1. Mollie Hillburn 228-822-9890
President/CEO mollie@ad2inc.net
Ad2Inc.net

2. 12364 Hwy. 49, Gulfport, MS 39503
Debbie Pidek, VP Marketing, 228-539-6305
 Create consistent brand
 Enhance image and increase awareness of target-specific services
 Increase number of loans
 Increase deposits
 Facilitate mutually-beneficial alliances with businesses and associations in market
 Plan and coordinate Grand Opening/Ribbon Cutting for new location
 Develop an online presence, social media engagement, increase online reviews and
increase rating
Objectives

3. Print Advertising & Internal
Communications

4. Digital Ads

5. Television/Video

6. Invitations / Press Release
Ad2 compiled the list, designed, personalized and mailed the VIP invitation; prepared the press release and media
invitation; as well as coordinated with local media for coverage of the Grand Opening and Ribbon Cutting.

7. Event Planning
Ad2 enjoyed the pleasure of planning and managing the event, including setting the agenda, catering, floral arrangements
and decor and overall logistics of the event.

8.  Created a cohesive brand as well as on- and offline advertising consistent with the
look of the new website
 Increased online reviews by 1,000% through email marketing, improving their online
rating by 3 points
 Invited to participate in programs with the Gulf Coast Community Foundation based
on our introduction and the reputation of GCCFCU’s philosophy
 Introduced to local organizations to incorporate services in employee and client
benefits
 GCCFCU named “Community Credit Union of the Year” by the Credit Union
National Association due to the successful programs available to the community
 The Project Manager for Clayco, new construction contractor, told the management
team of Gulf Coast Community Federal Credit Union - “I think that was the best
ribbon cutting/open house I’ve ever attended. Great job!”
 “We have had nothing but rave reviews on the wonderful grand opening, and
everyone loves the new branch. ...wedding I attended did not hold a candle to our
event. The Board of Directors all loved the invitation." – Debbie Pidek, VP of
Accomplishments/Reviews

9. 2615 25th Ave., Gulfport, MS 39501
Tara High, Executive Director
 Increase awareness and improve public perception
 Increase rabies vaccinations and spaying/neutering
 Decrease euthanasia by increasing fostering & adoption
 Develop board member’s fundraising programs and collateral
 Promote and coordinate with board for golf tournaments and special events
 Design and launch Capital Campaign for new facility
Objectives

10. Planning & Implementation
 Rebranding, creation of a new upbeat image that would replace the dated brand associated
with the “dog pound”. The new brand provided a fun environment families wanted to be a
part of.
 Donor Development Plan to include private donors, grants and corporate sponsors
 PR – press releases, creation and placement of PSAs
 Outdoor
 Direct Marketing
 Print
 Event Planning - Public and Private
 Television, production and placement.
 Online Marketing – Website creation, SEO & Digital Marketing
 Capital Campaign Development
Rebrand
Original

11. Television/Video

12. Television/Video

13. Event Planning
Holiday Open House – HSSM
Tiki Goes to the Dogs
First event of its kind on the Coast
– largest fundraiser for HSSM

14. Capital Campaign, Grand Opening
August 29 came and our world
changed forever more
Presented by: Tara High, Executive Director

15. Accomplishments
 Rebranded, winning awards and public favor
 Increased rabies attendance clinic by 800%
 Spay/Neuter surgeries up 27.6%
 Intake reduced by 6.85%
 Euthanasia down 14%
 Adoptions up 14.5%
 Save rate up from 37% to 65%
 Most recognized non-profit organization on the Gulf Coast
 Capital campaign raised $6 million for new facility
 Received national attention, reverence and sponsorships

16. 1912 25th Ave., Gulfport, MS 39501, 228-863-3699
Gail Pav, Sales & Marketing Manager
Objectives
 Overcome perception that Pav & Broome Diamond Jewelers had closed or sold
out
 Increase first quarter sales by 10%
 Increase market share
 Expanded geographic territory
 Increase sales in down economy
 Broaden customer base
 Awarded new, coveted brands while thousands lost these brands
 Improve media effectiveness and value

17. Planning & Implementation
 Market Research
 Strategic Planning
 Customer Profiling
 Rebranding, Modernized
 Online Marketing
 Website Design & Maintenance
 Print
 SEO / SEM, SMN / SMM
 Event Planning
 Media Buying
 Outdoor Design & Planning
 On & Offline Direct Marketing
 PR
 Broadcast
New logo design
Old logo

