8. PROGRAMMATIC ADVERTISING –
INDICATIVE TARGETING BASIS KEYWORDS
DFP SSP Ad exchange Smaato Publishers
dfp ssp ad exchange smaato digital publishing
google dfp supply side platform google adx smaato revenue digital publishing platform
doubleclick for publishers dsp ssp adexchanger smaato dsp digital magazine publishing
dfp meaning ssp advertising google ad exchange smaato glassdoor digital publication
google doubleclick for publishers dsp and ssp doubleclick ad exchange smaato ads adobe digital publishing suite
dfp is required dsp ssp dmp google adexchange smaato sdk adobe dps
dfp small business google ssp google adx partners smaato crunchbase digital publishing solutions
dfp for publishers ssp platform google exchange bidding smaato android sdk digital publishing companies
dfp university ssp programmatic mopub twitter smaato ssp digital publishing suite
Audience Play
14. PROGRAMMATIC ADVERTISING –
INDICATIVE TARGETING BASIS KEYWORDS
DSP Digital Advertiser DV360 TTD AppNexus MediaMath Amazon Advertising Platform
demand side platform digital advertising dv360 the trade desk appnexus mediamath amazon advertising platform
dsp audio digital ads google dv360 the trade desk stock appnexus console mediamath logo amazon ad platform
dsp advertising digital marketing ads dv360 google the trade desk logo xandr appnexus mediamath inc amazon demand side platform
dsp marketing google adwords ppc cpiavc dv360 the trade desk login appnexus dsp mediamath dsp amazon ad exchange
dsp platforms ooh ads native ads dv360 the trade desk stock price appnexus at&t mediamath revenue amazon dsp advertising
dsp online digital banner ads doubleclick dv360 the trade desk dsp appnexus acquisition joe zawadzki amazon advertising youtube
dsp digital marketing best digital ads dv360 native ads the trade desk pricing at&t appnexus mediamath crunchbase amazon advertising dsp
dsp programmatic digital display ads dv360 advertising jeff green the trade desk appnexus ad server mediamath programmatic amazon dsp ads
mobile dsp google adwords ppc online display & video 360 the trade desk logo png appnexus crunchbase mediamath pricing amazon ad publisher
white label dsp digital ad campaign display and video 360 the trade desk shares appnexus prebid mediamath company amazon ott advertising
dsp demand side platform display ad marketing display video 360 ttd the trade desk appnexus ad exchange mediamath platform amazon mobile advertising
Audience Prime
18. FACEBOOK & INSTAGRAM
AD FORMAT - CAROUSEL
• The carousel format allows you to
showcase up to ten images or
videos within a single ad, each with
its own link.
• With more creative space within an
ad, you can highlight different
products, showcase specific details
about one promotion, or tell a story
about your brand that develops
across each carousel card.
19. INSTAGRAM
AD FORMAT – STORY AD
• With its full-screen, vertical format,
your brand can share photos and
videos that immerse Instagrammers
in your content.
• Highest viewability with native
placement.
• Can be single image/video or a
carousel with 3 images/video can be
used for ads.
20. LINKEDIN
AD FORMAT
SPONSORED INMAIL
• An InMail will be sent to all the
active profiles which will come
under our targeting criteria.
• InMail can compose of the
introduction as well as all the
details and features which we
would want to highlight.
• It also gives user a direct option
to send an enquiry if they are
interested.
• It is sent from an employees
profile.
21. YOUTUBE AD FORMAT – VIDEO PROMOTION
• Your video ad plays before,
during, or after other
videos. After 5 seconds, the
viewer has an option to skip the
ad.
22. TWITTER
AD FORMAT – TWEET ENGAGEMENT
• This ad formats helps in reaching
target audience in the form of
actual posts in user’s newsfeed.
• The video posts can also be
optimized for video views along
with engagement.
