SlideShare a Scribd company logo
1 of 6
Ad Agency Request For Information
Purpose

Use this tool to help you design a Request for Information (RFI) for Ad Agency Selection.




Title Page



                         [Insert Company Name or Logo]



                       Ad Agency Request for Information


                                       [Insert Date]
1.   Request For Information (AGENCY XYZ Name)

Based on AGENCY XYZ’s accomplishments in our industry to date, we have identified
your agency as a potential agency partner, and would like to invite your consideration in
our RFP process. Of those agencies that respond to this Request For Information, three
agencies will be asked to submit a proposal for comprehensive agency services to
demonstrate their qualifications for a three-year engagement. Additional detail on the
program objectives, competitive landscape and industry, go-to-market strategy will be
provided to all three finalists. The annual budget for agency services that will be provided
by the new agency of record is estimated at: $______ annually.


IMPORTANT NOTE: All costs related to the submission of this RFI and the subsequent
RFP must be assumed by the submitting agency. No expenses will be reimbursed.




2. Deadline

Required information is due at TIME on the XX day of MONTH, YYYY.




3. Questions Regarding RFI

All inquiries concerning this RFI should be submitted to EMAIL ADDRESS using the
subject line, “RFI INQUIRY.”


The deadline for submitting questions concerning the RFI is TIME on the XX day of
MONTH, YYYY.



4. Action Required

Please return the following information via e-mail to CONTACT EMAIL ADDRESS using the
subject line, “AGENCY RFI.”
Please compete the form below
Name of Firm

Address

Point of Contact (Name & Title)

Point of Contact (Phone & Email)

Website URL

Date



  Is location of agency an issue? Yes/No

State your intentions below:

          •   Intention #1

          •   Intention #2

          •   Intention #3

 List of clients (name only) that your agency has served in YOUR INDUSTRY/
 VERTICAL MARKETS:

          •   Client #1

          •   Client #2

          •   Client #3

          •   Client #4

          •   Client #5

  Are you aware of any conflicts of interest? (ex. Are you working with any of
  our competitors?). Yes/No
If you are working with any of our competitors, please list below:

     •   Competitor #1

     •   Competitor #2

Please provide three one- paragraph success stories (not more than 150
words each) that highlight how you have helped clients achieve the following
objectives:

     •   List Objective #1

     •   List Objective #2

     •   List Objective #3

  Success Story #1:




  Success Story #2:




  Success Story #3:




  Please provide a 100- word explanation of why your agency is a good fit
  for our company:
Please provide a short biography for each member of the proposed
         account team:

           •   Biography #1:




           •   Biography #2:




           •   Biography #3:




           •   Biography #4:




           •   Biography #5:




All agencies that wish to be considered for the RFP process must return this complete
information no later than TIME, DATE. The three finalists will be notified by email of their
selection no later than DATE, and will have four weeks to prepare a proposal, which will be
presented in person at our headquarters in CITY, STATE.




(Date)


Agency Executive
Agency Name
Address
City, State ZIP
Ad Agency RFI Template

More Related Content

What's hot

Konigsbrau ag case a & b
Konigsbrau ag  case a & bKonigsbrau ag  case a & b
Konigsbrau ag case a & b
Rajendra Inani
 
Project Proposal Template PowerPoint Presentation Slides
Project Proposal Template PowerPoint Presentation SlidesProject Proposal Template PowerPoint Presentation Slides
Project Proposal Template PowerPoint Presentation Slides
SlideTeam
 

What's hot (20)

BABOK Study Group - meeting 3
BABOK Study Group - meeting 3BABOK Study Group - meeting 3
BABOK Study Group - meeting 3
 
Ge
GeGe
Ge
 
Public Relations Agency RFP
Public Relations Agency RFPPublic Relations Agency RFP
Public Relations Agency RFP
 
The Agile BA (Business Analyst)
The Agile BA (Business Analyst)The Agile BA (Business Analyst)
The Agile BA (Business Analyst)
 
Hrm citibank
Hrm  citibankHrm  citibank
Hrm citibank
 
The BA role in Agile Development
The BA role in Agile Development The BA role in Agile Development
The BA role in Agile Development
 
Proposal bull hotel website design & development
Proposal bull hotel website design & developmentProposal bull hotel website design & development
Proposal bull hotel website design & development
 
Investment banking project on Bank of America -Merrill Lynch
Investment banking project on Bank of America -Merrill LynchInvestment banking project on Bank of America -Merrill Lynch
Investment banking project on Bank of America -Merrill Lynch
 
Monthly Project Status Report With Automatic Update
Monthly Project Status Report With Automatic UpdateMonthly Project Status Report With Automatic Update
Monthly Project Status Report With Automatic Update
 
How to Think Like an Insurtech - Design Thinking & Insurance at Insurance Ope...
How to Think Like an Insurtech - Design Thinking & Insurance at Insurance Ope...How to Think Like an Insurtech - Design Thinking & Insurance at Insurance Ope...
How to Think Like an Insurtech - Design Thinking & Insurance at Insurance Ope...
 
