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Digital Marketing with RellaRoo and Google
- 1. Build Awareness through real engagement
- 2. Confidential and Proprietary Building awareness through real engagement Your Audience is Changing Google is Bringing Real Engagement to Advertising And Making it easier to Find Your Customers Building Awareness Through Real Engagement | 2
- 3. Confidential and Proprietary The life of your customer has changed Time spent online has increased 100% because of smart phones and tablets Time spent with digital is growing 16% Time spent with TV is now -2.5% Building Awareness Through Real Engagement | 3 Source: Emarketer Time Spent Comparative Estimates
- 4. Confidential and Proprietary Activity has shifted to digital media 80% of people age 18-29 own a smartphone Digital is the #1 medium, passing TV in 2013 100 hours of video are uploaded to YouTube every minute 83% of adults 50-64 use the internet Minutes spent online per day 2010 vs 2014 US Building Awareness Through Real Engagement | 4 280 in 2014 166 in 2010
- 5. Confidential and Proprietary The typical person sees 5,000 ads everyday Building Awareness Through Real Engagement | 5
- 6. Confidential and Proprietary The future holds more choice for consumers Consumers expect advertising that educates, entertains or adds value Users are in control: can skip or ignore irrelevant ads Ads are social: users share content they find valuable Building Awareness Through Real Engagement | 6
- 7. Confidential and Proprietary So Google is bringing real engagement to advertising
- 8. Confidential and Proprietary 54% of online ads do not have the opportunity to be seen Create and capture demand to boost performance | 8 54% of online ads do not have the opportunity to be seen.
- 9. Confidential and Proprietary Only pay for ads that are seen Create and capture demand to boost performance | 14 Redefining CPM to the benefit of advertisers Display VCPM On screen: Pay for impression Not on screen: Do not pay Others Google CPM Viewability Actual CPM $2.00 $2.00 46% 100% $4.35 $2.00 Viewable CPM has reshaped digital media buying. Stop paying for partial and incomplete impressions Source: ComScore Viewability Benchmarks Insights
- 10. Confidential and Proprietary Pay for views, not just impressions by providing the user choice with TrueView Building Awareness Through Real Engagement | 10 The power of choice True engagement because viewers choose to watch your ad. Reach your ideal customer About 1 in 5 viewers choose not to skip ads, saving advertisers from paying for 4 of 5 of less engaged impressions. YouTube TrueView Source: ComScore Viewability Benchmarks Insights
- 11. Confidential and Proprietary Let users choose the ad experience through engagement ad formats Building Awareness Through Real Engagement | 11 Engagement Ads 15x More enagement than a conventional display ad 15x More engagement than a conventional display ad. Captivate consumers around your brand with interactive creative, optimized for engagement. Source: ComScore Viewability Benchmarks Insights
- 12. Confidential and Proprietary Turn your story into conversation with social ad formats Building Awareness Through Real Engagement | 12 70% Of US consumers trust brand recommendations from friends. +Post ads transform Google+ into display ads across the web. Social +Post Ads Source: ComScore Viewability Benchmarks Insights
- 13. Confidential and Proprietary Google brings unique global scale
- 14. Confidential and Proprietary Google has the most reach online Building Awareness Through Real Engagement | 14 Reach 88% of all global internet users through Google US Google Reach ! YouTube reaches more US adults 18-34 than any cable network ! GDN is the largest ad network in the US reaching 94% of population monthly Source: Google Internal Data, Comscore, Nielsen NetView, March 2013 1 Billion Users, 169 Million unique US viewers 500M Users World’s largest display network 1.8B users, 3+ searches a day
- 15. Confidential and Proprietary Find your customers within the crowd
- 16. Confidential and Proprietary Targeting based on real behavior Building Awareness Through Real Engagement | 16 Affinity Targeting allows you to find your most qualified audience 32 Year Old Male: ! Thrill Seeker ! Fast Food Craver ! Sports Fan - Water Sports ! Auto Enthusiast 32 Year Old Male: ! Savvy Parent ! Technophile ! Luxury Traveler ! Pet Lover OR?
- 17. Confidential and Proprietary Targeting based on real behavior Demographic ! Target ads based on combination of declared and inferred data ! Gender ! Age Remarketing Lists ! Target users from first party data ! Drive repeat message for iterative storytelling ! Great for ROI Content Topics ! Target the web pages that matter to your brand ! Robust taxonomy of over 1750 topics ! Example: Sport, Entertainment and more Building Awareness Through Real Engagement | 17 Comprehensive options to supplement Affinity Targeting
- 18. Confidential and Proprietary Targeting based on real behavior Frequency Capping ! Set explicit limits on the number of impressions per user/device ! Reach a wider audience ! Frequency cap by hour, day, week, month, campaign Transparency ! Transparent reporting ! See performance in real time ! Optimise midflight based on in campaign data Flexibility ! At the speed of your business ! Auction campaign can start/stop when you need ! Scale budget as you see fit Building Awareness Through Real Engagement | 18 Real-time control of your ads
- 19. Confidential and Proprietary Build awareness through real engagement Strategy Building Awareness Through Real Engagement | 19 Reach a receptive audience with your brand message Creatives Investment Success metrics Trueview Video, Display Network, Zip Code Targeting Recommended 10 to 20% of offline budget Impressions, Clicks, and Conversions Example Campaign Plan: