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How to Get Consumers Addicted to Your Content

Tara-Nicholle Nelson's presentation from SXSW 2012, How to Get Consumers Addicted to Your Content

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How to Get Consumers Addicted to Your Content

  1. 1. How to Get ConsumersAddicted to Your Contentpresented by: Tara-Nicholle NelsonSxSw 2012
  2. 2. To get into Core Mix of sites: Reach  Trial  StickHow to Get ConsumersAddicted to Your Content
  3. 3. How to Get ConsumersAddicted to Your Content
  4. 4. 1. Don’t publish information – fuel aspirations.How to Get ConsumersAddicted to Your Content
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  9. 9. 2. Market your manifesto.How to Get ConsumersAddicted to Your Content
  10. 10. The Personal Manifesto of Tara-Nicholle Nelson 1. I am not a diva. [But I do possess diva tendencies.] 2. I don’t drink alcohol. I like to chew my calories. 3. I only kiss dogs.How to Get ConsumersAddicted to Your Content
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  16. 16. 3. Double-down on content experiences.How to Get ConsumersAddicted to Your Content
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  22. 22. What it will take. . . • Clarity • Creators • CommitmentHow to Get ConsumersAddicted to Your Content
  23. 23. Let’s connect: FB/LI/Tw: @taranicholle SutherlandGold.com Rethink7.comHow to Get ConsumersAddicted to Your Content

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