CASE STUDY ANALYSIS ON PROGRESSIVE
CASE STUDY ANALYSIS ON PROGRESSIVECASE STUDY ANALYSIS ON PROGRESSIVE
CASE STUDY ANALYSIS ON PROGRESSIVE
 
Microsoft : Competing On Talent (A)
Microsoft : Competing On Talent (A)Microsoft : Competing On Talent (A)
Microsoft : Competing On Talent (A)
 
eHarmony Strategic Marketing Case Study
eHarmony Strategic Marketing Case StudyeHarmony Strategic Marketing Case Study
eHarmony Strategic Marketing Case Study
 
Leadership bob iger presentation
Leadership bob iger presentationLeadership bob iger presentation
Leadership bob iger presentation
 
Konigsbrau ag case a & b
Konigsbrau ag  case a & bKonigsbrau ag  case a & b
Konigsbrau ag case a & b
 
Project Proposal Template PowerPoint Presentation Slides
Project Proposal Template PowerPoint Presentation SlidesProject Proposal Template PowerPoint Presentation Slides
Project Proposal Template PowerPoint Presentation Slides
 
Project Management Powerpoint Presentation Slides
Project Management Powerpoint Presentation SlidesProject Management Powerpoint Presentation Slides
Project Management Powerpoint Presentation Slides
 
Executive Status Report Template
Executive Status Report TemplateExecutive Status Report Template
Executive Status Report Template
 
Stanford VC Unlocked 2023 - Top 8 Mistakes First-Time Fund Managers Make by E...
Stanford VC Unlocked 2023 - Top 8 Mistakes First-Time Fund Managers Make by E...Stanford VC Unlocked 2023 - Top 8 Mistakes First-Time Fund Managers Make by E...
Stanford VC Unlocked 2023 - Top 8 Mistakes First-Time Fund Managers Make by E...
 
Customer Lifecycle PowerPoint Presentation Slides
Customer Lifecycle PowerPoint Presentation SlidesCustomer Lifecycle PowerPoint Presentation Slides
Customer Lifecycle PowerPoint Presentation Slides
 

Viewers also liked

Sample Request for Information (RFI) Document
Sample Request for Information (RFI) DocumentSample Request for Information (RFI) Document
Sample Request for Information (RFI) Document
Victor Hernandez
 
Pad p pt for 7th december 2014
Pad p pt for 7th december 2014Pad p pt for 7th december 2014
Pad p pt for 7th december 2014
Lifecare Centre
 
Demand Metric - Sales Enablement Virtual Summit Agenda
Demand Metric - Sales Enablement Virtual Summit AgendaDemand Metric - Sales Enablement Virtual Summit Agenda
Demand Metric - Sales Enablement Virtual Summit Agenda
Demand Metric
 

Viewers also liked (15)

Sample Request for Information (RFI) Document
Sample Request for Information (RFI) DocumentSample Request for Information (RFI) Document
Sample Request for Information (RFI) Document
 
Put the RFP Down
Put the RFP DownPut the RFP Down
Put the RFP Down
 
Creating Ad Agency Case Studies
Creating Ad Agency Case StudiesCreating Ad Agency Case Studies
Creating Ad Agency Case Studies
 
Terms of Use Policy Template
Terms of Use Policy TemplateTerms of Use Policy Template
Terms of Use Policy Template
 
Privacy Policy Template
Privacy Policy TemplatePrivacy Policy Template
Privacy Policy Template
 
Customer Satisfaction Survey
Customer Satisfaction SurveyCustomer Satisfaction Survey
Customer Satisfaction Survey
 
Demand Generation Maturity Model
Demand Generation Maturity ModelDemand Generation Maturity Model
Demand Generation Maturity Model
 
Shopper Marketing Maturity Model
Shopper Marketing Maturity ModelShopper Marketing Maturity Model
Shopper Marketing Maturity Model
 
