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INTELLECTUAL PROPERTY:
PROTECTING OUR CREATIVE
RIGHTS
PRESENTED BY KRISTIN WILSON
CONCORDIA UNIVERSITY
EDCI 588
THE HISTORY OF PROPERTY
RIGHTS:
FROM THE TANGIBLE TO THE INTANGIBLE
MEETING JOHN LOCKE
• 1632-1704
• English philosopher
• Developed the theory of
property rights which states
that people should not be
enslaved because of their
right to have authority over
themselves and the right to
benefit from their labor. In
addition to these, people
have a right to whatever
they have taken from
nature through their own
effort.
UNDERSTANDING
LOCKE’S
DEFINITION OF
PROPERTY:

It only
works if two
conditions
are met.

• Condition #1: No
one claims more
property than can
reasonably be used.
• Condition #2:
Whatever property a
person removes from
the public supply
leaves plenty for
others who have an
equal right to it.
FROM PROPERTY RIGHTS TO
INTELLECTUAL PROPERTY:
EXTENDING UNDERSTANDING AND DEFINITION OF
PROPERTY
DEFINING INTELLECTUAL PROPERTY

“Intellectual property is any unique
product of the human intellect that has
commercial value. Examples of
intellectual property are books, songs,
movies, paintings, inventions, chemical
formulas, and computer programs”
(Quinn, p. 163).
PROPERTY VS INTELLECTUAL
PROPERTY
PROPERTY

INTELLECTUAL PROPERTY

• Locke states we have a
“natural right” to
property
• Indicates ownership of
physical objects
• May be stolen
• Similar or same types of
property may be
owned by many
different people

• There is not evidence
to support a “natural
right” to intellectual
property
• Indicates ownership of
ideas that others could
duplicate without
intending to duplicate
• May be copied, but
cannot truly be stolen
PROTECTING INTELLECTUAL
PROPERTY:
BENEFITS AND LIMITATIONS
PROTECTING INTELLECTUAL
PROPERTY
Benefits

Limitations

• Encourages creativity
• People make money
• Creators control the
use of their intellectual
property by others
• Society benefits from
the development of
intellectual property

• Creators have
exclusive rights to their
property for a limited
amount of time before
it enters public domain
• Intellectual property
created by an
employee as part of
the job belong to the
employer
TRADE SECRETS, TRADEMARKS AND
SERVICE MARKS, PATENTS, AND
COPYRIGHTS:
PROTECTING INTELLECTUAL PROPERTY
TRADE SECRETS
• The formula for Coca-Cola is one of the best kept
trade secrets. It has been safe-guarded for over
one hundred years!
TRADE SECRETS
• When a company has information that they keep
secret so that no one else can make the same
product, this is called a trade secret.
• Trade secrets do not have an expiration date.
• The disadvantage of using a trade secret to protect
intellectual property is that the information is not
shared with anyone else.
TRADEMARKS AND SERVICE MARKS
TRADEMARKS AND SERVICE MARKS
• A trademark identifies a company and its product
through the use of a “word, symbol, picture, sound,
or color” (Quinn, p 170).
• “A service mark [identifies] a service” (Quinn, p.
170).
• When the government issues a trademark or service
mark, the company to which they issue it has
exclusive rights to that product.
• Trademarks and service marks bring consumers
confidence in the quality of products.
PATENTS
PATENTS
• When the government issues a patent, it gives the
inventor exclusive right to that specific piece of
intellectual property.
• Patents are granted for the period of twenty years.
• A patent is a public document that provides a
description of the intellectual property. There are
no secrets.
• Once a patent expires, everyone has access to
those ideas.
COPYRIGHTS
COPYRIGHTS
• The government gives authors specific rights to their own
original works. There are five rights granted once a
copyright has been received. No one else may exercise
those rights in regards to that original copyrighted work
without permission of the author.
• The five rights are: The right to reproduce; the right to
distribute copies; the right to display copies; the right to
perform; the right to produce new material derived from
the original work.
• Today, copyrights extend seventy years beyond the
author’s lifetime
• European copyright law is much more stringent, so the
American government has brought its copyright law in
line with it, to facilitate international copyright
agreements.
INTELLECTUAL PROPERTY
AND TECHNOLOGY:
RECOGNIZING RIGHTS AND ABUSES
INTELLECTUAL PROPERTY AND
TECHNOLOGY
RIGHTS

