Human resource management deals with managing an organization's employees. It has both managerial functions like planning and directing, as well as operative functions related to specific HR activities like recruitment, development, and compensation. HR plays an important role in business and economic development by attracting, retaining, motivating, and developing a diverse workforce. However, managing people in turbulent business environments poses many challenges for HR professionals. Effective HR involves aligning HR objectives with organizational goals through strategic HR planning and management. This ensures optimal use of human resources to achieve both short-term and long-term business objectives.