adsparx_intro3
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This document summarizes an in-stream video ad insertion technology that dynamically detects and inserts targeted mid-roll ads into live TV and video-on-demand streams across devices. It allows video publishers to maximize revenue through filling their inventory with user-targeted ads, integrating third-party ad networks, and reporting on campaign and content performance. The cloud-based platform is designed for a seamless viewing experience and quick setup, and is supported by a team of founders and investors based in New York and India.
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adsparx_intro3
- 1. In-stream Video Ad Insertion Technology Accelerator
- 2. Dynamic, in-stream Video Ad technology Cloud-based Ad Technology for Live TV and VoD Dynamically detect broadcast TV midrolls Also supports stream with or without Ad markers Delivers user-targeted, buffer-free Mid Rolls Truly multi-screen Platform – works for all Internet connected devices Reports & In-depth Analytics
- 3. Ad Monetization Dynamic broadcast Ad detection In-stream, user-targeted Ad insertion Integration with 3rd party Ad networks Engagement & UX Seamless, buffer-free end-user experience Interactive Multiscreen support Low time-to-market – Quick & Easy setup Analytics Comprehensive reports & In-depth analytics Real-time campaign, content performance & Usage monitoring Publisher side Platform Comprehensive Platform for maximizing revenue for Video Publishers
- 4. Dynamic, in-stream Video Ad technology CDN Live TV VoD HDS HLS SS MPEG DASH AdSparx Workflow 3rd Party Demand Platforms AdSparx Smart SDK Ad delivery Module Security & Tokenization Reports & Analytics Content delivery Ad delivery Dynamic Ad Insertion Auto-scales as per traffic Quick & Easy Installation Mid Roll Detection AdSparx Ad Technology on Cloud
- 5. Customer Value Proposition Privately hosted Market Place for the Publisher Maximize Inventory supply with user-targeted Mid Rolls High Quality, buffer-free, seamless TV-like experience with smooth switching between Ad and Content Integrate 3rd party Ad Networks and Exchanges – Achieve 100% fill rates – VAST Compatible Do your own Ad sales – control sales of Ad inventory Reports and In-depth analytics – content, campaign performance and audience measurement
- 6. Team @ Kunal L, CEO Prod Mgmt, Business Strategy Product Technology Lilesh G, CTO Ketan B, VP Engg Engg, Prod deployment Co-founding Team Manish Dalal Sharad Sharma Manish Singhal VP & Head of Verisign India Investor, Ex-CEO Yahoo R&D Investor, Entrepreneur Board Members Investors Headquartered in New York. Dev center in India
- 7. Thanks. Kunal Lagwankar CEO & Co-founder