Abuses

• Recording companies
have put new
restrictions on copying
to protect their
copyrights.
• The FBI continues to
establish new methods
of safeguarding
intellectual property.

• Anyone with the right
equipment can make
good quality copies of
any video or audio
content on the internet.
• Intellectual property theft
is on the rise due to
advances in digital
technologies and Internet
file sharing networks.
INTELLECTUAL PROPERTY RIGHTS
PROTECTED
• On August 13, 2012,
a new federal
regulation
authorizes use of this
seal by all U.S.
copyright holders.
• http://www.fbi.gov/aboutus/investigate/white_collar/ipr/ipr
FOR YOUR REVIEW
• http://www.youtube.com/watch?feature=player_e
mbedded&v=rDKxuTi2Cmk
• Follow the link to a great video that explains the
basics of intellectual property and why we need to
understand what it is and what it means for us.
REFERENCES
FBI- Intellectual Property Theft (n.d.). Retrieved from
http://www.fbi.gov/about-us/investigate/white_collar/ipr/ipr
Coca-Cola logo. (n. d.). Retrieved from
https://www.google.com/search?q=coca+cola+logo&ie=utf-8&oe=utf8&aq=t&rls=org.mozilla:en-US:off
History of Western Philosophy (2003). Retrieved from
http://oregonstate.edu/instruction/phl302/philosophers/locke.htm
Quinn, M. J. (2013). Ethics for the information age (5th ed.). Pearson.
What is intellectual property? (n. d.) Retrieved from
http://www.wipo.int/about-ip/en/

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Protecting Creative Rights: IP History, Theory, Laws