Agile Marketing How-To Guide
Agile Marketing How-To GuideAgile Marketing How-To Guide
Agile Marketing How-To Guide
 
Pad p pt for 7th december 2014
Pad p pt for 7th december 2014Pad p pt for 7th december 2014
Pad p pt for 7th december 2014
 
Monte Sanitary Pad with Negative Ion, Nano Silver & Far Infrared Ray
Monte Sanitary Pad with Negative Ion, Nano Silver & Far Infrared RayMonte Sanitary Pad with Negative Ion, Nano Silver & Far Infrared Ray
Monte Sanitary Pad with Negative Ion, Nano Silver & Far Infrared Ray
 
Blog Policy Template
Blog Policy TemplateBlog Policy Template
Blog Policy Template
 
Ad Agency Agreement
Ad Agency AgreementAd Agency Agreement
Ad Agency Agreement
 
Demand Metric - Sales Enablement Virtual Summit Agenda
Demand Metric - Sales Enablement Virtual Summit AgendaDemand Metric - Sales Enablement Virtual Summit Agenda
Demand Metric - Sales Enablement Virtual Summit Agenda
 
Pinterest Implementation Checklist
Pinterest Implementation ChecklistPinterest Implementation Checklist
Pinterest Implementation Checklist
 

Similar to Ad Agency RFI Template

Request for ProposalMGMT 393 Group Case ProjectA. INTRODUCTIO.docx
Request for ProposalMGMT 393  Group Case ProjectA.  INTRODUCTIO.docxRequest for ProposalMGMT 393  Group Case ProjectA.  INTRODUCTIO.docx
Request for ProposalMGMT 393 Group Case ProjectA. INTRODUCTIO.docx
sodhi3
 
Moderator’s Approval PC’s Approval .docx
Moderator’s Approval   PC’s Approval   .docxModerator’s Approval   PC’s Approval   .docx
Moderator’s Approval PC’s Approval .docx
adkinspaige22
 
Introduction How to Use This TemplateA Request for Propos.docx
Introduction How to Use This TemplateA Request for Propos.docxIntroduction How to Use This TemplateA Request for Propos.docx
Introduction How to Use This TemplateA Request for Propos.docx
normanibarber20063
 
How to use CompeteFor - Anne Thompson
How to use CompeteFor - Anne ThompsonHow to use CompeteFor - Anne Thompson
How to use CompeteFor - Anne Thompson
NWDA
 
EIS Email Campaign
EIS Email CampaignEIS Email Campaign
EIS Email Campaign
Steve Junge
 
Product Marketing Metrics Proposal PowerPoint Presentation Slides
Product Marketing Metrics Proposal PowerPoint Presentation SlidesProduct Marketing Metrics Proposal PowerPoint Presentation Slides
Product Marketing Metrics Proposal PowerPoint Presentation Slides
SlideTeam
 

Similar to Ad Agency RFI Template (20)

Ad Agency Request For Information
Ad Agency Request For InformationAd Agency Request For Information
Ad Agency Request For Information
 
Partnership Application Form
Partnership Application FormPartnership Application Form
Partnership Application Form
 
Doorway portal-project-sf-fields
Doorway portal-project-sf-fieldsDoorway portal-project-sf-fields
Doorway portal-project-sf-fields
 
Request for ProposalMGMT 393 Group Case ProjectA. INTRODUCTIO.docx
Request for ProposalMGMT 393  Group Case ProjectA.  INTRODUCTIO.docxRequest for ProposalMGMT 393  Group Case ProjectA.  INTRODUCTIO.docx
Request for ProposalMGMT 393 Group Case ProjectA. INTRODUCTIO.docx
 
Moderator’s Approval PC’s Approval .docx
Moderator’s Approval   PC’s Approval   .docxModerator’s Approval   PC’s Approval   .docx
Moderator’s Approval PC’s Approval .docx
 
Introduction How to Use This TemplateA Request for Propos.docx
Introduction How to Use This TemplateA Request for Propos.docxIntroduction How to Use This TemplateA Request for Propos.docx
Introduction How to Use This TemplateA Request for Propos.docx
 
Past performance everything
Past performance everythingPast performance everything
Past performance everything
 
application_form_copy.docx
application_form_copy.docxapplication_form_copy.docx
application_form_copy.docx
 
GEA Leads
GEA LeadsGEA Leads
GEA Leads
 
Incorporation of Company-SPICe form
Incorporation of Company-SPICe formIncorporation of Company-SPICe form
Incorporation of Company-SPICe form
 
Bid & Protest: What to do before you run to your lawyer?
Bid & Protest: What to do before you run to your lawyer?Bid & Protest: What to do before you run to your lawyer?
Bid & Protest: What to do before you run to your lawyer?
 
