The first social network for B2B products Actualog is an innovative cloud-based social Product Information Management platform that brings together the expertise and knowledge of the manufacturers and most competent customers from around the world. Actualog helps companies to share information about products, materials and technologies focusing on complex technical products using the ideas of social interaction.

1. Actualog is the first B2B Social
Product Information Management
platform
UNIFIED PRODUCT CATALOGS IN THE CLOUD
• Data Quality
• Product Information
Management
• Catalog Management
• Business Data Integration

2. WHAT IS ACTUALOG?
Actualog is an innovative cloud-based social Product
Information Management platform that brings together the
expertise and knowledge of the manufacturers and most
competent customers around the world.
Actualog helps companies to share information about
products, materials and technologies focusing on complex
technical products using the ideas of social interaction.
Our mission is to allow business worldwide regardless
their size benefit from the best practices in product
information management.

3. ACTUALOG PROVIDES SERVICES FOR SALES AND MARKETING AND PROCUREMENT
ORGANIZATIONS.
Sell-
side
Print
catalogues
eCatalogues
Product
Documentation
Product 360
Buy-
side
Supplier
integration
Parametric
procurement
Master Data
Management for
Product, Data
Quality
Procurement catalog
management

4. ACTUALOG FOR CLIENTS
Manufacturers and distributors
1. Use new sales channel to establish effective
relationships with your customers and partners.
2. Increase sales opportunities by supplying the customer
with uniform high quality product information.
3. Promote your company brand in the international
market with the Actualog Expert Community.
4. Reduce cataloging costs by creating online catalogs in
35 languages using professional terminology.
5. Provide relevant information about your products to
customers and distributors, taking advantage of the
product profile 360 °
6. Distribute documents like user manuals, instructions,
advertising materials, communicate with your clients and
keep them informed about product updates.
Procuring organizations
1. Search for products and compare them to find the best products
using characteristics and parameters;
2. Preparing tender documentation or RFQ and use the list of
product characteristics from Actualog;
3. Search for innovative products; communicate with innovators at
early stages;
4. Create and share your procurement program with potential
suppliers;
5. Reduce Product Information Management costs by using product
information created by experts;
6. Invite your suppliers to pace information about their products in
Actualog and get the complete and unified product description;
7. Standardize communications with your suppliers, reduce errors,
improve communication time and streamline processes.

5. ACTUALOG ENSURES PROCUREMENT BEST PRACTICES
Suppliers provide product information using pre-defined product
description format and catalog structure;
Buyers use catalog to identify items and they can use product
characteristics to find an item and possible alternatives;
Product catalog is organized using a unified classification
approach and product characteristics.

6. PRODUCT DATA INFORMATION MANAGEMENT
CHALLENGES
Companies are faced with a unique challenge of aggregating content from thousands
of suppliers using disparate formats and processes into one user-friendly catalogue.
Then the challenge of providing customers with rich product information that is current
is next.
Since each customer uses the content to drive their own procurement initiatives,
accuracy is mission-critical.
To be effective in marketing, selling, manufacturing, distributing, and sourcing
products requires more consistent and higher quality product information.

7. GARTNER HIGHLIGHTS THREE TRENDS THAT WILL
SHAPE THE MASTER DATA MANAGEMENT MARKET
Growing Demand for Multidomain MDM Software
By 2014, 66 percent of Fortune 1000 organizations will have deployed two or more MDM
solutions to support their enterprise MDM strategies.
Rising Adoption of MDM in the Cloud
By 2015, 10 percent of packaged MDM implementations will be delivered as SaaS in the
public cloud.
Increasing Links Between MDM and Social Networks
By 2015, 15 percent of organizations will have added social media data about their customers
to the customer master data attributes they manage in their MDM systems.
“MDM has become a critical discipline required for dealing with the challenges of social
data, ‘big data’ and data in the cloud.”
Colleen Graham, research director at Gartner

8. EXISTING PRODUCT INFORMATION MANAGEMENT
SOLUTIONS COULD NOT HELP
 Costs millions
 Takes years to implement
 High risk of project failure
 Total cost of ownership is extremely high
Lack of product expertise and metadata for
new, complex products

9. ACTUALOG PRODUCT INFORMATION
MANAGEMENT PLATFORM SUPPORTS
COST SAVINGS CHALLENGES
Purchasing
Harmonization
Sustainable
Costs
Savings
Global
Sourcing
Using Product Information Management (PIM) companies achieve
the following results in average*:
Cutting costs in the logistics system: 15%
Reducing the cost of purchased items: 5-20%
Decrease in stocks and illiquid: 20-40%
Service improvement (increase in the proportion of
timely deliveries): 20%
* according Gartner research
Category
Sourcing
Strategy
Supplier
Relationship
Management
Purchasing
Optimization
Challenges

10. Legal Entities
Companies’ Procurement Catalogues
Business, Regional or
Product Purchasing Groups
Global Procurement Catalogues
Procurement
centralization
Product
comparison
Global Product
Information
Management
Data quality
improvement
Master Data
Management
Integration to
company
infrastructure
Procurement
program for
Suppliers
Qualified basis
for purchasing
decisions
Cloud / Web / Crowdsourcing
WELL-DESIGNED SOURCING INITIATIVES CAN GENERATE SUBSTANTIAL
SAVINGS — UP TO 15 TO 20 % OF A COMPANY’S PURCHASING COSTS*
Suppliers
(Producers, Distributors,
Service Providers)
Product catalogues and product
information from suppliers
* Source: The Boston Consulting Group

