This document summarizes the services of WhatRunsWhere, a competitive intelligence tool for online media planning. It scans display and text ads across websites and ad networks, and allows users to search for ads by keyword, advertiser, or placement. This helps businesses identify their competitors' online advertising strategies, agencies develop new campaign ideas, and marketers track competitor activity and find new traffic sources. WhatRunsWhere provides statistics on each ad and tools to track ad performance over time. Subscription packages are available starting at $99/month.

1. How Intelligent is Your Media Planning?
Presentation for:
January 2012

2. Who We Are:
WhatRunsWhere is THE competitive intelligence answer for buying media
online. We help you buy more intelligently and profitably for your existing and
future campaigns, discover new traffic sources, and help keep an eye on what
your competition is up to. All in one amazing package.
Businesses: Agencies: Online Marketers:
Learn what other Buy more effectively for Keep an eye on your
businesses like yours your clients by helping competition, research
are doing to advertise show them what others are for new campaigns, get
online. Limit your risk up to, get new campaign ideas for your existing
and spend less ideas and discover new media buys and so
advertising online. ways to boost client ROI. much more.

3. What We Do:
Provide advertising intelligence across the web, around the globe
• Focusing on display and content-side text-ad intelligence
• See what ads are hot and trending across the greater web
• Keep your finger on the pulse of two dozen of the top display and text-ad networks
• Easily filter through data pulled from the United States, United Kingdom, Canada & Australia
Provide international data to a vast array of clients in every vertical worldwide
• Independent online marketers, networks, large brand-focused companies
• Locate and recruit advertisers, peers or publishers to do business with
• Monitor your publisher partners for compliance
• See how prospective clients currently advertise and offer improvements via your service
Provide unmatched value by taking the guesswork out of your media buying
• You can search ads seen across the web by keyword, advertiser, or placement
• Easily identify new traffic sources by determining what’s already working for the competition
• Find and research creative techniques employed by peers
• See your competition’s ads as they come online, by domain, easily follow split-test progressions
Want an Edge Over Your Peers?

4. A Short List of our Clients:

5. Features • Discover banner ads across the web; filter by keyword, banner size, display network,
country and date range
• Gain in-depth insight on any ad result, allowing you to make informed decisions about
marketing online
Search Banner Display Ads • Banner networks currently supported:
•ValueClick •Interclick
• Google Content Network image ads
•Blue Lithium •Xtend Media
• 247 Real Media
•Adbrite •Undertone Ads
• Tribal Fusion
•Technorati Media •Specific Media
Search Text Ads • Rubicon Project
• BuySellAds
•Burst Media •Harren Media
•Advertising.com •Zedo and more!
• WhatRunsWhere offers an advertiser search:
• Plug the advertiser into our “quick search“ and uncover all the placements (websites)
where they’re advertising across the web, including:
Search By Advertiser • Banners, text ads, flash ads, as well as other domains they may own
• Placement Search: identify ads shown across the web by website placement. Specify the
particular site’s URL in the labeled search bar and discover the placement’s breakdown
of popular advertisers, top banner or text ads, in the time frame you selected, who's
Search By Placement serving each ad, and where they're coming from.
• We provide in-depth statistics on each ad in our system. Simply click on any
advertisement and find a detailed breakdown of the ad, including: time running, other ads
In-depth Insight the advertiser is running, the EXACT websites where ad showed up, what websites the
domain of the advertiser has shown up on, what traffic sources they're using, what ad
servers they're using, what other domains they use and much more.
• Automatically identify traffic sources. Quickly see what sources the advertiser or even
just the creative you're looking at, are buying on. Find new ways to scale your campaign
Discover New Traffic Sources and new types of media to test to boost your ROI. Figure out what sources are working
before you go out and test new ones.
• Track competing advertisers, receive alerts new text or banner ads are launched.
• View new ads and compare with all historical ads, by date used
Track Ads & Domains • Spot trends, identify and monitor split-tests and follow the winners!

6. Price Points
Select the Package That Suits Your Needs:
Need more than one license? We have discounted Enterprise pricing.

7. In Summary
Businesses use us to look up what competitors or related products are doing online (how they're advertising and
where they're buying the media) to help tweak existing campaigns to deliver a higher ROI or to help research for a new
campaign so they can limit their risk and save money testing.
Digital marketers use us to look up what competitors or related offers are buying online (how they're advertising) to
help tweak existing campaigns to deliver a higher ROI, come up with new split testing ideas or to help research for a new
campaign so they can limit their risk and save money testing. Imagine being able to know what already works before you
even launch a campaign!
Agencies use us to research new creative ideas for existing campaigns, get inspiration for new concepts and
strategies, and to see how potential clients have historically bought media. Using this data an agency can keep tabs on
what their clients are doing with any other partners and show how their ads are appearing on the web.
Your Competition is Already Using Us.
Why Aren’t You?
Get Started Today!
Sales Contact:
Michael Wiggins
+1 (888) 606-7335 x701