How to use CompeteFor - Anne Thompson
How to use CompeteFor - Anne ThompsonHow to use CompeteFor - Anne Thompson
How to use CompeteFor - Anne Thompson
 
BBB Market Monitor: September 2023
BBB Market Monitor: September 2023BBB Market Monitor: September 2023
BBB Market Monitor: September 2023
 
15 Steps to Providing Quotes Utilizing Federal Business Opportunities Website
15 Steps to Providing Quotes Utilizing Federal Business Opportunities Website15 Steps to Providing Quotes Utilizing Federal Business Opportunities Website
15 Steps to Providing Quotes Utilizing Federal Business Opportunities Website
 
EIS Email Campaign
EIS Email CampaignEIS Email Campaign
EIS Email Campaign
 
Everything You Need To Know About Writing The Winning Bid Proposal
 Everything You Need To Know About Writing The Winning Bid Proposal Everything You Need To Know About Writing The Winning Bid Proposal
Everything You Need To Know About Writing The Winning Bid Proposal
 
Product Marketing Metrics Proposal PowerPoint Presentation Slides
Product Marketing Metrics Proposal PowerPoint Presentation SlidesProduct Marketing Metrics Proposal PowerPoint Presentation Slides
Product Marketing Metrics Proposal PowerPoint Presentation Slides
 
Product Marketing Proposal PowerPoint Presentation Slides
Product Marketing Proposal PowerPoint Presentation SlidesProduct Marketing Proposal PowerPoint Presentation Slides
Product Marketing Proposal PowerPoint Presentation Slides
 
Cover Letter, Quotations, Tender & E-Tender
Cover Letter, Quotations, Tender & E-TenderCover Letter, Quotations, Tender & E-Tender
Cover Letter, Quotations, Tender & E-Tender
 
Event Announcer Proposal PowerPoint Presentation Slides
Event Announcer Proposal PowerPoint Presentation SlidesEvent Announcer Proposal PowerPoint Presentation Slides
Event Announcer Proposal PowerPoint Presentation Slides
 

More from Demand Metric

SEO Technology Overview
SEO Technology OverviewSEO Technology Overview
SEO Technology Overview
Demand Metric
 
Entering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To GuideEntering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To Guide
Demand Metric
 
Driving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To GuideDriving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To Guide
Demand Metric
 
Calculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To GuideCalculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To Guide
Demand Metric
 
Marketing Resource Management How-To Guide
Marketing Resource Management How-To GuideMarketing Resource Management How-To Guide
Marketing Resource Management How-To Guide
Demand Metric
 

More from Demand Metric (20)

The Impact of COVID-19 in B2B Marketing
The Impact of COVID-19 in B2B MarketingThe Impact of COVID-19 in B2B Marketing
The Impact of COVID-19 in B2B Marketing
 
Infographic Return Path Email Engagement
Infographic Return Path Email EngagementInfographic Return Path Email Engagement
Infographic Return Path Email Engagement
 
Infographic Vidyard Video Marketing 2018
Infographic Vidyard Video Marketing 2018Infographic Vidyard Video Marketing 2018
Infographic Vidyard Video Marketing 2018
 
Digital Marketing Best Practices Guide
Digital Marketing Best Practices GuideDigital Marketing Best Practices Guide
Digital Marketing Best Practices Guide
 
Content Marketing Solution Study
Content Marketing Solution StudyContent Marketing Solution Study
Content Marketing Solution Study
 
SEO Technology Overview
SEO Technology OverviewSEO Technology Overview
SEO Technology Overview
 
State of Video Marketing 2017
State of Video Marketing 2017State of Video Marketing 2017
State of Video Marketing 2017
 
Sales Enablement Maturity Model
Sales Enablement Maturity ModelSales Enablement Maturity Model
Sales Enablement Maturity Model
 
Public Relations Maturity Model
Public Relations Maturity ModelPublic Relations Maturity Model
Public Relations Maturity Model
 
Email Marketing Maturity Model
Email Marketing Maturity ModelEmail Marketing Maturity Model
Email Marketing Maturity Model
 
