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Missouri’s Network of Child Advocacy Centers
Good Afternoon! Cause Marketing Marketing – Our walk on the wild side. A Case Study
Child Sexual Abuse  A silent epidemic
[object Object],[object Object],[object Object],[object Object],Child Sexual Abuse is a community problem that needs a community response.
The Child Advocacy Center Movement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Since 2001, Missouri’s Child Advocacy Centers have seen over 26,490 abused children.  110% increase……
Missouri’s Child Advocacy Centers became Missouri KidsFirst ,[object Object]
The Plan ,[object Object],[object Object],[object Object],[object Object]
Partnership Marketing ,[object Object]
Cause Marketing Cause Marketing is a collaboration between corporate and nonprofit causes that ultimately engages company stakeholders from employees to suppliers, to retailers, eventually reaching consumers.  Cause Marketing for Nonprofits – Jocelyne Daw
Central Themes ,[object Object],[object Object],[object Object],[object Object],Mutual Benefit to Create Value and Communicate Values Making a difference by combining assets Value Exchange Plus Philanthropy Partners who are interconnected and interdependent
Cause Marketing  IS  Marketing, So a Few Vital Facts ,[object Object],[object Object],[object Object],[object Object]
Statewide Cause Marketing Project
 
Missouri KidsFirst  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Missouri KidsFirst ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Statewide Partnership Marketing Project ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
We can see the future….
In Partnership with Missouri’s Corporate Citizens….
A future where…… Missouri Kids Come First!

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Missouri KidsFirst's Plan to Prevent Child Abuse with Statewide Cause Marketing