Bit of a shoddy job but I hope it helps someone.

1. ENTREPRENEURSHI
P
Sugarcane Juice
Stall

2. GROUP MEMBERS
In order of appearance:
Musa Shahid L1F16BBAM0092
Babar Saadat L1F16BBAM0087
M. Nofal L1F16BBAM0090
M. Qasim L1F16BBAM0079
Danyaal Bin Raza L1F16BBAM0084

3. INTRODUCTION
• Refreshing, traditional drink
• Well liked by the majority
• Massive sales potential
• Availability
• Relatively inexpensive

4. COMPANY DESCRIPTION
• The current proposed name for our company is Kashi Korner.
• It is a partnership between five friends.
• Our proposed slogans will be:
• “Roh piye ga?”
• “Tradition & innovation”
• “A trendy nature drink”
• “As natural as it gets!”

5. VISION STATEMENT
“Redefining & reinventing the concept of refreshment &
nutrition by providing high-quality juice through use
of state of the art technology, processes and systems”

6. MISSION STATEMENT
Our mission is to strive to:
• introduce innovative marketing to a traditional industry
• create customer satisfaction through delivering services and
products by creating value and develop customer relationships
• ensure the best returns for our shareholders and partners
• undertake initiatives that allow us to tackle various social
challenges that inflict us all and bring people onboard

7. INDUSTRY ANALYSIS
• Falls under umbrella of food & beverages industry
• Decentralized
• Large number of scattered vendors
• Low barriers of entry
• Minimal investment required
• Availability of raw material
• Fizzy/carbonated drinks losing popularity
• Nutritious, healthy & organic are “in” these days

8. KEY FACTORS
• Taste & quality
• Hygiene & cleanliness
• Availability
• Pricing
• Location
• Service
• Brand image & reputation

9. COMPETITORS
• Bholli
• Al Sheikh
• Hafiz
• Iceland
• Established carbonated drinks etc.

10. EQUIPMENT
• Sugarcane juicer
• Refrigerators
• Cash register/point of sale
• Bar counter
• Showcase
• Blender
• Shaker
• Ice machine

11. LOCATION
• Valencia Roundabout
• Lots of hustle & bustle
• Market area
• Prime location

12. TARGETING & SEGMENTING
• Virtually unlimited customer potential
• General public around the market area
• Attractive packaging to attract customers who do not find it
“fashionable”
• Future segmenting based on:
• size of drinking cup
• additional flavoring
• kids
• health/diet conscious people

13. DIFFERENTIATION
• Based on brand image
• A different approach
• Gimmick: “A trick or device intended to attract attention,
publicity, or advertising”
• Mascot(s)

14. SOURCES OF FUNDS
• Team will pool their financial resources.
• Try to get interested parties to invest in our business.
• Fundraising campaigns by utilizing i2i accelerator,
indiegogo, gofundme etc.
• Always the option of financial support from family
members, friends and close relatives!

15. PROJECTED FINANCES
Fixed Assets
Sugarcane Machine 60,000
Cart 15,000
Generator 15,000
Plastic furniture 20,000
Umbrella 2,000
Utensils 5,000
Operating Expense
Sugarcane (monthly) 30,000
Rent 15,000
Spices & flavoring 2,500
Bills 10,000
Cups (per unit Rs.5 in bought bulk)* 1,000
Total ~175,50

16. MARKETING
• Modernize the concept of selling sugarcane juice
• This is to be done in such a way that captures the modern
zeitgeist i.e. it should be ‘trendy’ but at the same time pays
homage to the Pakistani culture and traditions.
• It should exude a youthful energy but maintains a ‘desi’ touch
so to speak. For example, something akin to Chai Ghar.

17. MARKETING
• Marketing sugarcane juice as a natural refreshing drink that has
multiple health benefits & is a viable health product.
• Utilizing university links & networks
• Collaborating with TRAP Records
• Pamphlets
• Promo video
• Social media

18. CHALLENGES & RISKS
• Extreme perishability, needs to be consumed quickly
• Food safety issues
• Maintaining high standards of hygiene
• Inexperience
• Work proficiency
• More than just “plug and play”
• Waste management

19. THANK YOU