Introduction to business model

1. Entrepreneurship
Business Model Canvas
Presented by: Group 15
• Tehseen Fatima
• Ribsha
• Nishat waheed

2. Morningstar
Crafts
Brand logo
Brand name
“Your brand name is single most important
investment you can make in
your business”

3. • Morningstar craft is a small, local handicraft
business.
• Currently, we are Going to serve Fatima Jinnah
women university candidates with our small target
market.
BUSINESS OVERVIEW
• We are going to sell different crafts,
representing art and creativity, made by
the hand that are source of decoration In
homes and local sities.

4. Business Mission
Mission statement
“ to create and share art,
design and dreams, to use
creativity and hand
made dreams as a catalyst to
live best life”
The mission of hand made
crafting at home is to encourage
creativity and promote
sustainability. Hand made
crafting also promotes the use
of eco-friendly materials and
reduces waste, contributing to a
more sustainable future.

5. Business vision
We see ahead to make our handicrafts easy to handle in
everyday work and to make them of best quality to gain
high level of customer satisfaction. Additionally,
Creativity is an ongoing process that makes art day by
day improved which wil evoke a sense of novelty and
innovativeness in our crafts.

6. Business Model Canvas

7. Customer segmentation
females, 20 – 30 years old, earning a
mid-level income or housewives.
 Artistic people Who have fond of hand
made goods.
Whose top lifestyle activities induce
hobbies, collectibles, home decor etc.
01
02
03
Individual looking for unique handmade
crafts for their homes
04

8. Key Resources
Handicrafts makings tools and
machines
Artisans
Product designer
Researchers

9. Cost structure refer to how a company spends
Money on operation
• Loyalty discount
• Affordable things and add offers
• Cost of materials' and supplies
Cost structure

10. Customer relationship
Customers relationship are the different types of
interaction as company has with customer
• Product reviews
• Social media/phones
• Affordable
• Customers participation through
blug
• Personalized customers service

11. Channel’s
Channels are different structure and
methods that are used to deliver
your company products and value
proposition to its customer
• Supplier
• Public speaking and referrals
• Through social media by
Instagram page and website and
app
• Patternship