The document discusses integration and acquisition strategies for corporate level planning. Integration strategies involve combining related business activities, such as through the value chain, or widening the business definition to serve existing customers. Acquisition strategies occur when one company purchases another, smaller company. Examples given are Disney's acquisitions of Miramax in 1993 and Pixar in 2006 to horizontally integrate and expand their business operations. The document was prepared by Manu Melwin Joy for educational purposes at Ilahia School of Management Studies in Kerala, India.

1. Acquisition - Integration strategies
Corporate Level Strategies

2. Prepared By
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Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com

3. Integration strategies

4. Integration strategies
• It is done where the
company attempts to
widen the scope of its
business definition in
such a manner that it
results in serving the
same set of customers.
The alternative
technology of the
business undergoes a
change.

5. Integration strategies
• It is combing activities
related to the present
activity of a firm. Such a
combination may be done
through value chain. A value
chain is a set of interrelated
activity performed by an
organization right from the
procurement of basic raw
materials down to the
marketing of finished
products to the ultimate
customers.

6. Acquisition
• An acquisition takes
place when one
company purchases
another company.
Generally, the
acquired company is
smaller than the firm
that purchases it.

7. Examples of Acquisition
• Disney was much
bigger than Miramax
and Pixar when it
joined with these
firms in 1993 and
2006, respectively,
thus these two
horizontal integration
moves are considered
to be acquisitions.