Learn how Adobe's Marketing Cloud works as a great enabler for synchronized and personalized interactions with customers thereby providing a Unified Customer Engagement.
You’ve heard the word “Salesforce” being thrown around by small and big enterprises, but you have no idea if your business needs it? If you’re running a business that’s growing just the way you want it to, you will probably need Salesforce CRM sooner than later. But first things first—learn what Salesforce CRM is, how it works and how you should use it to support your day to day operations.
Read the blog in detail
http://suyati.com/how-salesforce-crm-works-and-uses/
For any information on our Salesforce capabilities, email services@suyati.com.
http://suyati.com/
Our results-oriented Content Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a comprehensive content marketing program.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
You’ve heard the word “Salesforce” being thrown around by small and big enterprises, but you have no idea if your business needs it? If you’re running a business that’s growing just the way you want it to, you will probably need Salesforce CRM sooner than later. But first things first—learn what Salesforce CRM is, how it works and how you should use it to support your day to day operations.
Read the blog in detail
http://suyati.com/how-salesforce-crm-works-and-uses/
For any information on our Salesforce capabilities, email services@suyati.com.
http://suyati.com/
Our results-oriented Content Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a comprehensive content marketing program.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
A day wise presentation of my bootcamp on AEP taken in September 2021. For more information, and to read day wise materials, please head over to my website: https://thelearningproject.in. You can also reach out to me on ritesh@thelearningproject.in
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Marketing and Sales strategies for StartupsBryan Starbuck
For B2C and B2B companies. This pairs up the Marketing and Sales strategy. It covers both eCommerce and sales teams sales strategies, and the marketing needed for that sales strategy.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
CX Tech Day 2021 - Adobe Experience Cloud (Adobe)Asociación DEC
Presentación de Ángel Gonzalvez, Account Executive de Adobe, durante el CX Tech Day.
"Adobe Experience Cloud" - Digital Experience Platform (Gartner)
( https://asociaciondec.org/servicios-dec/directorio-tech-hub/ )
Salesforce Training will cover salesforce development training and salesforce administration training by Keylabs.
http://www.keylabstraining.com/salesforce-online-training-hyderabad-bangalore
Salesforce is a world leader on demand customer relationship management tool. Salesforce.com is also known as Customer Relationship Management (CRM).
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Presentation from RTP AEM/CQ5 meetup by Mathias Siegel. Mathias is a Senior Product Manager at Adobe working on Adobe Experience Manager. In this presentation, he provides overview of AEM 6.0, some of its new features and how it fits within overall Adobe Marketing Cloud.
A day wise presentation of my bootcamp on AEP taken in September 2021. For more information, and to read day wise materials, please head over to my website: https://thelearningproject.in. You can also reach out to me on ritesh@thelearningproject.in
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Marketing and Sales strategies for StartupsBryan Starbuck
For B2C and B2B companies. This pairs up the Marketing and Sales strategy. It covers both eCommerce and sales teams sales strategies, and the marketing needed for that sales strategy.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
CX Tech Day 2021 - Adobe Experience Cloud (Adobe)Asociación DEC
Presentación de Ángel Gonzalvez, Account Executive de Adobe, durante el CX Tech Day.
"Adobe Experience Cloud" - Digital Experience Platform (Gartner)
( https://asociaciondec.org/servicios-dec/directorio-tech-hub/ )
Salesforce Training will cover salesforce development training and salesforce administration training by Keylabs.
http://www.keylabstraining.com/salesforce-online-training-hyderabad-bangalore
Salesforce is a world leader on demand customer relationship management tool. Salesforce.com is also known as Customer Relationship Management (CRM).
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salesforce online training,
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Presentation from RTP AEM/CQ5 meetup by Mathias Siegel. Mathias is a Senior Product Manager at Adobe working on Adobe Experience Manager. In this presentation, he provides overview of AEM 6.0, some of its new features and how it fits within overall Adobe Marketing Cloud.
