Vel'Afrika is a company that started in 2015 with a vision to provide small local producers access to global markets. They currently have four employees and offer limited products. Their challenges include financial issues, customer service problems like delivery updates and website speed/loading, and frequent downtime of their website. To address these, they plan to focus on improving their infrastructure, delivery options through a shipping partner, and product variety. A proposed solution is to implement a commercial or custom-built system to solve the website issues, integrate international payment options, and automate seller onboarding. The project will go through requirements gathering, create a future process map, and use a prioritized approach to implement the suggested solutions.

1. Vel’Afrika
Business Proposal

2. Overview
 Vel 'Afrika started operations in 2015 and their vision is to provide small scale, local
producers access to the global market
 They have an ambitious mission and growth plans for the next 3 years
● Increase the variety of products on offer
● Attract sellers from other countries in Africa
● Grow their customer base internationally
 They currently have a team of four people - two directors, a tech lead and customer
representative.

3. Current Challenges(Pain Point)
Financial Issues- Decline in margin
Customer service issues
 Customers often not knowing when to collect their parcels.
 Customers only being able to buy one product at a time.
 The website being too slow and using too much data.
 The website not loading on some customer phones
Tech Issues – Frequent down time (company website)

4. Improvement Area
 Fine tune Processes
 Create an incredible Team
 Increase Pricing
 Optimise Vendor Relationship
 Prioritise Higher End Products

5. Area to Focus on
In other for Vel’s Afrika to achieve their ambitious missions and goals ,the below 3 areas should be
focused on as a matter of urgency
 Infrastructure(Website)-Test for performance, reliability and scalability
 Delivery of products-Integrate with a shipping partner to deliver goods internationally
 Product line-Increasing the number of products supported

6. Proposal
 Set Up a meeting with stakeholders to gather requirements- requirements gathering via
• Workshops
• Interviews
• Shadowing
 Create To – Be Business process map
 Submit proposal for Project sign off by business stakeholders(Business case, SWOT Analysis,
project plan, methodology etc.)
 Set up a project team and define roles and responsibilities
 Using Moscow to prioritise requirements

7. Suggested Solution
1. Commercial Off the Shelf(COTS) solution or Bespoke system to solve website issue
2. Provision of concise delivery options(New shipment methods e.g. Partnering with reputable
delivery /shipping company
3. Automation of onboarding of Sellers
4. Integrating new payments methods(PayPal, international payment gateways)

8. Assumptions
Resources- End users will be available to test
during the time they agree to
Budget – Project costs will stay the same as
initially budgeted costs
Finances – Funding to complete the project will be
provided
Scope – The project scope will not change once the
stakeholders sign off on the scope statement

9. Project Process
I am proposing an 8–phase approach to implement the project

10. Q & A

11. Thank You 