constantly changing and moving and is proven to be highly profitable.
They might lead a fast paced lifestyle but don’t be fooled! They are very careful with the expenditure and can loose interest at a click of a finger.
So it is crucial that business’s adapt to maintain interest, and demand through their marketing. Fortunately there are some key tools which will help gain and retain students.
Shoppers Stop
The document provides recommendations to increase sales of the private labels STOP and Life at Shoppers Stop department stores by focusing marketing strategies on the online medium. It suggests launching an online design contest to promote the brands as well as using social media, online advertisements, and in-store promotions. The long-term strategies include expanding collections, improving branding, and strengthening the in-store experience for the Life brand.
Delight Beverage company
beverage company which is releasing new drink into the market with all the financial, managerial, marketing details etc.
GCSE Business Franchise PowerPoint
A franchise is an authorization allowing a business to sell a company's goods or services in a particular location. A franchisee purchases the rights to use a company's branding and authorization to sell its products and services. Benefits to the franchisee include branding, marketing support, and business management support from the franchisor. However, franchisees also face strict limitations on advertising, pricing, and products from the franchisor. They must also pay an initial franchise fee and ongoing royalty fees, which can be a high percentage of profits. Benefits to the franchisor include expanding the brand recognition and reducing financial risk through the franchisee's capital investment, while earning initial franchising fees. However, franchisors also lose some
Marketing P's For new product DELIGHT
Delight aims to be the leader in the beverage industry by focusing on consumer tastes. It offers cola, mango, apple, lemon, and orange drinks. Its main competitors are Coca-Cola, PepsiCo, and Parle. Delight keeps prices low to quickly gain market share and attract customers. It emphasizes eye-catching packaging with different sizes and flavors and highlights the drinks' nutrient content. The company wants to be available anywhere a customer may require through a large distribution network.
Shoppers Marketing
This document provides information about Heritage Foods, an Indian supermarket chain. It summarizes Heritage's store presence in Hyderabad, Bengaluru, and Chennai, customer demographics including most customers being ages 25-55 with monthly incomes over 30,000 rupees, and store formats ranging from 2500-6000 square feet. It also outlines Heritage's branding and marketing partnership opportunities available to other companies, including various in-store media placements and promotional campaigns.
trendwatching.com’s EMPATHETIC PRICING
In 2014, South & Central American consumers are refusing to face daily pain points alone. Instead, they’re turning to brands that provide relief in the form of flexible (& imaginative) pricing and discounts. Check out the 'painkillers' from Coffee Lab, PlayArte, Coca-Cola Chile, Opticolor and more.
CouponCode app
The document discusses CouponCode, an app that provides coupons, deals, and discounts from over 2000 online shopping websites in India. It allows users to earn cashback when shopping online. Key details include:
- Users can browse and redeem coupons from favorite stores and earn cashback, which can be transferred to their bank or digital wallet.
- CouponCode partners with merchants, who sign up to offer deals through the app. When a deal reaches a certain level of popularity, CouponCode features it for users.
- The company aims to become a daily habit for customers and merchants by connecting buyers and sellers through price discovery and deals.
Pantaloons presentation
Here are the key points regarding customer behavior towards Pantaloons during the pandemic:
- Increased online shopping and reduced footfalls in stores due to safety concerns. Pantaloons saw a significant growth in its e-commerce business as customers shifted online.
- Preference for trusted brands. Customers were likely to opt for well-known brands like Pantaloons that they feel can ensure a safe shopping experience both online and offline. This enhances Pantaloons' brand equity.
- Focus shifted to essential and casual clothing. Demand increased for comfortable clothing, loungewear, activewear that can be worn at home. Formal and occasion wear sales declined as social gatherings reduced.
