SL/CE MAGAZINE - The Social Media StrategyDarrylin Lee
This academic project was a strategy focusing on social media (two key platforms - Facebook & Instagram) as communication channels, designed to target potential SL/CE MAGAZINE readers.
Images courtesy of Cereal Magazine via Google.
The importance of innovating strategically | The innovative organisation | Se...CharityComms
Caspar Below, head of digital, Shelter
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
SL/CE MAGAZINE - The Social Media StrategyDarrylin Lee
This academic project was a strategy focusing on social media (two key platforms - Facebook & Instagram) as communication channels, designed to target potential SL/CE MAGAZINE readers.
Images courtesy of Cereal Magazine via Google.
The importance of innovating strategically | The innovative organisation | Se...CharityComms
Caspar Below, head of digital, Shelter
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Breathing New Life Into Social Media Campaigns | Communicate 2020 Gertie Goddard
Ten years after social media has become a standard channel for communication and engagement, some organisations are feeling stretched, tired or find themselves churning out the same old content. The award-winning digital team from Greenhouse PR will lead this session to help you breathe new life into your social.
Social Media Case Study : Stanley Kane Contest Summary #rebelinmeSocial Samosa
The Digital Brand strategy is to communicate through a mix of education and entertainment driven content series & to be interactive and at the same time to extensively use - all the digital mediums to reach out maximum audience
How Friends of the Earth restructured to encourage integration. Integration: ...CharityComms
Joe Jenkins, director of fundraising, communications & activism, Friends of the Earth
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn from Marcia Silva how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped them tighten their 2015 childhood hunger messages and improve campaign results.
Glenrose Village shopping center opened in June 2016. Stage 1 includes a new 4,200 sqm Woolworths supermarket and 29 specialty shops.
The development has a new food quarter with six new restaurants fronting Glen Street.
Stage 2 includes a new ALDI and a further six specialty shops.
Breathing New Life Into Social Media Campaigns | Communicate 2020 Gertie Goddard
Ten years after social media has become a standard channel for communication and engagement, some organisations are feeling stretched, tired or find themselves churning out the same old content. The award-winning digital team from Greenhouse PR will lead this session to help you breathe new life into your social.
Social Media Case Study : Stanley Kane Contest Summary #rebelinmeSocial Samosa
The Digital Brand strategy is to communicate through a mix of education and entertainment driven content series & to be interactive and at the same time to extensively use - all the digital mediums to reach out maximum audience
How Friends of the Earth restructured to encourage integration. Integration: ...CharityComms
Joe Jenkins, director of fundraising, communications & activism, Friends of the Earth
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn from Marcia Silva how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped them tighten their 2015 childhood hunger messages and improve campaign results.
Glenrose Village shopping center opened in June 2016. Stage 1 includes a new 4,200 sqm Woolworths supermarket and 29 specialty shops.
The development has a new food quarter with six new restaurants fronting Glen Street.
Stage 2 includes a new ALDI and a further six specialty shops.
Já pensou em ter um jardim vertical feito sob medida para a sua casa, escritório, terraço ou mesmo em um muro? Conheça o Painel Vivo! Uma solução oferecida pela Encaminhe Certo.
O Quadro Vivo foi feito para amantes da Natureza, do Design e das Artes, pois é um Jardim Vertical móvel e autônomo em formato de obra de arte em que as diferentes composições de plantas proporcionam um espetáculo constante. Conheça mais sobre este belo ornamento para sua casa, ou sua empresa.
Join Offerpop's Robert Manning, YesTo's Ally Ng, and Grand Ole Opry's Katrina Maddox as they discuss the future of digital marketing and their success running some of the best digital engagement campaigns of 2014.
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
Final presentation of Go-to-Market Strategy for Fitbit Premium Project for University of Washington Software Product Management Certificate Program. June 2013
Social media a luat locul mediilor tradiționale de marketare iar ZMOT, cunoscut și ca Zero Moment of Truth este cunoscut ca barometrul care dicteaza noile trenduri, kilometrul zero decizional.
