Maria Ruotolo  Web Strategist Program Lead for Digital Opportunity Identification & Social Media  for the Global Web Chann...
Tell me a little about yourselves! <ul><li>I want this discussion to be useful.  So let me know… </li></ul><ul><li>What’s ...
What we can cover today <ul><li>What is the permanent state? </li></ul><ul><li>What is the critical skill for  the Digital...
What is the permanent state?  Change. Everything changes.  Nothing remains  without change. - Buddha ? ? ?
Why does change feel bad? <ul><li>We resist change because we are comfortable with how things are. </li></ul><ul><ul><li>E...
Try not to panic. <ul><li>“ Don’t panic” is a mantra for me these days… </li></ul><ul><ul><li>At this moment I am becoming...
What is the critical skill?  Adaptability. <ul><li>It is not the strongest  of the species that survive,  nor the most int...
So you are ready to adapt.  Now what?
Do what you are doing today <ul><li>Learn how others have made the transition </li></ul><ul><li>What fundamental skills di...
Recognize there are many paths to digital  <ul><li>Some roles are not purely “design” focused, but may benefit from a trad...
My transition was a natural evolution  <ul><li>INTERNAL FORCES </li></ul><ul><li>Improved skills  </li></ul><ul><li>Desire...
My transition story Basic Skills Art Illustration Painting Drawing Graphic design Informational Wayfinding Merchandising P...
Education and training were key enablers  Basic Skills Art Illustration Painting Drawing Graphic design Informational Wayf...
The job changes themselves were enablers <ul><li>Each job change required a major leap in skills   </li></ul><ul><li>50% o...
Tips:  Looking for a “digital” job <ul><li>Beyond looking for companies which happen to be digital-based or use social med...
Tips:  Looking for a “digital” job <ul><li>Think of it all as an experiment </li></ul><ul><ul><li>Accept that when you lea...
Tips:  Looking for a “digital” job <ul><li>Recognize all of your skills.  </li></ul><ul><li>Take an aptitude test  </li></...
Tips:  Looking for a “digital” job <ul><li>You probably have other skills that you aren’t paying attention to! </li></ul><...
Tips:  Starting a “digital” job <ul><li>Hard work makes up for a lot of imperfection. </li></ul><ul><li>Volunteer often, e...
Stay connected <ul><li>Stay connected to this group.  </li></ul><ul><li>Ask me questions on Linkedin: </li></ul><ul><ul><l...
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Transitioning2Digital.2009 09 17

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Maria Ruotolo at IBM shared her journey from traditional media into the digital media. Also included tips and resources to get more information on the how-tos.

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Transitioning2Digital.2009 09 17

  1. 1. Maria Ruotolo Web Strategist Program Lead for Digital Opportunity Identification & Social Media for the Global Web Channel at IBM Transitioning from Traditional to Digital
  2. 2. Tell me a little about yourselves! <ul><li>I want this discussion to be useful. So let me know… </li></ul><ul><li>What’s on your mind? </li></ul><ul><ul><li>Where are you in your plans to transition to digital? </li></ul></ul><ul><ul><li>What is your biggest concern? </li></ul></ul><ul><li>Where are you at right now? </li></ul><ul><ul><li>How many years have you been in “traditional design”? </li></ul></ul><ul><ul><li>What type of design / roles have you been in? </li></ul></ul>This talk is for you. Let me know why you are interested in this topic and what you want to get out of this session!
  3. 3. What we can cover today <ul><li>What is the permanent state? </li></ul><ul><li>What is the critical skill for the Digital Age? </li></ul><ul><li>There are many paths to “digital” </li></ul><ul><li>My transition story </li></ul><ul><li>Tips and resources </li></ul>This deck is a guideline for a discussion, not a sermon. Please interrupt and ask questions!
  4. 4. What is the permanent state? Change. Everything changes. Nothing remains without change. - Buddha ? ? ?