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
We are an end to end Digital Communication Company based out of Chennai. We cater digital services including Website Development, Custom Application Development, Mobile App Development, e-learning and Social Media Engagement
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies tools
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Branded Facebook Advertising Proposal for Organo GoldKevin James
Here is a Facebook advertising proposal that I produced for Organo Gold, one of the largest and fastest growing MLM/Direct Sales companies of the decade. The proposal was accepted and successfully launched.
Social Beat - ROI Driven Digital MarketingSocial Beat
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
Digital Marketing Beyond Facebook & GoogleDigital Vidya
With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it LinkedIn, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.
Key Takeaways:
1. Understand key platforms outside of the Google-FB ecosystem
2. Reasons why over-reliance on Google-FB ecosystem is not ideal
3. Best case practices for key platforms
4. Learn how Native & Content will play a key role in the future
5. See case studies of brands who have got ROI via these newer channels
Scalable Ecommerce Strategies 2014 - #IDF London 21.10.2013Oban International
Dr Dave Chaffey
CEO, Co-founder at Smart Insights (Marketing Intelligence) Limited
Driving growth in local markets through creating scalable Ecommerce marketing strategies.
Businesses selling in different markets face the challenge of creating strategies that fit the demand and resources available in local markets of different sizes. The Author of Emarketing Excellence, Dave Chaffey, CEO of Marketing Planning Advice site SmartInsights.com explore approaches that can be used to develop and implement effective strategies to drive growth according to the size of market. Dave also looks at approaches to build strategies and resources based on his experience in training and consulting with many international brands including 3M, BP, HSBC, Microsoft, North Face, Royal Canin and Nokia. The talk focused on retail-specific examples.
Triggered Nurturing using Marketing Automation in Sitecore 9edynamic
In the past, triggering a lead nurturing program off of website behavior necessitated the use of data and analytics integrations of some type. For most platforms, it still does, but Sitecore had brought this functionality under one roof in their last version, and improved it even further in Sitecore 9.
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
Law Firm Websites in 2018: Bottlenecks & Recommendationsedynamic
The legal industry is facing significant headwinds due to flat growth, increased competition, and increased client demands. In order to compete in a crowded marketplace, firms must evolve and differentiate themselves to win new business and grow
Progressive Web Apps, also known as Installable Web Apps or Hybrid Web Apps, is the latest industry trend helping businesses create more engaged and loyal customers by presenting regular web pages or websites as traditional applications or native mobile applications to the users.
A Revenue Engine increases revenue for organizations by seamlessly aligning demand gen strategies with business processes and the customer journey, providing a single view of the customer and integrating an optimized CX tech stack.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
Mid-market marketers’ task is lot tougher compared to large enterprise marketers due to limited budget, lean resources, and complex client needs. For mid-market businesses, it’s vital to be able to compete on a level playing field with industry giants.
Learn how a winning combination of a best-in-class digital experience platform in combination with an award-winning agency with a full Marketing Operations model can drive business success and measurable marketing ROI.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
In the complex mobile technology ecosystem, selecting the right development approach can be intimidating.Sitecore mobile solution makes the entire process simple for marketers and technologists.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
Scott Stocker shares the best practices you can follow while upgrading your Sitecore environment to its latest version. He also shares handy solutions for common challenges you may face.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. 4
eDynamic, Monday, May 5, 2014
TheUpsurgeofDigitalMarketingTechnology
In 2012, the audience of
internet users in the U.S.
will expand by 3.1% to 239
million, representing 75.6%
of the total population
5 billion people worldwide
are mobile subscribers
350 million smart phones
Online video viewers will reach
169.3 million in 2012
About 2/3 of web users
will use social networks in
2012
Mobile shoppers will reach 72.8
million in 2012.
Tablet users will reach 54.8
million in 2012, up 62.8% from
33.7 million in 2011. 800 million people on
Facebook
Over 250 million of them
log in every day
88.1% of US internet users ages
14+ will browse or research
products online in 2012.
