Operating and Managing Online Display Advertising

1. The Traffic Business Four Slides: The Traffic Operation Nov 2008

2. The Traffic Business - Contents 2. Produce online advertisements on Publisher Site 3. Report for Business Intelligence 1. Traffic and Manage Media Campaigns

3. 1. Traffic and Manage Campaigns Set Goals: Set quantities, time frame and delivery parameters Acknowledge Booking form: Transfer media order into online placement Access Dart: Create and Select Advertiser in DFP Create a target: Prepare the campaign to arrive at a page and/or user Upload Creative: get the properties and technology correct for the advert Assign advertisement: tally placement with right creative and user target Monitor Campaign: Control dashboard to highlight pertinent information Optimise Delivery: Improve page target, user target and/or delivery rates 25% 25% 4% 20% 15% 5% 1% 5% 100% Effort!

4. 2. Produce Online Advertisements on Site Advertisement published to site Advertisements Assigned Create tags to site structure settings

5. 3. Report for Business Intelligence Login for Client convenience full reporting at the clients leisure Trend analysis – graphically appealing including screenshots and charts Good for campaign live and url accuracy and function Data heavy analytics and monitoring to ensure delivery and for agency client Achieving rebooking Delivery rate, traffic spikes, click through rate drop off/pick up, presentation screenshots, url live Category target, creative delivery comparisons, geo target and frequency All the above parameters if permitted select date range and parameters for desired output