ADMA is a gift business started by Adma Maharjan and Jems Khadgi with 50,000 capital. Their vision is to contribute joy to the world by making wonderful memories and making people feel special. Their target market is people aged 16-30 in the Kathmandu Valley. They differentiate themselves by creating unique gift ideas and products to make special occasions even more special. They plan to diversify into event management for birthdays and bridals.

1. ADMA
Entrepreneurship - How small entrepreneur can
start a business?

2. Introduction
• ADMA - Always Decorating Moments Alive
• Initiated by Adma Maharjan & Jems Khadgi
• Capital 50,000
• Business: Gift Business - Experience Goods
• Blog: www.adma.com.np
• Online Shopping: On Plan
• Web Address:https://www.facebook.com/admagifts

3. Mission & Vision
• Vision: CONTRIBUTING JOY TO THE WORLD !! :)
• Mission: To make wonderful memories and make
people feel special.
• Tag Line: “We make special efforts to make your
precious moments, SUPER-SPECIAL”

4. What is ADMA?
• ADMA is an experience creating company. It does
the same thing but in a different way.
• ADMA make people feel special, and be part of their
celebration.
• It helps to creating unique ideas for gifting to make
special one feel extra special

5. Branding
• Logo: Two Birds
• Brand Color : Pink And
Blue
• USP:
• Creative Unique Products
and Gift Suggestions
• Active Blog

6. Target Market
• Geographical Kathmandu Valley
• Age Group of 16- 30 years

7. Marketing

8. Products – presenting with unique idea
KitKat Cake Homemade Chocolates

9. Oil Painting Quotes Canvas
Products – presenting with unique idea

10. Printed Cushion
Magic Mug
Products – presenting with unique idea

11. Diversification into New Businesses
• Event Management
– Birthday
– Bridal

12. Distribution Access
• Free Delivery in Newroad
• Delivery charges according to the distance

13. Conclusion