The Expanding
Digital
Marketing
Technology
Fabric
8. 8
eDynamic, Monday, May 5, 2014
Throughoutthisdecisioningjourney,theenduser traversesvariousDigital
Touch-pointswhichmakeorbreakthe‘ZeroMomentofTruth’
DigitalTouchPointsTraversed
SEO
Email
SEM/ PPC
Social
Ads
Reviews
Blogs
Newsletters
Landing
Page
Website
Direct Mail
Sales
Meeting
Surveys
Newsletters
Direct Mail
Newsletters
Blogs
Website
Testimonials
Social Page
Mobile Site
RETAINENGAGEACQUIRE
Discovery Awareness Consideration Purchase Retention Advocacy
PLAN
9. 9
eDynamic, Monday, May 5, 2014
TheMarketer’sJourney
Throughouttheconsumer’sjourney,themarketerleveragesthefollowing
digitalmarketingelementstoAcquire,EngageandRetaintheconsumers
RETAINENGAGEACQUIRE
Search
Engine
Optimisation
SEM/ Pay Per
Click
Email
Marketing
Social Media
Marketing
Affiliate
Marketing
Ad Copy/
Landing Pages
Website
/Mobile Site
Content
Social Media
Pages
Mobile Site
Content
Physical
channel
Integration –
QR Code
eCommerce
Basket and
Checkout
Reviews and
Ratings
Recommenda
tions and
cross-selling
Email
Marketing
Persona
based Selling
Blogs
Newsletter
emails
Website
Testimonials
Content
Marketing
Newsletters,
Promotions
Lead
Nurturing and
Scoring
A/B & Multi-
Variate
Testing
Analyze
Results
Marketing
Budget
Planning
Campaign
Planning
Discovery Awareness Consideration Purchase Retention Advocacy
PLAN
Campaign
Planning
Analyze
Results
Multi-Variate
Testing
Analyze
Results
Automated
behavioral
targeting
Analyze
Results
Social Media
Governance
10. 10
eDynamic, Monday, May 5, 2014
HowAdobecatalyzestheseservices
AdobeDigitalMarketing providestherightamalgamationofproducts
fromCMStoAnalytics,Socialandmore…
Search
Engine
Optimisation
SEM/ Pay Per
Click
Email
Marketing
Social Media
Campaigns
Affiliate
Marketing
Ad Copy/
Landing Pages
Website
/Mobile Site
Content
Social Media
Pages
Search and
Browse
Physical
channel
Integration –
QR Code
eCommerce
Basket and
Checkout
Reviews and
Ratings
Recommenda
tions and
cross-selling
Email
Marketing
Persona
based Selling
Blogs
Newsletter
emails
Website
Testimonials
Content
Marketing
Newsletters,
Promotions
Lead
Nurturing and
Scoring
A/B & Multi-
Variate
Testing
Analyze
Results
Marketing
Budget
Planning
Campaign
Planning
Predictive
modeling
ADOBE MEDIA OPTIMISER
Adlens, Audience Manager,
Audence Research
ADOBE AEM
CQ5, Scene 7,
Neolane
ADOBE SOCIAL
Adobe Social
ADOBE ANALYTICS
Sitecatalyst, Discover,
Insights
ADOBE TARGET
Test & Target,
Recommendations,
Search & Promote
Analyze
Results
Analyze
Results
Analyze
Results
Automated
behavioral
targeting
Multi-Variate
Testing
Social Media
Governance
11. 11
eDynamic, Monday, May 5, 2014
edynamicprovidesservicesbundledwithAdobeproductstohelp
Marketersmeettheirbusinessobjectivesacrossthedigitallifecycle
Plan marketing
operations for optimum
budget allocation
Build Awareness on digital
media and drive traffic to
web presence
Achieve conversions to marketing
goals such as fans, leads or sales
via digital channel
Build customer and fan
relationships to encourage
repeat visits and sales
Digital Strategy &
Roadmap
Customer Engagement
Roadmap
Digital Media Planning
and Best Practices
Implementation of
Adobe Media Optimizer
RETAINENGAGEACQUIREPLAN
Marketing Technology
Roadmap
Product Feature Mapping
Creative Design
Adobe CQ5
Implementation
Demand Generation
Implementation
Social Media Strategy
Lead Generation Strategy
SEO/ SEM, PPC
Segmentation and user persona
Creation
Implementation of Adobe Social
and Adobe Target
Governance and Moderation
Cross-Channel Analytics
Multi-Variate Testing
Social Analytics
Rules definition and User
segment analytic
Integration of analytics with
other products with Genesis
Implementation of Analytics
ADOBE MEDIA
OPTIMISER
Adlens, Audience
Manager, Audience
Research
ADOBE AEM
CQ5, Scene 7,
Neolane
ADOBE SOCIAL
Adobe
Social
ADOBE TARGET
Test & Target,
Recommendations,
Search & Promote
ADOBE ANALYTICS
Sitecatalyst,
Discover, Insights
ADOBE TARGET
Test & Target,
Recommendations,
Search & Promote
Howedynamichelpsconnectthedots!