24. Type 1: SPIN CUBE
PREVIEW LINK: HTTP://BIT.LY/2MFEISR
25. Type 2: CLICK TO MAP
PREVIEW LINK: HTTP://BIT.LY/2MIOPIX
26. Type 3: Scratch to reveal
PREVIEW LINK: HTTP://BIT.LY/2KF97WF
27. MEDIA PLAN – AWARENESS PHASE
Media Plan & Budget mentioned above are estimations for 1 product.
Brand DIGITAL KITES
Objective Brand Awareness + Engagement
Target Location India & UAE
Duration 1 Month
Property Ad Section Ad Type Deal Type Estimated CPC/CPM/CPV Estimated Clicks/Views/Impressions Net Rate
Facebook Newsfeed Carousel CPM 2$ 1000000 2,000$
Instagram Newsfeed Instagram Story CPM 2$ 1000000 2,000$
LinkedIn Inbox Inmail CPS 0.70$ 2000 1,400$
YouTube YouTube Network Video Promotion CPM 1.00$ 600000 600$
Twitter Newsfeed Tweet Promotion CPE 2$ 1000 2,000$
Programmatic Websites + Apps Video Promotion CPM 4$ 500000 2,000$
10,000$
Budget 10,000$
Agency Commission @ 15% 1,500$ Impressions 3100000
SGST @9% 1,035$ Tweet Engagement 1000
CGST @9% 1,035$ Inmails 2000
Total 13,570$
Total
28. SUMMARY -
AWARENESS
PHASE
In this phase, the focus will be on generating buzz
about the Digital Kites as a brand in marketing &
advertising technology solutions.
We will be using different images/videos in this phase
to cater to the above objective.
We will be focusing on reaching a wider audience in
this phase to create brand awareness.
The ad formats selected in this phase are basis which
will minimum deliver approx. 31,00,000 impressions,
1000 tweet engagement and 2000 LinkedIn Inmails.
31. FACEBOOK & INSTAGRAM
AD FORMAT – CLICK TO WEBSITE
• Get people on Facebook to visit
your home page.
• Send people to specific pages or
products on your website.
32. LINKEDIN
AD FORMAT – CAROUSEL (CLICK TO WEBSITE)
• LinkedIn Carousel Ads are one
form of Sponsored Content that
feature a swipe able series of
cards.
• You can showcase multiple
offers/products which helps you
provide more insights for your
audience.
33. TWITTER
AD FORMAT – CLICK TO WEBSITE
• Website clicks or conversions
campaigns are optimized to
drive traffic and generate
conversions on your website
from Tweets targeted to specific
audiences.
34. YOUTUBE AD FORMAT – VIDEO PROMOTION
• Your video ad plays before,
during, or after other
videos. After 5 seconds, the
viewer has an option to skip the
ad.
37. Type 1: SPIN CUBE
PREVIEW LINK: HTTP://BIT.LY/2MFEISR
38. Type 2: CLICK TO MAP
PREVIEW LINK: HTTP://BIT.LY/2MIOPIX
39. Type 3: Scratch to reveal
PREVIEW LINK: HTTP://BIT.LY/2KF97WF
40. MEDIA PLAN – CONSIDERATION PHASE
Brand DIGITAL KITES
Objective Traffic
Target Location India & UAE
Duration 1 Months
Property Ad Section Ad Type Deal Type CPC/CPM `Clicks/Impressions Net Rate
Facebook Newsfeed Click To Website CPC 2$ 1000 2,000$
Instagram Newsfeed Click To Website CPC 2$ 700 1,400$
LinkedIn Newsfeed Carousel CPC 2$ 500 1,000$
Twitter Newsfeed Click To Website CPC 2$ 500 1,000$
YouTube YouTube Network Video Promotion CPM 1$ 500000 500$
Smart Display Newsfeed Banner Ads CPC 2$ 1100 2,200$
Programmatic Websites + Apps Banner Ads CPC 2$ 1000 2,000$
10,100$
Budget 10,100$
Agency Commission @ 15% 1,515$ Clicks 4800
SGST @9% 1,045$ Impressions 500000
CGST @9% 1,045$
Total 13,706$
Total
Media Plan & Budget mentioned above are estimations for 1 product.
