3. AppStack
APPSTACK HIGHLIGHTS
• Founded in 2011
• AppStack’s goal is to help small business
owners acquire mobile customers by
providing them with mobile web apps and by
managing their mobile AdWords campaigns
• Winner of Best Business Model at the 2012
Launch Conference in San Francisco, CA
• Seen in TechCrunch, INC Magazine, Google
Ventures, AngelList, and more
5. AppStack
THE A-TEAM
Steve Espinosa John Zdanowski Rebecca Pandit Todd Johnson
CEO COO VP of Partnerships VP of Sales
PixelFish CTO PixelFish CFO Google, Partnerships and Sales Over twenty-three years
teams experience
Backyard Founder & CEO - Second Life, CFO - 8x growth in 3
Acquired by PixelFish years Specializing in partner strategy, eLocal - VP of Sales
growing at scale, and developing iGetNet - VP of Sales
Zonecom Co-Founder & CTO - HouseValues, CFO - 5x growth in relationships. OhGolly.com - Cofounder
Acquired by eLocal Listing 3 years, led $94m IPO in ‘04
Specializing in developing sales
Buzzspot Founder - Acquired by Affinity Internet Co-Founder, 0 to strategies, driving results, and
Search Initiatives 170 employees in 12 months building team morale.
6. AppStack
THE WORD ON THE STREET
...I've already started getting calls for new appointments!
Melvin Whitlock - On the Spot Carwash
The first month I joined, I had 5 new clients... and am
thrilled with this result. Ginger A.- Albuquerque, NM
Anybody who doesn't have this service, doesn't know
what they're missing. Jessica B. - Bee Studio at Solera
7. AppStack
THE WORD ON THE STREET
Appstack built the UI to mobile adwords we should have built.
Ben Wood - Head of Channel Sales Partnerships Americas at Google
What differentiates AppStack is its granular network data that
better targets customers and campaigns.
AppStack is already Google’s largest mobile advertising firm.
8. AppStack
WHY MOBILE?
x5 600%
$"#
!"#
Mobile search has grown Mobile search will grow 600% 65% of mobile web users are
5x worldwide in the past 2 years in the next 5 years (BIA/Kelsey) unlikely to return if they have
(Google mobile study 2012) trouble (Compuware study)
9. AppStack
CUSTOMERS ARE SEARCHING
92% of Smartphone users seek local info (US)
89% took action
25% went on to purchase
57% called the business
48% went to the business
DON’T MISS OUT
10. AppStack
WE GET YOU THOSE CUSTOMERS
• AppStack drives leads* to
your business
• Make it easy for potential
customers to find and
contact you
• Clicks become calls, calls
become customers
lead* Google defines a lead as a click on your phone number or a click to get directions.
AppStack tracks and reports these leads for you.
12. AppStack
YOUR APP: FREE, FAST, & EASY!
• Your mobile web app* is built
in seconds from just your
phone number
• We do all the work so you
don't have to
• You app goes live instantly
when you sign-up today
web app* a custom mobile-optimized website
13. AppStack
FULLY-LOADED APPS
• Our selection of app features
prompt customers to respond
• Our apps are optimized for
every tablet and mobile device
• We deliver your app with the
most current technologies
14. AppStack
BEAUTIFUL THEMES
• App themes that cater to your industry
• Designed to look great with your brand
15. AppStack
EASILY CUSTOMIZE YOUR APP
• Update your app content
• Create deals and special
promotions
• Add pictures & galleries
• Link to other web properties:
website, facebook, etc.
AppStack provides you with a custom
dashboard and login to customize your
app and showcase your business
17. AppStack
ADVERTISING OVERVIEW
• Our AdWords specialists select the best
keyword* phrases
• Customers searching find your business in the
sponsored ads section (your ad rotates with the other
sponsored ads)
• Your Google Mobile Ad will continue to display
until your AdSpend* is used (Once spent, your
campaign is paused until your next billing cycle)
• We monitor your account everyday to ensure
you are getting the best results possible
keywords* allow search engines such as AdSpend* the predetermined amount of money
Google to better categorize and deliver when to be spent on an advertising campaign.
people conduct searches.
18. AppStack
EFFECTIVE AD RESULTS
1 2 3
Campaign keywords and Ads are Campaign ads appear next to Customers view your app and
automatically created by our search results when people are retrieve your contact information
AdWords specialists. looking for your keywords. prompting them to call you
19. AppStack
LIVE RESULTS & REPORTING
• View your campaign performance by
logging into your dashboard
• Get detailed analytics of all your
advertising campaigns including
Clicks, Calls, and Directions
• View and listen to your calls using our
call tracking feature* (only available for
packages of $299 or more)
20. AppStack
LETS REVIEW
We drive you mobile business
App live instantly
Ad campaign live within 3 days
Dedicated account management
30 day recurring billing cycle
HOW MANY LEADS DO YOU WANT?
