AcneFree Case Study

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The goal was to gain 30,000 Facebook fans for AcneFree by March 2012 by offering a free trial of a new product. Through targeted ads offering a free sulfur mask sample, they gained 41,000 fans by November, exceeding their goal. The offer spread virally with over 1,000 shares on Twitter and 500 on Facebook. AcneFree's "People Talking About This" metric exceeded their page likes, higher than competitors. They now have nearly 90,000 fans while spending under $1100 on advertising.

Technology Business

CASE STUDY

ACNEFREE
KICK-OFF
PRESENTED BY: LIKEABLE MEDIA
CLIENT: UNIVERSITY MEDICAL
JANUARY 26, 2012

GOAL
• 30,000 fans by March 2012 (start date November 15st2011).

• Spread awareness through samples of new products.

STRATEGY
•Fan-gated trial sample of a new product (Sulfur Mask) to spark
growth and promote new product.

• Make this offer as sharable as possible on Twitter and
Facebook to ignite viral spread of this deal.

PEOPLE TALKING ABOUT

ACNEFREE

Data from kick-off date through November 30, 2011.

PEOPLE TALKING ABOUT

ACNEFREE
Impressions • 2,347,892

Clicks • 1750

Cost per Click • $0.36

Connections • 1902

Costs per Connections • $0.34

Click Through Rate • 0.085%

New likes during ad
• 40,876
period

Data from kick-off date through November 30, 2011.

PEOPLE TALKING ABOUT

ACNEFREE
Facebook Fan
• 47,083
Count

People Talking
• 47,987
About This

Data from kick-off date through November 30, 2011.
http://fb.com/acnefree

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AcneFree Case Study

1. CASE STUDY ACNEFREE KICK-OFF PRESENTED BY: LIKEABLE MEDIA CLIENT: UNIVERSITY MEDICAL JANUARY 26, 2012

2. GOAL • 30,000 fans by March 2012 (start date November 15st2011). • Spread awareness through samples of new products.

3. STRATEGY •Fan-gated trial sample of a new product (Sulfur Mask) to spark growth and promote new product. • Make this offer as sharable as possible on Twitter and Facebook to ignite viral spread of this deal.

4. RESULT • Ended up with 41,000 fans by November 30th and 67,000 fans by December 31st with under $1100.00 dollars spent on advertising. • Fans shared offer on Twitter over 1000 times, and shared over 500 times on Facebook. • For 1 week, AcneFree’s “Talking About This” Metric was higher than their page likes & higher than any other brand in their category. •Currently, AcneFree is approaching 90,000 Facebook fans.

5. WELCOME TAB

6. PEOPLE TALKING ABOUT ACNEFREE Data from kick-off date through November 30, 2011.

7. PEOPLE TALKING ABOUT ACNEFREE Data from kick-off date through November 30, 2011.

8. PEOPLE TALKING ABOUT ACNEFREE Impressions • 2,347,892 Clicks • 1750 Cost per Click • $0.36 Connections • 1902 Costs per Connections • $0.34 Click Through Rate • 0.085% New likes during ad • 40,876 period Data from kick-off date through November 30, 2011.

9. PEOPLE TALKING ABOUT ACNEFREE Facebook Fan • 47,083 Count People Talking • 47,987 About This Data from kick-off date through November 30, 2011. http://fb.com/acnefree

AcneFree Case Study

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