41. SUMMARY –
CONSIDERATION
PHASE
In this phase, the focus will be more towards
the product and its features.
Highlighting more about how it can be
integrated to monetize the audience for
Audience Play and how to one can reach its
target audience better – Audience Prime.
The ads will be optimized to generate more
traffic and deliver minimum 4,800 clicks and
5,00,000 impressions.
44. FACEBOOK & INSTAGRAM
AD FORMAT – LEAD GENERATION
• Improved Quality of Leads: We can
customize the form fields to capture
information that’s important to your
business and save the user’s time by
having fields that auto-populate with
information Facebook already has,
such as user’s name and email.
• Acquire the right leads: Facebook’s
interest-based targeting helps us reach
the right audience — people who have
already expressed interest or intent to
buy product/services like yours.
• Access leads in real time: Lead can be
accessed immediately after the user
submits the form.
45. INSTAGRAM
AD FORMAT – STORY AD
• With its full-screen, vertical format,
your brand can share photos and
videos that immerse Instagrammers
in your content.
• Highest viewability with native
placement.
• Can be single image/video or a
carousel with 3 images/video can be
used for ads.
46. LINKEDIN
AD FORMAT
SPONSORED INMAIL
• An InMail will be sent to all the
active profiles which will come
under our targeting criteria.
• InMail can compose of the
introduction as well as all the
details and features which we
would want to highlight.
• It also gives user a direct option
to send an enquiry if they are
interested.
• It is sent from an employees
profile.
47. DISPLAY REMARKETING
• Remarketing
campaigns are used
to show ads to people
who have visited your
website or used your
app.
• These campaigns prov
ide you with extra
settings and reports
specifically for
reaching previous
visitors and users.
53. MEDIA PLAN – CONVERSION PHASE
Brand DIGITAL KITES
Objective Remarketing+Lead Generation
Target Location India & UAE
Duration 1 Months
Property Ad Section Ad Type Deal Type CPM/CPS/CPC Clicks/Impressions/Views/Volume Net Rate Estimated Leads
Facebook Newsfeed Lead Generation CPM 3.00$ 100000 300$ 50
Instagram Story Instagram Story CPM 3.00$ 100000 300$ 50
LinkedIn Inbox Inmail CPS 0.70$ 1000 700$ 10
Display Remarketing Websites + Apps Banner CPC 2.00$ 1400 2,800$ 20
Twitter Newsfeed Website Conversion CPC 2.00$ 1000 2,000$ 20
Programmatic Websites + Apps Banner CPC 2.00$ 1000 2,000$ 20
Smart Display Websites + Apps Banner CPC 2.00$ 1000 2,000$ 50
10,100$ 220
Budget 10,100$
Agency Commission @ 15% 1,515$ Clicks 4400
SGST @9% 1,045$ Impressions 200000
CGST @9% 1,045$ Inmails 1000
Total 13,706$ Estimated Leads 220
Total
Media Plan & Budget mentioned above are estimations for 1 product.
54. SUMMARY –
CONSIDERATION
PHASE
In this phase, the focus will be
more towards generating leads
for both the products.
The ads will be optimized to
generate leads and expected
leads are 220 for each product.
55. POINTS TO BE
CONSIDERED
• The suggested platforms and ad formats will be analyzed
throughout the campaign duration.
• They can be altered basis the performance and results.
• During the campaign duration, we will be able to give
recommendations basis the platforms and media plan
can be altered basis the same.
• Targeting for the both the products will be monitored and
changed basis the platforms and performance.
• The mentioned plans are drafted keeping the duration as
1 month for each phase per product.
• Any extension/reduction in duration will be
communicated throughout the campaign durations.