Customer Engagement Maturity Model
Customer Engagement Maturity ModelCustomer Engagement Maturity Model
Customer Engagement Maturity Model
 
Formalizing the Sales Support Function How-To Guide
Formalizing the Sales Support Function How-To GuideFormalizing the Sales Support Function How-To Guide
Formalizing the Sales Support Function How-To Guide
 
How to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To GuideHow to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To Guide
 
Getting Started with Agile Marketing How-To Guide
Getting Started with Agile Marketing How-To GuideGetting Started with Agile Marketing How-To Guide
Getting Started with Agile Marketing How-To Guide
 
Entering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To GuideEntering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To Guide
 
Driving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To GuideDriving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To Guide
 
Calculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To GuideCalculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To Guide
 
Lead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To GuideLead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To Guide
 
Social CRM Best Practices How-To Guide
Social CRM Best Practices How-To GuideSocial CRM Best Practices How-To Guide
Social CRM Best Practices How-To Guide
 
Marketing Resource Management How-To Guide
Marketing Resource Management How-To GuideMarketing Resource Management How-To Guide
Marketing Resource Management How-To Guide
 

Recently uploaded (6)

2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing Yoga2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing Yoga
 
March 2023 Recommendations for newsletter
March 2023 Recommendations for newsletterMarch 2023 Recommendations for newsletter
March 2023 Recommendations for newsletter
 
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochureHONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
 
Social Learning Theory presentation.pptx
Social Learning Theory presentation.pptxSocial Learning Theory presentation.pptx
Social Learning Theory presentation.pptx
 
February 2024 Recommendations for newsletter
February 2024 Recommendations for newsletterFebruary 2024 Recommendations for newsletter
February 2024 Recommendations for newsletter
 
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochureHONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
 

Ad Agency RFI Template

  • 1. Ad Agency Request For Information Purpose Use this tool to help you design a Request for Information (RFI) for Ad Agency Selection. Title Page [Insert Company Name or Logo] Ad Agency Request for Information [Insert Date]
  • 2. 1. Request For Information (AGENCY XYZ Name) Based on AGENCY XYZ’s accomplishments in our industry to date, we have identified your agency as a potential agency partner, and would like to invite your consideration in our RFP process. Of those agencies that respond to this Request For Information, three agencies will be asked to submit a proposal for comprehensive agency services to demonstrate their qualifications for a three-year engagement. Additional detail on the program objectives, competitive landscape and industry, go-to-market strategy will be provided to all three finalists. The annual budget for agency services that will be provided by the new agency of record is estimated at: $______ annually. IMPORTANT NOTE: All costs related to the submission of this RFI and the subsequent RFP must be assumed by the submitting agency. No expenses will be reimbursed. 2. Deadline Required information is due at TIME on the XX day of MONTH, YYYY. 3. Questions Regarding RFI All inquiries concerning this RFI should be submitted to EMAIL ADDRESS using the subject line, “RFI INQUIRY.” The deadline for submitting questions concerning the RFI is TIME on the XX day of MONTH, YYYY. 4. Action Required Please return the following information via e-mail to CONTACT EMAIL ADDRESS using the subject line, “AGENCY RFI.”
  • 3. Please compete the form below Name of Firm Address Point of Contact (Name & Title) Point of Contact (Phone & Email) Website URL Date Is location of agency an issue? Yes/No State your intentions below: • Intention #1 • Intention #2 • Intention #3 List of clients (name only) that your agency has served in YOUR INDUSTRY/ VERTICAL MARKETS: • Client #1 • Client #2 • Client #3 • Client #4 • Client #5 Are you aware of any conflicts of interest? (ex. Are you working with any of our competitors?). Yes/No
  • 4. If you are working with any of our competitors, please list below: • Competitor #1 • Competitor #2 Please provide three one- paragraph success stories (not more than 150 words each) that highlight how you have helped clients achieve the following objectives: • List Objective #1 • List Objective #2 • List Objective #3 Success Story #1: Success Story #2: Success Story #3: Please provide a 100- word explanation of why your agency is a good fit for our company:
  • 5. Please provide a short biography for each member of the proposed account team: • Biography #1: • Biography #2: • Biography #3: • Biography #4: • Biography #5: All agencies that wish to be considered for the RFP process must return this complete information no later than TIME, DATE. The three finalists will be notified by email of their selection no later than DATE, and will have four weeks to prepare a proposal, which will be presented in person at our headquarters in CITY, STATE. (Date) Agency Executive Agency Name Address City, State ZIP