How to create a successful #GivingTuesday campaign Lightful
Need help getting organised for #GivingTuesday? This presentation from Lightful and Charities Aid Foundation (who run Giving Tuesday UK) will help you learn more about the big day of giving and how to start planning your own campaign.
Developing a media plan for Parkinson’s Awareness Week | Keeping it fresh - g...CharityComms
Ruwani Purcell, head of campaigns, media and PR, Parkinson's UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Media - Making Your Business The Hublivelink
Coffee shops have always been places to meet and socialise, meaning that social media by its very nature can act as an extension of the business, by helping to create conversations online and to encourage lasting loyalty amongst customers.
It’s all in the planning: developing your content schedule | Content marketin...CharityComms
Ryan Wilkins, CEO, RAW Productions
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Five of the best PR campaigns from 2016 | Behind the headlines: getting your ...CharityComms
Ruta Sudmantaite, business development manager - charity Sector, Mynewsdesk UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
How to Ensure Maximum Success from Recurring Revenue Campaigns
Market_Research_Report
1. Market Research Report
“Christmas Campaign”
PNP and Woolworths
Date : 19/02/2016
Author: Digify CPT – Group 2
By:
Haby-Phael Mouko
Kim Mhlekwa
Mariana Dias
6. • Pick and Pay
• Campaign’s name: The perfect Christmas
• Period: November-December 2015
• Goal: products awareness for Christmas.
• Description: providing Christmas related-recipes tips and
cooking instructions to improve awareness of their products
through YouTube video Ads, pictures on Facebook and
Twitter.
7. • Woolworths
• Campaign’s name: Make your Christmas famous.
• Period: November-December 2015.
• Goal: Products awareness
• Description: reuniting an Australian family to celebrate
Christmas at home in order to advertise Christmas products
through YouTube, twitter and Facebook videos.
8. We tracked down the
Christmas campaign of each
Using these following keywords: Christmas, food, product,
recipes, cakes, biscuits, desert, merry, voucher, gift, wine,
turkey, cards, perfect, famous, perfect Christmas, feast,
festive, festivities, delicious.
christmasfoodproductrecipescakesbiscuitsdesertmerryvouchergiftwineturkeycardsperfectfamousperfect christmasfeastfestivefestivitiesdelicious
15. Comparative analysis between the
brands’ campaigns
• Woolworths’s campaign had more mentions and unique authors than PnP;
• However, people engaged more with PnP’s Christmas campaign than
Woolworths’;
• Woolworths’ campaign content had more reshares and retweets than PnP’s;
• PnP’s campaign content had more replies.
Opportunity To See (OTS) for all posts for each campaign
• PnP: OTS = 52.8 millions
• Woolworths: OTS = 136.9 millions
Average Engagement Per Enterprise Post (AEP)
• PnP: AEP =14.2 K
• Woolworths: AEP = 5.5 k
17. Can help to determine if the campaign was
either a:
Or
18. Also, can help to determine if the consumer
was
OR
And also the level of
consumer engagement
With the
campaign’s
content
To the
campaign
19. The main objective for this
research is to assist the marketer
analyst to respond to
For future campaigns
• Who: the future target audience;
• What: the relevant content;
• Where: geographic target;
• When: the right time;
• Why: objectives, motivations,
20. Specific valuable insights
PnP:
• Campaign: baby’s nappies
• Insights: target moms on Facebook, twitter with baby’s nappies
pictures and tips for winter and engage with YouTube videos.
Woolworths:
• Campaign: spring’s fresh products
• Insights: Facebook and twitter for spring fresh products. Engage
people with the campaign in August.
21. Recommendations
Brand Ambassador
PnP
• Barry Bateman: has 322 000 followers on twitter, 660 friends and 1000
followers on Facebook, senior reporter and food lover. Neutral
sentiment and no engagement towards the brand.
• Aneesa Vally: Blogger with 527 followers on twitter, 513 friends on
Facebook, 5 engagements towards the brand and 71 positive
sentiments.
Woolworths
• The prettyblog: food lover with 164 000 followers on twitter; 77 723
likes on Facebook. 37 positive sentiments and 86 engagements towards
the brand.