Coghead Overview 21 Aug08

Company Overview Paul McNamara

Perimeter applications in the enterprise Well served core Poorly served perimeter SCM CRM ERP

Barriers at the edge ,[object Object],[object Object],[object Object],[object Object]

Perimeter applications in the enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Branch office or affiliate solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Supply Chain Partner Solutions SCM CRM ERP

Coghead -- Platform-as-a-Service ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Ericsson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6 weeks 6 weeks End of Year 2009 Development Pilot (20 Users) 200 users 300 +/-users (1) Application is owned by Solution Provider and can be re-sold to other customers (2) Application owned by customer Using Coghead (1) Using Traditional Means (2) Development Cost $35K (funded by Solution Provider) $300K Development Time 6 Weeks 18 Months Deployment Cost Capital Equipment $0 $25K Deployment/Qualification $0 $25K Recurring IT Charges $4,500/mo $5,000/mo ========= ========= Lifetime Costs $162,000 $530,000

How We Do It: The Coghead Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All-in-one application environment

Expanding the Definition of “Developer” ISV Developers < 1 M High-Level SI and IT Developers 4-6 M Independent Web and App Developers 5-10 M Super Users > 20 M (High Growth) Business Internet Users > 500 M Source: Evans Data, PewInternet.org, others Traditional Developers Coghead Developers

PaaS: A Rapidly Growing Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Gartner, Inc., 09/28/2006 2. McKinsey & Co., April 2008 3

Our Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Single User Account Free Multi-User Account Extend capabilities to groups Monthly Subscription

How It Works Partner Account Solution Provider Amazon Coghead Traffic and Leads Marketing Programs Customer Accounts AdWord Manager (future) Issue Tracker Lead Tracker Pricing Configurator Account Provisioning Target Market Partner.com Third Party Marketplaces Third Party Marketplaces Third Party Marketplaces Third Party Marketplaces Third Party Marketplaces

The Partner Value Equation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You Visit us on the web: www.coghead.com Greg’s and Paul’s Blog: www.cogblog.com

Architecture Database (Xquery) Compute, Storage, & Network Infrastructure Outbound Service Process (BPEL from Intalio) Core Services Inbound API Embedded gadgets, custom web applications External Service Amazon Coghead Amazon Web Services ,[object Object],[object Object],[object Object],[object Object],Admin Services (Users, Permissions) Account Mgmt. & Billing App Mgmt Services Integration Services

Coghead Overview 21 Aug08

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Coghead Overview 21 Aug08