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Creating a Visual Content Strategy that Scales | #IntelContent

Annotated presentation slides from Intelligent Content Conference 2017, a Content Marketing Institute event in Las Vegas. Even if you’re not a designer, you’ll eventually need to work with visual content. Learn how to plan & govern a comprehensive visual content strategy that scales for your entire organization. Coordinate the design tactics and the content strategy so that governance is embraced as an efficiency at an enterprise level. Includes links to data and statistics and examples included in the content marketing presentation by Buddy Scalera.

1 of 48
@BuddyScalera • #intelcontent
Creating and Executing
Visual Content
Strategy
that Scales
Buddy Scalera
Sr. Dir. Content Strategy
The Medicines Company
The Annotated
Version!
Presented at the
Intelligent Content
Conference 2017.
@BuddyScalera • #intelcontent
Disclaimer
The views expressed here do not necessarily
reflect the views or opinions of my employer.
All views and examples are my own.
Important
disclaimer stuff.
Read me.
@BuddyScalera • #intelcontent
Hi.@BuddyScalera
BuddyScalera.com
WordsPicturesWeb.com
On Slideshare:
https://www.slideshare.net/buddyscalera
Presented at the Intelligent Content
Conference 2017,
March 30, 2017 in Las Vegas.
http://bit.ly/2nMwu2k
@BuddyScalera • #intelcontent
Journalism
Publishing/
Digital
Agency Life/
Digital
Manufacturing/
Digital
Health & Pharmaceuticals
Geek
Content
Career path.
It’s who I am.
@BuddyScalera • #intelcontenthttp://www.ComicBookSchool.com
Comic book
writing.
@BuddyScalera • #intelcontent
http://www.ComicBookSchool.com
Comic book
educator.

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Creating a Visual Content Strategy that Scales | #IntelContent

Editor's Notes

  1. Educational books can be found at http://www.comicbookschool.com
  2. http://bit.ly/2nEa064
  3. 60% http://www.quora.com/How-much-of-the-brain-is-involved-with-vision 30% http://discovermagazine.com/1993/jun/thevisionthingma227 http://channel.nationalgeographic.com/brain-games/articles/brain-games-watch-this-perception-facts/
  4. https://pixabay.com/p-1103592/?no_redirect http://bit.ly/2oq3Qad
  5. http://www.buick.com/suvs/envision-small-luxury-suv.html http://www.buick.com/certified-service/offers-values-deals.html#transmissionrebate
  6. https://twitter.com/_thekristikrab/status/621904045054238720/photo/1 https://twitter.com/_thekristikrab/status/621904045054238720/photo/1 https://twitter.com/salcechlo/status/839662218744631297/photo/1 https://twitter.com/peytonjoyyy/status/840750638329823232/photo/1
  7. http://www.npr.org/sections/inside/2009/02/clean_content_portable_content.html
  8. https://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13 https://www.slideshare.net/danieljacobson/set-your-content-free-16469834/53-KQEDorg
  9. http://bit.ly/2neM4F5
  10. http://bit.ly/2n93Bgj
  11. http://bit.ly/2n93Bgj
  12. http://bit.ly/2nuAKlg
  13. https://twitter.com/kbu79/status/847526460944392192 Karen Budell‏ @kbu79 Best tip from @BuddyScalera: "Get into the moshpit" with your customers to better understand their story. #intelcontent https://twitter.com/JakeAthey/status/847524441651159040 Jake Athey‏ @JakeAthey The 3, err... 4, things you need to know about core concepts of visual content strategy by @BuddyScalera #intelcontent
  14. https://twitter.com/mbalogh/status/847524057046163457 Matt Balogh‏ @mbalogh #MakeContent with @BuddyScalera - "celebrate the making of the art not the quality of the art" at #intelcontent https://twitter.com/AndreaFryrear/status/847523786102513664 Andrea Fryrear‏ @AndreaFryrear Wanna learn? #MakeContent - I love this takeaway from @BuddyScalera #intelcontent
  15. https://twitter.com/MarisaSays_/status/847522527714844672 Marisa Guerrero‏ @MarisaSays_ "Just because you can add an image doesn't mean you should" - @BuddyScalera #intelcontent https://twitter.com/MarciaRJohnston/status/847520498787336192 MarciaRieferJohnston‏ @MarciaRJohnston MarciaRieferJohnston Retweeted Carlos Abler Theme: reuse, repurposing. New term: "COPE-M" (COPE Mostly). @BuddyScalera #intelcontent
  16. https://twitter.com/Carlos_Abler/status/847515936852541440 Carlos Abler‏ @Carlos_Abler The web is a visual medium. @BuddyScalera #intelcontent https://twitter.com/amandatodo/status/847495518733213698 Amanda Todorovich‏ @amandatodo @BuddyScalera after reading tweets, I'm VERY sad I missed #intelcontent & your preso. @mbakaitis & I are the wings of our plane :)