1. Activism……
How to Win Friends
and Influence People
@rgordongroup
facebook.com/RebeccaGordonGroup
www.rebeccagordongroup.org

2. Let’s Get To Know Each Other
What is your name?
Where are you from?
What do you want to get out of this day?
What are you passionate about?
@rgordongroup
facebook.com/RebeccaGordonGroup
www.rebeccagordongroup.org

3. A little background…
@rgordongroup
facebook.com/RebeccaGordonGroup
www.rebeccagordongroup.org

4. There are TWO types of Activism
• Direct – any attempt to
influence any legislation
through communication
with a legislator, an
employee of a
legislative boy or
government official
addressing specific
legislation.
• Grassroots – any
attempt to influence
legislation through an
attempt to affect the
opinions of the general
public as related to
specific issues or
legislation.

5. Under The Dome…
@rgordongroup
facebook.com/RebeccaGordonGroup
www.rebeccagordongroup.org

6. Understanding Missouri’s
Legislative DNA
• 34 – members in the Missouri Senate
• 163 – members in the Missouri House
• Missouri Legislators are limited to serving 8 years in the
House and 8 years in the Missouri Senate.
• Representatives are limited to four two-year terms.
• Senators are limited to two four-year terms.
• The average age of those currently serving in the
Missouri Senate is approximately 49. The youngest
Senator is 36.
Yeah? So what is
the point??
@rgordongroup
facebook.com/RebeccaGordonGroup
www.rebeccagordongroup.org

7. A Day of “ADVOCACY” at Missouri’s Capitol
@rgordongroup
facebook.com/RebeccaGordonGroup
www.rebeccagordongroup.org

9. Grassroots Activism
• What does it mean to you???

10. It’s Usually a bit more like this.

11. As A Member
• And a leader – you have
many opportunities to
engage in grassroots
and grasstops activism.
• Participate in White
Coat Rally Day – March
5, 2014
• Give to the Missouri
Medical PAC
• Become a Physician of
the Day

12. Breaking Through The Noise
Winning Friends
and Influencing People
@rgordongroup
facebook.com/RebeccaGordonGroup
www.rebeccagordongroup.org

13. Your #1 Goal?
To get whoever you’re talking with to
remember that you actually talked to
them!

14. But REALLY, it’s all about one other thing
BUILDING POWER

15. Power is not measured by the number of advocates we have on a list.
Power is not measured by the number of small (or even large) victories we win
every now and then.
Power must be measured by our
ability to successfully advance our own
agenda and to make it unthinkable
that any other political or special
interest would ever want to take us on.

16. 5 Strategies for Success
1. Learn about the person you want to
influence.
1. Become a RELIABLE expert
1. Communicate Frequently
1. Have a specific “ask”
1. Tell YOUR story
@rgordongroup
facebook.com/RebeccaGordonGroup
www.rebeccagordongroup.org

17. The destiny of the world is determined less
by the battles that are lost and won than by
the stories it loves and believes in.
Harold Goddard
@rgordongroup
facebook.com/RebeccaGordonGroup
www.rebeccagordongroup.org

21. Stories share emotions….

24. Stories MOTIVATE
and INSPIRE

27. At the end of the day…..
It’s about connecting with both
grassroots and grasstops
@rgordongroup
facebook.com/RebeccaGordonGroup
www.rebeccagordongroup.org

28. Why Use Stories?
•
•
•
•
•
•
•
They Stick
Show rather than tell
Demonstrate values
Lower our guard
Spread
Inspire
Connect on a deeper level

31. Activism……
How to Win Friends
and Influence People
@rgordongroup
facebook.com/RebeccaGordonGroup
www.rebeccagordongroup.org