Acromobile Presentation for Salesforce.com Singapore User Group Sept 2013
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This document summarizes a Salesforce user group meeting about mobile customer engagement. It discusses how mobile is shifting habits and requires new approaches to relationships. It then outlines Acromobile's mobile engagement solution, including features like branded apps, marketing suites, and cloud services. Acromobile's architecture and pricing models are also summarized. The presentation concludes by emphasizing that engagement is key to success with mobile.
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Acromobile Presentation for Salesforce.com Singapore User Group Sept 2013
- 1. CONFIDENTIAL SALESFORCE USER GROUP SEPTEMBER 18, 2013
- 2. We are here THE MOBILE SHIFT
- 4. Change in habits & behaviors
- 5. Requires new approach to how relationships are built
- 6. WHAT IS MOBILE CUSTOMER ENGAGEMENT ? MOBILE MARKETING MOBILE COMMERCE SERVICE & SUPPORT YOUR BRAND
- 7. Fully Branded Apps & Mobile Web ENGAGE Marketing Suite CLOUD SERVICES Customer Database Campaigns Content Analytics THE ACROMOBILE MOBILE ENGAGEMENT SOLUTION
- 8. DEVELOPMENT: 35% of cost of ownership MAINTENANCE: 65% of cost of ownership Source: Forrester Research, Inc. 2012 Expensive & Not an Engagement System THE PROBLEM WITH APPS
- 9. Location Search Content Acromobile Engage iOS, Android, MobileWeb & Web Get Help Places Acromobile Cloud Services CONFIDENTIAL Acromobile Connect ACROMOBILE SOLUTION Event Registration Product Catalog Service Request Order / Purchase Submit Feedback Drag and drop enterprise integration Events Products Orders Payments Content Deals Contact Profiling Messaging Devices Workflow & Approvals Analytics
- 10. Messaging User Registration & Login Content Acromobile Engage iOS, Android, MobileWeb & Web Themes Custom Apps Data Feeds & Optimization TEMPLATES CUSTOMER SPECIFIC TEMPLATES Public API Secure API Data Objects Screens Business Logic Analytics Configuration SECURITY Customer Orgs Apple API Data Objects Message Queues Logs Image Processors Authentication & Authorization Multi-tenant Services Amazo n API Google API SOAP API Acromobile Cloud Services CONFIDENTIAL Acromobile Connect ACROMOBILE ARCHITECTURE
- 11. HOW TO GET STARTED WITH MOBILE DEFINING YOUR FIRST APP PROVIDING UTILITY CUSTOMER INTELLIGENCE SELF SERVICE
- 12. ACROMOBILE DEMO
- 14. CAPTURING LEADS Use-case: Enquiry -> Lead
- 15. GETTING STARTED WITH ACROMOBILE PILOT • Objective • Create and configure content for the app • Create and test campaigns • Play around with apps and see data captured. • Objective • Deploy live with focused use cases • drive app adoption and learn about behavior. • minimize impact on existing business processes. TRIAL
- 16. • Companion app to bank-issued credit cards • Location-enabled Merchant promotions, benefits & concierge services • Social integration • Native iOS & Android apps created in 2 weeks ACROMOBILE CUSTOMER EXAMPLE CONFIDENTIAL Featured
- 17. • Complete Event Listing &Ticketing solution • Mobile SEO & Social integration • Sold out over 20 events since launch • Native iOS & Android apps in 5 weeks CONFIDENTIAL ACROMOBILE CUSTOMER EXAMPLE
- 18. • Member Authentication • Event listings & registration • Commerce & Payments (via PayPal) • Social Integration • Sub $10,000 annual subscription CONFIDENTIAL BMW M-Club Aston Martin Club Member Management Apps ACROMOBILE CUSTOMER EXAMPLE
- 19. • Full event apps • Featured content • Exhibitor directory & Speaker biographies • Event listing & surveys • Native iOS & Android apps done in 4 weeks CONFIDENTIAL CeBIT Australia ACROMOBILE CUSTOMER EXAMPLE
- 21. PROFESSIONAL SERVICES a) One-time Setup fee for “in-platform” deployments b) Customizations - platform and/or apps ANNUAL SUBSCRIPTION FEE EDITION Basic Advanced Professional Enterprise MAUs The number of Monthly Active Users (MAUs) Based on a ‘Capacity’ model USER LICENSES Number of user licenses required for admin users, general users & partner users + CONFIDENTIAL ACROMOBILE PRICING MODEL
- 22. ENGAGEMENT IS KEY TO MOBILE MOBILE MARKETING MOBILE COMMERCE SERVICE & SUPPORT YOUR BRAND
- 23. Thank You Subscribe to our blog to keep up-to-date with Mobile marketing. Follow Us www.Acromobile.com/blog