This document summarizes an in-stream video ad insertion technology that dynamically detects and inserts targeted mid-roll ads into live TV and video-on-demand streams across devices. It allows video publishers to maximize revenue through filling their inventory with user-targeted ads, integrating third-party ad networks, and reporting on campaign and content performance. The cloud-based platform is designed for a seamless viewing experience and quick setup, and is supported by a team of founders and investors based in New York and India.

1. In-stream Video Ad Insertion Technology
Accelerator

2. Dynamic, in-stream Video Ad technology
Cloud-based Ad Technology for Live TV and VoD
Dynamically detect broadcast TV midrolls
Also supports stream with or without Ad markers
Delivers user-targeted, buffer-free Mid Rolls
Truly multi-screen Platform – works for all Internet
connected devices
Reports & In-depth Analytics

3. Ad Monetization
Dynamic broadcast Ad
detection
In-stream, user-targeted
Ad insertion
Integration with 3rd party
Ad networks
Engagement & UX
Seamless, buffer-free
end-user experience
Interactive Multiscreen
support
Low time-to-market –
Quick & Easy setup
Analytics
Comprehensive reports
& In-depth analytics
Real-time campaign,
content performance &
Usage monitoring
Publisher side
Platform
Comprehensive Platform for maximizing revenue for Video Publishers

4. Dynamic, in-stream Video Ad technology
CDN
Live TV VoD
HDS
HLS
SS
MPEG DASH
AdSparx
Workflow
3rd Party Demand
Platforms
AdSparx
Smart SDK
Ad delivery
Module
Security &
Tokenization
Reports &
Analytics
Content delivery
Ad delivery
Dynamic Ad
Insertion
Auto-scales as per traffic
Quick & Easy Installation Mid Roll
Detection
AdSparx Ad Technology on Cloud

5. Customer Value Proposition
Privately hosted Market Place for the Publisher
Maximize Inventory supply with user-targeted Mid Rolls
High Quality, buffer-free, seamless TV-like experience with smooth
switching between Ad and Content
Integrate 3rd party Ad Networks and Exchanges
– Achieve 100% fill rates
– VAST Compatible
Do your own Ad sales – control sales of Ad inventory
Reports and In-depth analytics – content, campaign performance
and audience measurement

6. Team @
Kunal L, CEO
Prod Mgmt, Business Strategy Product Technology
Lilesh G, CTO Ketan B, VP Engg
Engg, Prod deployment
Co-founding Team
Manish Dalal Sharad Sharma Manish Singhal
VP & Head of Verisign India Investor, Ex-CEO Yahoo R&D Investor, Entrepreneur
Board Members
Investors
Headquartered in New York. Dev center in India

7. Thanks.
Kunal Lagwankar
CEO & Co-founder