SlideShare a Scribd company logo
App for Enhanced
Customer Experience
HCL’s Mobile App Solution for Mortgage Service Provider
The Customer Need
To Reach a
Larger User Base
With an Intuitive
Smart Phone
Application
Enhance
Customer
Experience
Streamline
Service Requests
from Mobile Savvy
Customers
The HCL Solution
• Calculate Maximum Eligible Mortgage & EMI
• Check The Interest Rates
• Calculate Maximum Value Of Home Loan
• Various Service Requests From Customer
• Recorded 10,000+ Downloads Within the First Week of
the Launch
• 17.2% of the Recurrent Visits
• 19,444 (Monthly) Unique Visits 26,327 Times in Four
Months
• 233 Emails Sent from the App with Calculation Results
• ‘Women‘ App Awarded 7th in the Jury Prize and 3rd
Place in Public Voting Out of 156
• Innovative Concepts Submitted from The Financial
Sector at The Innovation Awards
The Benefits
15
50%
$
Questions
• Why Mobile Apps have Gained the Prominence in
Customer Service Space?
• How Customers Perceive Companies with App
Based Services?
• Why Apps are Necessary for Keeping Customers
Engaged and Empowered?
• What Functionalities Can an App offer?
Click here to download the
Document
Copyright © 2014 HCL Technologies Limited | www.hcltech.com6
Copyright © 2014 HCL Technologies Limited | www.hcltech.com6

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HCL's Mortgage Mobile Application Help a Leading German Financial Services Firm Enhance its Customer Experience

  • 1. App for Enhanced Customer Experience HCL’s Mobile App Solution for Mortgage Service Provider
  • 2. The Customer Need To Reach a Larger User Base With an Intuitive Smart Phone Application Enhance Customer Experience Streamline Service Requests from Mobile Savvy Customers
  • 3. The HCL Solution • Calculate Maximum Eligible Mortgage & EMI • Check The Interest Rates • Calculate Maximum Value Of Home Loan • Various Service Requests From Customer
  • 4. • Recorded 10,000+ Downloads Within the First Week of the Launch • 17.2% of the Recurrent Visits • 19,444 (Monthly) Unique Visits 26,327 Times in Four Months • 233 Emails Sent from the App with Calculation Results • ‘Women‘ App Awarded 7th in the Jury Prize and 3rd Place in Public Voting Out of 156 • Innovative Concepts Submitted from The Financial Sector at The Innovation Awards The Benefits 15 50% $
  • 5. Questions • Why Mobile Apps have Gained the Prominence in Customer Service Space? • How Customers Perceive Companies with App Based Services? • Why Apps are Necessary for Keeping Customers Engaged and Empowered? • What Functionalities Can an App offer? Click here to download the Document
  • 6. Copyright © 2014 HCL Technologies Limited | www.hcltech.com6
  • 7. Copyright © 2014 HCL Technologies Limited | www.hcltech.com6