Faruk avdi's presentation from AIMIA UX Function

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Faruk's insights from an AIMIA Forum hosted by James Breeze at Objetive Digital

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Faruk avdi's presentation from AIMIA UX Function

  1. 1. A culture that is infused with knowledgeof the impacts we have on customers.That overcomes distance,between us and them.Demonstrates basic human values– goodness, courage, wisdom.And services supported by skills thatpeople can rely on.3 year, user-centred program, thenongoing…
  2. 2. I understand my impact on you Ownership contracts raison d’etre Method / Path governance Capability Communication roles Design relationships Boundaries research culture of inquiry respect for learning Narrative empathy care for self & others
  3. 3. I understand the big picture and my part in it Communication Ownership the bigger picture Boundaries the proposition Design Capability who it serves Narrative timing how we prosper Method / Path
  4. 4. I see the destination and way forward Design the disciplines structural opportunity Communication method integration Narrative Capability structural defences Boundarie s competence Method / Path skills investment protection team relationships Ownership aspirations outcomes
  5. 5. I trust someone has the full picture Capability Design vision strategy Method / Path Boundaries leadership Narrative cultural tone Ownership riding shotgun on UX investment protection Communication delivery
  6. 6. We understand one another Boundaries relationships flow Capability Ownership Narrative confidence Method / Path authority Communication knowledge inclusion Design meaning
  7. 7. I understand my customer Narrative Imagination, intuition, empathy Boundaries context Communication economy Method / Path Ownership learning Design precision soul Capability valued experience
  8. 8. We grow and transform, together Method / Path resolve Narrative nurturing Design continuous improvement Ownership Comms support Capability trust reliability service Boundaries

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