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Adma 08 Usability Preso Jbreeze


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Presentation to ADMA Dig Marketing students April 2008

Published in: Business, Technology
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Adma 08 Usability Preso Jbreeze

  1. 1. Objective Digital Pty Ltd Creating positive digital experiences Usability at ADMA 16 April 2007 James Breeze, Chief Experience Officer ©2007 Objective Digital Pty Ltd ABN 98 123 747 188 Level 3/50 York St, Sydney 2000
  2. 2. Overview <ul><li>Usability </li></ul><ul><ul><li>Background </li></ul></ul><ul><ul><li>Definitions and usability concepts </li></ul></ul><ul><ul><li>IT influence </li></ul></ul><ul><ul><li>Why do it? </li></ul></ul><ul><li>Techniques </li></ul><ul><li>Documentation </li></ul><ul><li>Business practicalities </li></ul>
  3. 3. Well designed software Desirability Usability Usefulness
  4. 4. An experience ideal <ul><li>Seamless </li></ul><ul><li>Focussed </li></ul><ul><li>Connected </li></ul><ul><li>Aware </li></ul>
  5. 5. Increased awareness <ul><li>Better understanding of IT </li></ul><ul><li>Project management requirement </li></ul><ul><ul><li>Communications </li></ul></ul><ul><ul><li>Risk management </li></ul></ul><ul><li>Benefits to business </li></ul><ul><li>Need identification </li></ul>
  6. 6. Technique comparison (c)2007 Objective Digital Pty Ltd Validity Description Pros Cons Forum-Based Group Discussion Qual++ Requirements Fast Anywhere Less control Survey -Based Interactive Tool Quant Less detail On-Site 1-on-1 Qual Eye tracking Low users Slow Experimenter effect Expert Review Desk review Role playing Exhaustive, innovative No users
  7. 7. Onsite testing (c)2007 Objective Digital Pty Ltd Eye tracking demo
  8. 8. Banner blindness ©2007 Objective Digital Pty Ltd
  9. 9. Banner blindness <ul><li>Designed to look like text – blog example </li></ul><ul><li>Plain text </li></ul><ul><li>Faces </li></ul><ul><li>Cleavage and other &quot;private&quot; body parts </li></ul><ul><li>Neilsen Aug 2007 </li></ul><ul><li> </li></ul>©2007 Objective Digital Pty Ltd
  10. 10. Remote testing <ul><li>Semi-automated, pithy reporting </li></ul><ul><li>Techniques </li></ul><ul><ul><li>Forum based </li></ul></ul><ul><ul><li>Remote automated (survey based) </li></ul></ul><ul><ul><li>Remote moderated </li></ul></ul>(c)2007 Objective Digital Pty Ltd
  11. 11. Remote testing <ul><li>Online recruitment </li></ul><ul><ul><li>Careful selection </li></ul></ul><ul><ul><li>Database creation </li></ul></ul><ul><ul><li>Online incentives </li></ul></ul>
  12. 12. Forum-based
  13. 13. Automated Survey
  14. 14. Analysis and documentation
  15. 15. Engaging usability <ul><li>Early understanding </li></ul><ul><ul><li>Business and customers </li></ul></ul><ul><li>Early translation </li></ul><ul><ul><li>Pictures tell a 1000 words </li></ul></ul><ul><ul><li>Workshop for objectivity and creativity </li></ul></ul><ul><li>Ongoing validation </li></ul><ul><ul><li>Workshops </li></ul></ul><ul><ul><li>Expert reviews </li></ul></ul><ul><ul><li>Testing </li></ul></ul>
  16. 16. Contact <ul><li>W: </li></ul><ul><li>B: </li></ul><ul><li>Skype: james.breeze </li></ul>©2007 Objective Digital Pty Ltd