Routehappy and ATPCO: Connecting price with picture. Learn how Routehappy and ATPCO are working together to enhance the flight shopping experience by pioneering integrations like incorporating ATPCO’s Optional Services Industry Sub Codes into Routehappy Hub as rich content tagging criteria.

1. Jonathan Savitch
Chief commercial officer
Routehappy

2. Jonathan Savitch
Routehappy

3. Why does
flight
shopping so
often look
like this?

4. Flight shopping should be more like this

5. Routehappy Hub makes it happen
Flight UPAs
Airport UPAs
Fare UPAs
Custom UPAs
Airline UPAs
UTAs
Universal Ticket Attributes
UPAs
Universal Product Attributes
airilne media & ATPCO
Content + Targeting + Delivery
e.g. route, time, aircraft any, all channels

7. Aircraft
Airport
Time
Cabin
Persona
Connection
Target by… …in any sales channel
Route
Amenity
Channel
Country
Duration
Fare
right product
(e.g. renovated lounge)
UPAs
Universal Product Attributes merchandise airline products
right experience
(e.g. large screen)
right service
(e.g. morning coffee)
Data sources:
Airline media and
style guide

8. UPA Step 1: organize airline media, create the copy

9. UPA Step 2: target

10. UPA Step 2 A: tag with optional sub codes

11. UPA Step 3: authorize for publication

13. UTAs
Universal Ticket Attributes turn fare attributes into merchandising content
Data sources:
ATPCO and airlines

14. UTA Step 1: normalize each airline’s data
… category by category

15. so data complexities such as this:
050 Basic Seat
“Not available” vs. ”For free”

16. … is translated to consumer-speak (UTA Step 2)
Même en français!
UTAs ensure that seat selection is ‘assigned at check-in’
for one fare but ‘selectable anytime’ for another

17. Step 3: make it ‘bite sized’ so all integrators can select, enhance with
grids, colors, checks and further merchandise
Cancellation Full refund
Refund for {fee}
Full credit
Credit for {fee}
Non-refundable
Carry-on
allowance
1 free
1 free & personal item
2 free
Not allowed
Advance change Free
For {fee}
Not allowed
Check in priority Standard
Priority
Same day change Free
For {fee}
Not allowed
Boarding priority Standard
Priority
Last
Seat selection At check-in
At check-in or {fee}
Assigned
Assigned or {fee}
Anytime
Not applicable
Upgrade eligibility Eligible
For {fee}
Not applicable
Checked bag
allowance
1st free
2 free
3 free
4 free
For {fee}
Free {weight limit}
Not allowed
Lounge access Free
For {fee}
Not allowed
Not applicable

18. Last step: get it out there!

19. Sabre’s new rich agent desktop
Routehappy + Amadeus in motion

20. Cathaypacific.com

21. Hipmunk
… and many
others

22. Come say ‘hello’
Bob Jonathan Olivia David Seth