  5. 5. Why does change feel bad? <ul><li>We resist change because we are comfortable with how things are. </li></ul><ul><ul><li>Especially when we have a high level of competency in our current role. </li></ul></ul><ul><li>Yet, the rate of change is speeding up. </li></ul><ul><ul><li>The direction of change is uncertain. </li></ul></ul><ul><ul><li>Most of us see uncertainty as risk. </li></ul></ul><ul><ul><li>Most of us are not comfortable with ambiguity. </li></ul></ul>More on this topic: Who Moved My Cheese? by Spencer Johnson and Kenneth Blanchard
  6. 6. Try not to panic. <ul><li>“ Don’t panic” is a mantra for me these days… </li></ul><ul><ul><li>At this moment I am becoming outdated. </li></ul></ul><ul><ul><li>The information in my brain is based on last week’s, last month’s and last year’s ideas. </li></ul></ul><ul><ul><li>I will never know everything. </li></ul></ul><ul><li>Fortunately, knowing everything is not the most critical skill for the Digital Age. </li></ul>
  7. 7. What is the critical skill? Adaptability. <ul><li>It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. </li></ul><ul><li>- Charles Darwin </li></ul>More on this topic: 21 st Century Workplace: Keys for success learningaccount.net
  8. 8. So you are ready to adapt. Now what?
  9. 9. Do what you are doing today <ul><li>Learn how others have made the transition </li></ul><ul><li>What fundamental skills did they already have? </li></ul><ul><li>What did they like doing which they are still doing (it’s just called something else)? </li></ul><ul><li>Apply it to yourself </li></ul><ul><li>What fundamental skills do you have? </li></ul><ul><li>What do you like doing (and can reapply it to a digital role)? </li></ul><ul><li>Think about the path you would like to take </li></ul><ul><li>Don’t confuse activity with progress </li></ul><ul><li>Have the end in mind </li></ul>More on this topic: Getting Things Done by David Allen
  10. 10. Recognize there are many paths to digital <ul><li>Some roles are not purely “design” focused, but may benefit from a traditional designer’s perspective. </li></ul><ul><ul><li>Long term planning </li></ul></ul><ul><ul><li>Project and program management </li></ul></ul><ul><ul><li>Measuring (analytics & metrics) </li></ul></ul><ul><ul><li>Data and information mining (for sales, support and ideas) </li></ul></ul><ul><ul><li>Community building </li></ul></ul><ul><ul><li>Message management </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Rules (business rules, standards, conventions, best practices, operations and processes) </li></ul></ul>
  11. 11. My transition was a natural evolution <ul><li>INTERNAL FORCES </li></ul><ul><li>Improved skills </li></ul><ul><li>Desire to influence others </li></ul><ul><li>Desire for more pay </li></ul><ul><li>New roles </li></ul>EXTERNAL FORCES – ECONOMIC / TECHNOLOGY / TRENDS Core skills Visual Communication Critical thinking Problem solving
  12. 12. My transition story Basic Skills Art Illustration Painting Drawing Graphic design Informational Wayfinding Merchandising Promotional Exhibit Customer Experience Design Management Art Direction Project Management Team Building Teaching & training User Experience Web UI Web UE & IA Web Strategy Social Media Best Practices Standards Training materials Business Strategic Planning
  13. 13. Education and training were key enablers Basic Skills Art Illustration Painting Drawing Graphic design Informational Wayfinding Merchandising Promotional Exhibit Customer Experience Design Management Art Direction Project Management Team Building Teaching & training User Experience Web UI Web UE & IA Web Strategy Social Media Best Practices Standards Training materials Business Strategic Planning Formal education Informal training On the job
  14. 14. The job changes themselves were enablers <ul><li>Each job change required a major leap in skills </li></ul><ul><li>50% of what I knew and 50% of something new </li></ul><ul><li>What helped me make the leap? </li></ul><ul><li>I interviewed at places more concerned with hiring smart people than finding the “perfect” match. </li></ul><ul><li>I came to the interview as prepared as possible. </li></ul><ul><li>I didn’t hide what experience I was missing. I was bluntly truthful. </li></ul><ul><li>I was able to call out the business value of the experiences I had. </li></ul><ul><li>I was flexible in my terms so they could take a chance on me. </li></ul>More on this topic: About.com’s Career planning section careerplanning. about.com
  15. 15. Tips: Looking for a “digital” job <ul><li>Beyond looking for companies which happen to be digital-based or use social media today, look for companies which: </li></ul><ul><ul><li>Expect people to continuously learn </li></ul></ul><ul><ul><li>Encourage people to learn from each other </li></ul></ul><ul><ul><li>Are willing to experiment </li></ul></ul><ul><ul><li>Encourage people to try new ideas </li></ul></ul>More on this topic: Linkedin Groups Web or Social media versions of Forbes FastCompany Working Mother Recommendation: Post questions in twitter and linked in to get collective advice!
