The presentation contains analysing of different food retailers and comparison of them.

1. ANALYZING OF FOOD
RETAILERS
SUBMITTED BY-
ABHIRUP GANGULY
AKASH BAJAJ
SUNIT MONDAL

2. • Headquarters in Kolkata.
• Based on “FOOD FIRST”.
• Founded 1996.
• Parent Organization RP Sanjiv Goenka Group.
• Founders: John William Spencer, Charles Durrant.

3. VARIETY
• Fruits and vegetables
• Staples
• Beverages
• Processed Foods
• Dairy
• Spice and Condiments
• Fish and Meats

4. PRICE
• Affordable Rates.
• Reasonable Pricing Policy.

5. LOCATION
• 120 Across Outlets in India.
• 35 Cities.

6. DESIGNS
• Storefront Design
• Interior Design
• Graphics and Signage
• Visual Merchandising Initiatives
• Feature Display
• Presentation of Merchandising

7. TYPES
•Spencer’s Express
•Spencer’s Daily
•Spencer’s Super
•Spencer’s Hypermarkets

8. PROMOTIONS
• Recipient of awards and accolades in multiple categories.
• Offers incentives like Monsoon Dhamaka, Discount Sale and
Periodical Sales.
• Loyal customers through Smart Rewards Program.
• Launched Spencer’s Gift Card loaded with an amount of rupees
500- 9,999.

9. • Founded by Mr. Adriaan Van Well in the year1932
• It’s headquarter is in Amsterdam , Netherlands
• Revenue is approximately 31.1 billion pound
• First Supermarket was inaugurated in South Africa

10. VARIETY
• Fruits and Vegetables
• Grocery
• Bakery and Diary
• Meat, Fish and Poultry
• Beverages
• Branded Food

11. LOCATION
• Mostly located in European Countries
• Also found in other countries like Oman, South
Africa,Zimbabwe, Australia and Switzerland
• More than 12500 outlets are located in 35 countries

12. DESIGNS
• Storefront Design
• Interior Design
• Graphics and Signage
• Visual Merchandising Initiatives
• Feature Display
• Presentation of Merchandising

13. TYPES
• EUROSPAR:
 Mid sized supermarkets
 Designed to it in a niche between convenience stores and traditional supermarkets.
• INTERSPAR:
 Compete directly against major international chains of retail stores.
• SPAR EXPRESS
 Smallest type of store
 Designed for small sites and station filling storecourts
• SPAR GOURMET
 Small spar stores in Austria are called spar gourmet
 The range is extended to local and global delicacies

14. PROMOTION

15. • Arm of Aditya Birla Company.
• Fourth largest supermarket chain in the country after Future
Group, Reliance Retail and D-Mart.
• Founded 2007.
• Founder Kumar Mangalam Birla.
• Headquarters in Mumbai.

16. VARIETY
• Fruits and Vegetables
• Food and Beverages
Staples
Dairy Products
Biscuits and Cookies
Spices
Breakfast and Cereals
Snacks
Sweet and chocolates
Pasta and noodles
Beverages

17. PRICE
• Reasonable rates.
• Discounted Price.

18. LOCATION
• 494 supermarkets.
• 19 hypermarkets.
• Across India

19. DESIGN
• Storefront Design.
• Interior Design.
• Graphics and Signage.
• Visual Merchandising Initiatives.
• Feature Display.
• Presentation of Merchandising.

20. TYPES
• Supermarket.
• Hypermarket.

21. PROMOTIONS
• Print Media in Newspaper and Brochures.
• Brand Visibility.