18. Event Planning & Management
40th Anniversary Celebration Trunk Shows Grand Re-Opening Celebration

19. Published articles:
Just a few examples of many:
• Purchase and use of CAD equipment for
custom design.
• Celebration of 40 years in business
• Named as authorized Rolex Retailer
• Celebration of the owner’s 50th
anniversary as a horologist
• Named as only authorized Forevermark
Retailer in MS
• Restoration of antique watch – found
one year after Hurricane Katrina
• Awarded "Favorite Local Jeweler" 6
years in a row
• Expansion of new location/
investment in the Coast
• Support of CASA
• Earned media awarded in
print, online and broadcast
Earned Media

20. Website Development & Maintenance
www.pavandbroome.com

21. Social Media
Before RebrandingCurrent Brand

22. Television/Video

23. Television/Video

24. Accomplishments:
 Positioned as the premier jeweler on the Coast through the use of PR, paid
advertising and events
 Exceeded client goals in first quarter of campaign
 Shifted advertising budget to reach 78.4% of the target market
(up from 47%) in the first year
 Creation of customer profile
 Launched new designer lines, including ForeverMark & Rolex
 Expanded geographic market by 200%
 Continuing to grow the market even in economic downturn through effective
targeting, alliance building, promotion and branding

25. Accomplishments Continued:
 Increased media coverage of the following through news & editorial:
 Increased customer base by 300%
 Fall 2008 direct marketing campaign produced the best non-holiday sales event in
client history
 Annual campaign results consistently outperforming previous years
 Custom design/repair
 Local, family-owned
business
 Anniversary celebrations
 New, designer-line launch
parties
 Business expansion
 Human interest stories
 Product features & services

26. P.O. Box 250, Pascagoula, MS 39558, 228-938-6495
Wayne Rodolfich, Superintendent
Objectives
 Create campaign and brand for the drop-out prevention program, Destination
Graduation
 Increase community involvement in local education
 Solicit media support

27.  Outdoor
 Print
 T-shirts/Apparel
 Banners
 Event Promotion
 Television
 Posters
 Presentations
Creative, Production & Placement

28. Outdoor

29. Television/Video

30. Accomplishments:
 Launched community-wide campaign, increasing community involvement
 School district received National Educator’s Award for the campaign Ad2
created
 Superintendent received regional and national recognition and awards for
campaign concept, production and success
 Program added to national curriculum for superintendents
 Ad2, Inc. asked to create a campaign for the Institute of Higher Learning due
to the effectiveness of local campaign

32. Ad2, Inc. is the marketing partner for Coast Electric Power Association. Their innovative ideas
ideas are a welcomed perspective and a valued part of effectively communicating the
Cooperative principles and benefits to our community, increasing community awareness and
and engagement.
Ron Barnes, President & CEO, Coast Electric Power Association
On behalf of Ron and myself, we wanted to personally thank you again for such a great job with
job with our proxy mailer this year! We really feel like the new design is one of the attributing
attributing factors to the success of this year’s mail return. Not only have we exceeded the
the amount that we needed for a quorum, but this is probably one of the most successful years on
years on record. So again THANK YOU! …. It’s been a great year ,and we really appreciate your
appreciate your professionalism and friendship. Looking forward to what next year has in store!

33. Just another official big “Thank You” for all you did to make today such a successful event.
The branch looked beautiful thanks to your vision of the color coordinated tables, food
displays and floral arrangements.
The attention to detail showed as everything came off perfectly! It was exactly the elegant,
beautiful event we were hoping for! We were pleased with the attendance and hope we get
some nice PR, but even if we don’t, it’s all good! You thought of so many little things that we
wouldn’t have considered, and all that work definitely paid off.
Lisa was extremely pleased as were the other managers, so thanks again for everything you did
to make it all come together so beautifully!
Debbie Pidek, VP of Communications/CCO, Gulf Coast Community Federal Credit
Union
I have had a 62% acceptance rate for our event, and I swear it’s because of the invitation! We
usually get about 150 attendees, right now we are at 282!!! Insane.
-Amber Mansholt, Director of Marketing, JCEDF
(endorsement received one week prior to RSVP deadline-final count was over 300) Invited
guests kept the invitation, some even framed it.

34. 228.822.9890 mollie@ad2inc.net Ad2Inc.
Don’t Just Be Seen. Be Top of Mind.
When was the last time your target audience kept
your marketing communications because they loved
the look and feel of it?
Let us turn your marketing pieces into collectors’
items and your goals into results.
Call today for a free consultation.

35. Celebrating more than 20 years of marketing
excellence with customers on the MS Gulf
Coast and Southeast Louisiana...we look
forward to celebrating your successes very
soon!