12. 12
eDynamic, Monday, May 5, 2014
Usecase1:Planmarketingoperationsforoptimumbudgetallocation
RETAINENGAGEACQUIREPLAN
Howedynamichelpsconnectthedots!
MediaPlanning
Budget
Allocation
Personabased
Digital Strategy & Roadmap
Customer Engagement Roadmap
Digital Media Planning and Best Practices
Implementation of Adobe Media
Optimizer and other related products
ADOBE MEDIA
OPTIMISER
Adlens, Audience
Manager, Audience
Research
14. 14
eDynamic, Monday, May 5, 2014
Usecase3:Achieveconversionstomarketinggoalssuchasfans,leadsor
salesviadigitalchannel
RETAINENGAGEACQUIREPLAN
Howedynamichelpsconnectthedots!
Increase
‘Stickiness’
LeadGeneration
Segmentation,
Targeting
Social
Optimisation
Social Media Strategy
Lead Generation Strategy
SEO/ SEM, PPC
Segmentation and user persona Creation
Implementation of Adobe Social and
Adobe Target
Governance and Moderation
ADOBE SOCIAL
Adobe
Social
ADOBE TARGET
Test & Target,
Recommendations,
Search & Promote
15. 15
eDynamic, Monday, May 5, 2014
Usecase4:Buildcustomerandfanrelationshipstoencouragerepeatvisits
andsales
RETAINENGAGEACQUIREPLAN
Howedynamichelpsconnectthedots!
Measure
Engagement
Campaign
Effectiveness
Seamless
Persona
Tracking
Cross-Channel Analytics
Multi-variate Testing
Define key measurement criteria/ KPIs
Rules definition and User segment analytics
Implementation of Analytics
Integration of analytics with other products
with Genesis
ADOBE TARGET
Test & Target,
Recommendations,
Search & Promote
ADOBE ANALYTICS
Sitecatalyst,
Discover, Insights
16. 16
eDynamic, Monday, May 5, 2014
edynamicfocusesonhelpingcompaniesoptimizetheirengagementwith
prospectsandcustomersalongtheentirecustomerlifecycle
RETAINENGAGEACQUIREPLAN
Digital Strategy & Roadmap
edynamicServicePortfolio
Marketing Technology
Customer Engagement
Creative Design
Cross-Channel Design
Digital Marketing Services
Digital Marketing Technology Implementation
SEO/ SEM/ PPC
Content Marketing
Campaign Marketing
Social Media
Analytics
CRM
CMS
Community
Marketing Automation
Targeting
Social
27. 27
eDynamic, Monday, May 5, 2014
TheAdobeAdvantage
• Accelerated Campaign launch times from months to days for its multichannel
campaigns. It can also optimize its web campaigns on the fly.
• Unlocked the value of analytics data to boost conversions increasing the online
channel’s contribution to sales volume from 6% to more than 80%, at the same
accelerating time-to-web a from about 4-to-6 weeks to as little as 15 minutes.
• Viacom increased mobile page views by 10%
• Content Creation has changed forever. Newspaper the biggest creator of content
has seen 5th straight year of decline. The New York Times has avoided the fate
of many other newspapers by aggressively moving to the online world