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1. Pinterest
Implementation
Checklist
Description of Tasks Owner Due Date Status
Request
an
Invite
Request an invite from a friend with a Pinterest account or directly from Pinterest (Pinterest is currently by invitation only). Sally 23-Mar-12 On Hold
Decide
on
Board
Names
Brainstorm at least five creative yet specific board names. Bob 30-Mar-12 On Track
Research customer interests to ensure some boards are about things your customers enjoy. Jessica 16-Mar-12 Overdue
Change Pinterest automatically recommended board names to your own board names to communicate the persona of your company. Jordan 06-Apr-12 On Track
Ensure that all board names and planned content are consistent with your branding messages. Bob 30-Mar-12 On Track
Activate
Your
Pinterest
Account
Register your Pinterest account using email or your business Twitter username (do not use the Facebook option as Pinterest only allows
integration with Personal Facebook pages). On Track
Customize your Pinterest profile. Completed

2. Make sure the "Visibility" setting allows your profile to be visible for indexing and searching by search engines. Overdue
Account
Information
and
Board
Creation
Optimize the copy in your "About" section and page name for SEO. On Track
Include website URL and location in your account information. Completed
Create a minimum of five boards, using the name you identified previously (create as many boards as you like, but start with at least five). Overdue
Pin
Images
to
Boards
Identify images for pinning to your boards. On Track
Consider the order in which you will pin images to your boards: the last image pinned becomes the large image at the top of the board. Completed
Pin at least five images to each of your boards. Overdue
Ensure that you have the rights to each image you pin to one of your boards. At Risk
Promote
Your
Presence
on
Pinterest

3. Invite customers, partners, employees and others to follow you on Pinterest via the email option. Note: you can only connect Pinterest to a
personal Facebook account, so it is recommended that you use the email option, even though a Facebook invitation option is available. On Track
Publicize your Pinterest presence on all the social media channels you use. Completed
Follow any clients you have that are using Pinterest. Overdue
Add "Pin it" or "Follow me" buttons to your website - images available from the Pinterest website. At Risk
Develop
Your
Pinning
Schedule
To get the most out of Pinterest, plan on pinning several times a day. Begin by pinning once a day, but gradually work up to pinning two to
three times daily. Identify enough images to let you do this. Note: do not pin many images at once, as this is the equivalent of "spamming" - On Track
limit pins to four to five at a time.
Use the Social Media Posting Calendar to help you organize and schedule your pinning activity. Completed
Comment on and "Like" other users' pins to get maximum visibility in the Pinterest news feed. Overdue
Monitor
Popular
Pins
Periodically check the "Popular" page on Pinterest to determine what types of pins are getting the most comments, likes and repins. On Track

4. Use data about Popular pins to help you plan what to pin or repin on your boards. Completed
Measure
Your
Results
Monitor the amount of traffic Pinterest is sending to your website. On Track
Make note of the type of pins that are getting the most "Likes", comments and repins. Be sure that you pin more of what is working well. On Track