-
Sales & marketing day 3 [class of 22nd dec 2019]
The document discusses various pricing philosophies and strategies. It covers competitive pricing, everyday low pricing (EDLP), regular on-sale pricing, and discount pricing. It also discusses using different pricing levels, pricing policies involving customer recognition, cooperative advertising, distribution structures, and dealing with local competition. The key strategies discussed are setting prices based on competitor prices, maintaining low prices everyday, offering periodic seasonal sales, and deep discount clearance pricing.
Freeshopping presentation slide
This document describes a company called FreeShopping that provides deals, coupons, offers, and discounts to customers through their website. Their mission is to offer quality products at low rates while saving customers time and effort in finding the best deals. They aim to be a market leader in digital marketing and branding by delivering the best deals and promotions. FreeShopping is the first website to offer coupons, deals, promotions, offers, and student discounts all in one place. They launched in 2016 and have seen growth with thousands of daily visitors.
Nature's Basket
Nature's Basket is an online and offline premium grocery retailer owned by RP Sanjiv Goenka Group. It currently has 36 stores in Mumbai, Pune, and Bangalore offering a range of fresh and packaged foods including its own private label brands. Nature's Basket targets high-income customers with its focus on quality and service. It aims to expand its footprint through Spencer's Retail stores while increasing its private label offerings. Key success factors include convenient locations, an extensive product selection, knowledgeable staff, and creating a memorable shopping experience to differentiate from competitors like Bigbasket and Grofers. The future of online grocery is promising in India as customers appreciate the convenience compared to traditional stores.
Sales Promotion in Retailing
Sales promotion aims to directly induce customers to purchase products through short-term incentives. The objectives of sales promotion include getting customers to enter a store, convincing them to purchase products inside, and persuading them to buy larger quantities or additional products. Promotional tools used in sales promotion include coupons, contests, demonstrations, referral gifts, product promotions, samples, frequent shopper programs, and point-of-purchase displays. Promotions are also directed at trade members through events like trade fairs and exhibitions.
International product and pricing policies: Product standardization & adaptat...
International product and pricing policies: Product standardization & adaptation, international pricing strategies.
Group 3 (mba pt-iii year) updated
Sales promotion schemes are used by companies for various reasons such as budget needs, competitive pressure, and to remind customers at the point of purchase when advertising alone is insufficient. Schemes can target consumers, dealers, or salespersons and include discounts, samples, gifts, and contests. The timing, duration, and frequency of a scheme depends on factors like product involvement and brand strength. Within industries, common schemes include displays and promotions, though price discounts may weaken brands. Retail industries employ various tactics, and price-sensitive sectors like telecoms and FMCG often rely on tariff reductions.
Some Top CRM Programmes
The document discusses several loyalty programs and their communication and benefits, including:
- Pampers, Tesco Clubcard, Boots Advantage Card, British Airways Executive Club, American Express Membership Rewards, Harley Owners Group, Amazon, Sainsbury's Nectar, Tremor (P&G), Bounty, My Coke Rewards, Orange Wednesdays, IHG Priority Club Rewards, O2 Arena perks, and The Body Shop Love Your Body program. The programs utilize websites, emails, mailings, phone support, and in-store technologies to communicate personalized offers, account balances, and program details to members. Benefits include discounts, rewards points, upgrades, and
Similar to Proposal (20)
Using Social Commerce/Group Buying websites for Art Organisations
Using Social Commerce/Group Buying websites for Art Organisations
Sales & marketing day 3 [class of 22nd dec 2019]
Sales & marketing day 3 [class of 22nd dec 2019]
International product and pricing policies: Product standardization & adaptat...
International product and pricing policies: Product standardization & adaptat...
Proposal
- 1. PROPOSAL FOR PARTICIPATION IN PROMOTIONAL ACTIVITY WITH DELINFO
- 4. Deliverables/Requirements from Associated Brands
- 6. Benefits to Associated Brands
- 9. Existing partners: 1 CAFÉ BAR,saket TC,sri aurobindo marg ROUTE 04-gurgaon;khan market THE DAYS OF THE RAJ,sri aurobindo marg