  • 1. INTELLECTUAL PROPERTY: PROTECTING OUR CREATIVE RIGHTS PRESENTED BY KRISTIN WILSON CONCORDIA UNIVERSITY EDCI 588
  • 2. THE HISTORY OF PROPERTY RIGHTS: FROM THE TANGIBLE TO THE INTANGIBLE
  • 3. MEETING JOHN LOCKE • 1632-1704 • English philosopher • Developed the theory of property rights which states that people should not be enslaved because of their right to have authority over themselves and the right to benefit from their labor. In addition to these, people have a right to whatever they have taken from nature through their own effort.
  • 4. UNDERSTANDING LOCKE’S DEFINITION OF PROPERTY: It only works if two conditions are met. • Condition #1: No one claims more property than can reasonably be used. • Condition #2: Whatever property a person removes from the public supply leaves plenty for others who have an equal right to it.
  • 5. FROM PROPERTY RIGHTS TO INTELLECTUAL PROPERTY: EXTENDING UNDERSTANDING AND DEFINITION OF PROPERTY
  • 6. DEFINING INTELLECTUAL PROPERTY “Intellectual property is any unique product of the human intellect that has commercial value. Examples of intellectual property are books, songs, movies, paintings, inventions, chemical formulas, and computer programs” (Quinn, p. 163).
  • 7. PROPERTY VS INTELLECTUAL PROPERTY PROPERTY INTELLECTUAL PROPERTY • Locke states we have a “natural right” to property • Indicates ownership of physical objects • May be stolen • Similar or same types of property may be owned by many different people • There is not evidence to support a “natural right” to intellectual property • Indicates ownership of ideas that others could duplicate without intending to duplicate • May be copied, but cannot truly be stolen
  • 9. PROTECTING INTELLECTUAL PROPERTY Benefits Limitations • Encourages creativity • People make money • Creators control the use of their intellectual property by others • Society benefits from the development of intellectual property • Creators have exclusive rights to their property for a limited amount of time before it enters public domain • Intellectual property created by an employee as part of the job belong to the employer
  • 10. TRADE SECRETS, TRADEMARKS AND SERVICE MARKS, PATENTS, AND COPYRIGHTS: PROTECTING INTELLECTUAL PROPERTY
  • 11. TRADE SECRETS • The formula for Coca-Cola is one of the best kept trade secrets. It has been safe-guarded for over one hundred years!
  • 12. TRADE SECRETS • When a company has information that they keep secret so that no one else can make the same product, this is called a trade secret. • Trade secrets do not have an expiration date. • The disadvantage of using a trade secret to protect intellectual property is that the information is not shared with anyone else.
  • 14. TRADEMARKS AND SERVICE MARKS • A trademark identifies a company and its product through the use of a “word, symbol, picture, sound, or color” (Quinn, p 170). • “A service mark [identifies] a service” (Quinn, p. 170). • When the government issues a trademark or service mark, the company to which they issue it has exclusive rights to that product. • Trademarks and service marks bring consumers confidence in the quality of products.
  • 16. PATENTS • When the government issues a patent, it gives the inventor exclusive right to that specific piece of intellectual property. • Patents are granted for the period of twenty years. • A patent is a public document that provides a description of the intellectual property. There are no secrets. • Once a patent expires, everyone has access to those ideas.
  • 18. COPYRIGHTS • The government gives authors specific rights to their own original works. There are five rights granted once a copyright has been received. No one else may exercise those rights in regards to that original copyrighted work without permission of the author. • The five rights are: The right to reproduce; the right to distribute copies; the right to display copies; the right to perform; the right to produce new material derived from the original work. • Today, copyrights extend seventy years beyond the author’s lifetime • European copyright law is much more stringent, so the American government has brought its copyright law in line with it, to facilitate international copyright agreements.
  • 20. INTELLECTUAL PROPERTY AND TECHNOLOGY RIGHTS Abuses • Recording companies have put new restrictions on copying to protect their copyrights. • The FBI continues to establish new methods of safeguarding intellectual property. • Anyone with the right equipment can make good quality copies of any video or audio content on the internet. • Intellectual property theft is on the rise due to advances in digital technologies and Internet file sharing networks.
  • 21. INTELLECTUAL PROPERTY RIGHTS PROTECTED • On August 13, 2012, a new federal regulation authorizes use of this seal by all U.S. copyright holders. • http://www.fbi.gov/aboutus/investigate/white_collar/ipr/ipr
  • 22. FOR YOUR REVIEW • http://www.youtube.com/watch?feature=player_e mbedded&v=rDKxuTi2Cmk • Follow the link to a great video that explains the basics of intellectual property and why we need to understand what it is and what it means for us.
  • 23. REFERENCES FBI- Intellectual Property Theft (n.d.). Retrieved from http://www.fbi.gov/about-us/investigate/white_collar/ipr/ipr Coca-Cola logo. (n. d.). Retrieved from https://www.google.com/search?q=coca+cola+logo&ie=utf-8&oe=utf8&aq=t&rls=org.mozilla:en-US:off History of Western Philosophy (2003). Retrieved from http://oregonstate.edu/instruction/phl302/philosophers/locke.htm Quinn, M. J. (2013). Ethics for the information age (5th ed.). Pearson. What is intellectual property? (n. d.) Retrieved from http://www.wipo.int/about-ip/en/

Editor's Notes

  1. http://oregonstate.edu/instruction/phl302/philosophers/locke.html (image)
  2. https://www.google.com/search?q=coca+cola+logo&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:off
  3. http://www.wipo.int/about-ip/en/ (image)
  4. http://www.wipo.int/about-ip/en/ (image)
  5. http://www.wipo.int/about-ip/en/ (image)
  6. http://www.fbi.gov/about-us/investigate/white_collar/ipr/ipr