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Creating Ad Agency Case Studies

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Mike Corak
Mike Corak

The document discusses the importance of creating case studies and provides tips for developing an effective case study communications plan. It recommends identifying target audiences and their needs, developing case studies that highlight clients and results, gaining client permission, and distributing case studies through email, partnerships, awards, and other channels to promote clients and the agency. Common obstacles like client approval and time constraints are addressed, along with components to include in case studies like the client's situation, goals, and results.

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Creating Case Studies Mike Corak, Director of Interactive Services, Strategy Mighty Interactive, a Division of Off Madison Ave March 1, 2010
Mike Corak… Director of Interactive, Strategy Off Madison Ave www.linkedin.com/in/mikecorak @mikecorak … is not a case study expert
Then Mike, Why Are You Here? ,[object Object],[object Object],[object Object],[object Object],www.offmadisonave.com
WHY CASE STUDIES ARE IMPORTANT IN THE SALES PROCESS ,[object Object]
Influence in the Purchase Funnel
Remember, We Sell Magic…
…and There’s a Lot of Us Talking
Why Should I Trust You? Photo Credit: ehow Photo Credit: ehow Photo Credit: plus.maths.org
Who Can I Trust? ,[object Object],[object Object],2010 Edelman Trust Barometer
Trust Through Transparency 2010 Edelman Trust Barometer
LET’S BUILD A CASE STUDY COMMUNICATIONS PLAN! ,[object Object]
Who Are Your Target Audiences? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Do They Want From You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Can You Fulfill Those Needs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Off Madison Ave’s Template ,[object Object],[object Object],[object Object],[object Object]
Case Study Components ,[object Object],[object Object],[object Object],[object Object]
SEO.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partner Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Your Differentiator? ,[object Object]
HOW TO OPERATIONALLY CREATE CASE STUDIES ,[object Object]
Common Obstacles ,[object Object],[object Object],[object Object],[object Object]
Gaining Client Permission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pragmatic Marketing – Case Studies
Internal Obstacles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RELEASE THE HOUNDS! ,[object Object]
Email Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partnerships
Reuse for Awards
Distribution Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Creating Ad Agency Case Studies

Editor's Notes

  1. 10:05
  2. Backs up our mission – We’re all about results - we’ll get to that
  3. Case studies can build awareness as well as
  4. It’s easy to talk the talk, but it’s difficult for clients to know who can actually walk the walk
  5. Why we rarely enter contests that reward without results
  6. How do you build trust? Being transparent Consult our clients on being transparent, yet we don’t hold ourselves to that! (at OMA, we list our clients and talk about the work we’re doing for them) - Case studies are extremely transparent, showing the quality of your work and give you something talk about