Slides from Emily Hunt's guest lecture at Lafayette College

1. “Counting people up”
H O W Q U A N T I TAT I V E D ATA H E L P S A N S W E R
BUSINESS QUESTIONS

3. Agenda
Introductions
How research works
Starting a career in research
Any questions

4. Introductions

5.  Research Director at an agency
in London
Emily Hunt
 BA in Political Science from the
www.about.me/emilyhunt
University of Chicago
 MA in Political Campaign
Management from NYU
 Current key clients include:
Intel, HTC, a global health care
NGO
 Write about social media for
Brand Republic

6. Introductions
 Name
 Where you are from
 Answer “Question of the day”

7. How research works

8. Questions from
questions
How do How do
How do
you you
you change
establish measure
the
the the
landscape?
landscape? change?

9. Different Self
Interviewer
methods for complete
different
questions

10. Answering
questions with
real analysis

11. Starting a career in research

12. It is never too early...
Internships Resumes
 Use your January-wisely  Don’t have one yet?
 Unpaid for a month could Write a first draft. Tonight
help you land a paid summer
position  Your resume is your
 Network to secure a personal advertising
position campaign
 Emphasize: What you can  Get someone else to
bring to an internship
(attention to proofread it
detail, information  Wash, rinse, repeat
management, fine coffee
skills) – not what you can get  LinkedIn
from it

13. Any questions?