11. PRODUCT INFORMATION MANAGEMENT DRIVES
PROCUREMENT SAVINGS
1. Use complete and accurate product information to make decisions
for consolidating spend and procurement centralization
2. Search for products offered by various suppliers, compare and find
the best products
3. Use product information created by suppliers, prepare tender
documentation with predefined product specifications and
characteristics, and save operation costs
4. Share procurement program with potential suppliers and choose the
best offer
5. Standardize communications with your suppliers, reduce errors,
improve communication time and streamline processes

12. Theentireproductlifecycleis
supported
fromitsconception,throughR&D,designandmanufacture,
toserviceanddisposal

13. Procuring
organization
Sales and Marketing
department
Technical experts,
Engineers
35 Languages
40 Industry
Communities
Library of
Attributes
Facet Trees
Units of
measurement
Categories
Products
Product Profile 360°
Documents Images Discussions
ExpertsCompanies
Sales and
Marketing
Catalogs
Procurement
Catalogs
Exhibition
Catalogs
Support
Actualog Social Product Information Management Platform

14. Actualog is designed
for organizations
working on the
global market.
Our platform allows
to manage company
profile, categories,
attributes and
product information
at 35 languages.

15. Actualog has three
classifications levels:
- industry communities, for
example medicine, oil and gas,
energy etc.;
- facet classifiers - thousands
of tags are organized into
facet classifiers for communities;
- categories - class of products
that can be described by a
unique set of attributes.

16. Communities allow professionals to
work in the environment designed
for particular industry:
- display categories, products,
companies and experts strictly
related professional community
- use industry-specific facet
classifiers to describe and
search products
There are 40 industry communities

17. Users, companies, categories and
products cold be classified by one
or many communities facet
Classifiers.
Classification tag could be
assigned to an object from the list
or from the tree view.

18. Actualog Social PIM
ensures product data
quality using product
category templates.
Category is a product
template.
Categories and
attributes are key
product metadata.

19. Classifier is created by the
expert community. Experts
create and enrich categories,
define their attributes, add
documents, and other data.
Category itself is a micro-
community of experts. We invite
manufacturers, experienced
customers, scientists and other
competent users to join the
community and became our
experts.

20. Actualog allows to manage
media assets, such as images,
documents and video.
We support two types of media
assets:
- multi-lingual (documents, video
with voice)
- non-language media assets
where language is not
specified – images, video
without voice
Media assets could be used in
company profile, category,
product, and catalog.

21. Actualog Social PIM
supports collaboration of
experts and other users.
Social Network features
include:
• Activity Stream,
• Expert Ratings,
• Voting,
• Discussions,
• Comments,
• Messages,
• Notifications,
• Following and Favorites

22. Users can exchange messages
inside the platform. Experts
and business partners can
share ideas and request
information.
Messages could be a private
alternative to comments.

23. Category template is a list of
attributes grouped and sorted
according their meaning and
importance.
Each category has a unique list
of attributes.
Attributes could be linked from
the library of attributes or
created for the particular
category.
Companies who supply complex
products with lots of attributes
and characteristics, and
procuring organizations with
hundreds of thousands of items
of supply detailed technical
documentation and visual
information will benefit the most
from the use of the system.

24. Template allows to specify product
attributes values.
Manufacturer can significantly
reduce time and costs to manage
product information.
Product templates ensure product
data quality, ensure data
validation and verification.
Products could be created via
Actualog UI, could be imported
from CSV/XML files of created
with API.

25. Actualog PIM creates search optimized
product pages provides Product Profile 360° -
a single version of truth about the product in
35 languages that combines product related
documentation (standards, instructions, user
manual, specifications), product images, video-
files, tutorials and presentation materials, and
software updates, catalogs (sales catalogs,
procurement catalogs and exhibition catalogs).
Actualog Product Profile 360° is a unique
communication channel that can be used for
may purposes from loyalty programs to
notification on product updates and training
materials distribution
Product page allows to follow product
updates, receive notification about new
documentation.

26. Actualog allows to create and share
product catalogs.
Catalogs cold be used for different
purposes:
- Exhibition catalogs –products of the
exhibitors.
- Offer and Sales – information on
prices and nomenclature for a
particular manufacturer or
distributor;
- Procurement catalog –information
about procurement plans
Catalogs and product pages could be
embedded into external websites.

27. Compare products
using characteristics
and parameters.
Actualog allows to
compare complex
technical product from
different
manufacturers.
Functionality that is
common for consumer
goods is available for
equipment,
measurement tools and
spare parts.

28. Company Profile provides information
about company products, area of
expertise, procurement programs, and
team members.

29. Company
employees could
have different roles.
User roles and
company current
plan defines his
access to platform
functions.

30. Actualog provides many
powerful features to find
supplier or client.
It allows to search and
filter by area, product
type, and product
category.
We provide search filters
for 40 industry
communities.

31. Actualog works simultaneously in several Microsoft Azure
data centers around the world, using cloud technology to
ensure platform reliability, scalability, and safety.

32. CONTACTS
Kate Koltunova
CEO Actualog
kate@actualog.com
+7 (911) 250-22-47
We make the product data management easy and
enjoyable as a social networking.
Start using Actualog for free or join as a community
partner and support our unified product classifier.
WWW.ACTUALOG.COM
Elena Fleming
Sales and Marketing director
elena@actualog.com
+7 (911) 711-19-19
Actualog is an R&D company founded in 2011.
We develop an innovative cloud-based Social Product Information
management platform.
Actualog is a Microsoft Partner, we participate in BizSpark program.
Actualog is a resident of the innovation center “Skolkovo”