The document outlines the roadmap for Fast Admomentum versions 3.4 and 4.0, emphasizing the software's capabilities in managing pay-per-performance text and multimedia advertising networks. Version 3.4 includes improved APIs, error handling, and user interface enhancements, while version 4.0 introduces advanced customization and management features, such as impression forecasting and geo-targeting. Additionally, version 4.0 differentiates itself with a distributed file system for improved performance and scalability.

1. Q4 2008 Road Map to Version 4.0

2. FAST AdMomentum Timelines

3. FAST AdMomentum Road Map – Version 3.4 “ FAST AdMomentum 3.4 is a software application that runs a pay-per-performance text advertising network, based on cost-per-click keyword bidding”

4. FAST AdMomentum Road Map – Version 3.4 Integration APIs A complete suite of externally available remote APIs that give control of functionality available through AdManager, including the ability to create and assign users and accounts, create and manage campaigns, create and manage keywords and bids, and retrieve statistics. ‘ Trusted’ Advertisers for Editorial Control Improved Exception and Error Handling Improved statistics/performance information for broker Improved application security Improvements seen in AdMomentum 3.4

5. FAST AdMomentum Road Map – Version 3.4 AdMomentum 3.4 SP1 (Dec 2008) API Security patches Improved Japanese Tokenization AdMomentum 3.4 SP2 (Feb 2009) Improved User Interface for bid management Extra reporting capability Quality Improvements AdMomentum 3.4 SP3 (Apr 2009) (To be decided) Quality Improvements Improvements for upcoming Service Packs

6. FAST AdMomentum Road Map – Version 4.0 “ FAST AdMomentum 4.0 will be a software application that maintains a text or multimedia advertising network that can be based on any configuration of common ranking/costing models” 4.0

7. FAST AdMomentum Road Map – Version 4.0

8. FAST AdMomentum Road Map – Version 4.0 “ FAST AdMomentum 4.0 will greatly improve the way the network can be customized, configured and managed.”

9. FAST AdMomentum Road Map – Version 4.0 Size, type, dimension and meta-data detection Product-based inventory purchasing Allowing for a broker to declare ad spaces, ranking model, costing model, mandatory and optional conditions into a product-set for available purchasing

10. FAST AdMomentum Road Map – Version 4.0 Cost Per Impression (CPM) Keyword Model An advertiser choosing a set of keywords that are relevant and paying per thousand impressions Cost Per Impression (CPM) Category Model An advertiser choosing a set of business categories which are relevant and paying per thousand impressions or a fixed amount. Cost Per Impression (CPM) An advertiser is shown in a particular location for a simple cost per thousand impressions

11. FAST AdMomentum Road Map – Version 4.0 Impression Forecasting An advertiser is shown the maximum number of impressions based on past statistics An agreed minimum number of impressions becomes the delivery contract for both the advertiser and broker Maximum impressions per session Impression smoothing (Cont.)

12. FAST AdMomentum Road Map – Version 4.0 An advertiser can buy a certain ad space, or ad spaces for a certain time period An advertiser is shown the estimated number of impressions based on past statistics Tenancy often used for premium locations

13. FAST AdMomentum Road Map – Version 4.0

14. FAST AdMomentum Road Map – Version 4.0 d (Cont.)

15. FAST AdMomentum Road Map – Version 4.0 Plug-in based UI architecture Plug-in

16. FAST AdMomentum Road Map – Version 4.0 Geo-targeting and location boosting Search Keyword Reporting Setup and Monthly fees Coupon Management Minimum yield per ad space Scheduled Reports Migration Path for current 2.2 and 3.4 customers

17. FAST AdMomentum Road Map – Version 4.0 System Visibility Performance Activity Status Maintenance tasks and jobs

18. FAST AdMomentum Road Map – Version 4.0 The ability to integrate with any payment gateway through exposed APIs for the collection of funds. Payment Gateways supported SecurePay CyberSource Payex SaferPay SafeShop NetAxept ServeBase

19. FAST AdMomentum Road Map – Version 4.0 No database bottlenecks AdMomentum 4.0 uses a Distributed File System for high-performance persistence completely removing the need for a database, which is typically limited in its performance. Linearly scalable solution

20. Thanks!