This document provides an overview of Adidas, the large sportswear manufacturer. It discusses several topics: - An introduction to Adidas, describing it as a multinational corporation founded in Germany that is the largest sportswear manufacturer in Europe and second largest in the world. - Control in Adidas' management framework, which uses components like financial management, consistency, quality control, and feedback mechanisms to achieve objectives. - Adidas' planning, with a mission to be the best global sports brand and a passion for all sports that drives planning of new products. - A brief history of Adidas' founding by Adolf Dassler in 1924 and the relationship with his brother Rudolf who later started P

1. SAGE
UNIVERSITY
INDORE
 FUNDAMENTALS OF MANAGEMENT
 TOPIC-MANAGEMENT OF A
COMPANY
 PREPARED BY – ARPIT PATIDAR
 KHUSHI DIN
 AAYUSH VYAS
 PRIYANSHI
VISHWAARMA
 GUIDED BY-MISS.MANSI
LALCHANDANI

2. INTODUCTION
TO ADIDAS
Adidas is a multinational corporation,
founded and headquartered in
Herzogenaurach, Germany, that
designs and manufactures shoes,
clothing and accessories. It is the
largest sportswear manufacturer in
Europe, and the second largest in the
world, after Nike. It is the holding
company for the Adidas Group, which
consists of the Reebok sportswear
company.

3. CONTROL IN
MANAGEMENT
OF ADIDAS
Controlling of components of Adidas’s framework is
one part of administrative control to achieve
successful results. Other administrative control
components are financial management, consistence,
quality and hazard management, feedback
mechanisms, performance administration,
arrangements and techniques and research and
pattern investigation. These components are utilized
by administrators to convey to achieve an objective,
track exercises toward the objective, control
practices, and arrange endeavors and choose what to
do.

4. ADIDAS
PLANNING
The slogan of Adidas is “Impossible is Nothing”. The
mission of Adidas is to be Best Sport Brand in the
world. They had achieved the mission but in this
strong competitive era, too many company like Nike
and Reebok also want to be globally recognized
brand, but they will work hard to achieve their goals.
Adidas is passionate about all sports. So Adidas
Company will try their best for planning new product
or equipment for athletes.

5. HISTORY OF
ADIDAS
The company was started by Adolf Dassler in his
mother's house he was joined by his elder brother
Rudolf in 1924 under the name Dassler Brothers
Shoe Factory. Dassler assisted in the development of
spiked running shoes for multiple athletic events. To
enhance the quality of spiked athletic footwear, he
transitioned from a previous model of heavy metal
spikes to utilizing canvas and rubber. Dassler
persuaded U.S. sprinter Jesse Owens to use his
handmade spikes at the 1936 Summer Olympics. In
1949, following a breakdown in the relationship
between the brothers, Adolf created Adidas, and
Rudolf established Puma, which became Adidas'
business rival

6. STRONG
MANAGEMENT
The strengths of ADIDAS are strong management
team and good corporate strategy in North American
and overseas markets, brand recognition and
reputation, diversity and variety in productions
offered on the web (footwear, apparel, sporting,
equipment, etc.), strong control over its own
distribution channel, strong customer base, and
strong financial position with minimal long term
debts. Weakness of ADIDAS is negative image
portrayed by poor working condition in its overseas
factories, and E-commerce is limited to USA.

7. THANK YOU