  16. 16. Tips: Looking for a “digital” job <ul><li>Think of it all as an experiment </li></ul><ul><ul><li>Accept that when you learn something new you don’t have to perfect it as familiarity is usually good enough to get in the door. </li></ul></ul><ul><ul><li>Interview for the “high paying / hard jobs” </li></ul></ul><ul><ul><li>Take unpaid jobs if they give you visibility. </li></ul></ul><ul><ul><li>Network (but don’t abuse your contacts). </li></ul></ul><ul><ul><li>Be flexible about how you get in. </li></ul></ul><ul><ul><li>Embrace digital as key to your job search and experiment with how you can use it. </li></ul></ul>More on this topic: Talk to Elaine Lee! Search on “finding a job in social media ” (tons of results) Search on “networking ”
  17. 17. Tips: Looking for a “digital” job <ul><li>Recognize all of your skills. </li></ul><ul><li>Take an aptitude test </li></ul><ul><ul><li>Some aptitudes may have been untapped. </li></ul></ul><ul><ul><li>Avoid jobs that will overuse aptitudes you don’t have. </li></ul></ul><ul><li>Gather input </li></ul><ul><ul><li>Ask people who you have worked with what they liked / didn’t like about working for you or with you. </li></ul></ul><ul><li>Be ready to speak to your skills and aptitudes </li></ul><ul><ul><li>Practice how you will sum these up in an elevator speech. </li></ul></ul><ul><li>Be aware of the story you tell about yourself </li></ul><ul><ul><li>Every time you speak about your work or yourself you have an opportunity to tell a good / bad story. </li></ul></ul>More on this topic: Johnson O’Connor Research Foundation jocrf.org Clifton Strengths Finder strengthsfinder.com Go Put Your strengths to work by Marcus Buckingham
  18. 18. Tips: Looking for a “digital” job <ul><li>You probably have other skills that you aren’t paying attention to! </li></ul><ul><ul><li>Notice the skills you are really using to get things done. </li></ul></ul><ul><li>For example, in-between-ness is skill I usually call out </li></ul><ul><ul><li>Being in between generations </li></ul></ul><ul><ul><li>Being in between technology and design </li></ul></ul><ul><ul><li>Being in between business and design </li></ul></ul><ul><ul><li>Being in between traditional and digital design </li></ul></ul><ul><ul><li>Being in between right and left brain thinkers </li></ul></ul><ul><ul><li>Being in between cultures </li></ul></ul>More on this topic: Go Put Your strengths to work by Marcus Buckingham 5 Personal Core Competencies for the 21st Century by Sean Silverthorne - blogs.bnet.com
  19. 19. Tips: Starting a “digital” job <ul><li>Hard work makes up for a lot of imperfection. </li></ul><ul><li>Volunteer often, especially for unwanted assignments </li></ul><ul><li>When they pass the plate -- take the cookie </li></ul><ul><li>Put in lots of extra time </li></ul><ul><li>Don’t pretend to know what you don’t </li></ul><ul><li>Ask questions early on. </li></ul><ul><li>Take good notes! Your questions may become FAQs. </li></ul><ul><li>When you make a mistake, take responsibility without excuses. </li></ul><ul><li>Find mentors & advocates </li></ul><ul><li>I owe a lot to the people who would sit next to me in meetings and clue me into what was going on! </li></ul><ul><li>Participate in social media groups (external and internal) </li></ul>More on this topic: The 7 Habits of Highly Effective People b y Stephen Covey For fun: Outliers: The Story of Success by Malcolm Gladwell
  20. 20. Stay connected <ul><li>Stay connected to this group. </li></ul><ul><li>Ask me questions on Linkedin: </li></ul><ul><ul><li>Maria Ruotolo </li></ul></ul><ul><li>Follow me on Twitter and remind me to follow you! </li></ul><ul><ul><li>MariaRuotoloIBM </li></ul></ul>

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