Newlight MarCom 2011

391 views

Published on

Corporate profile and capabilities summary for Newlight Marketing Communications including samplings of creative and marketing media work.

Published in: Design, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
391
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Newlight MarCom 2011

  1. 1. Marketing & Creative ServicesStrategic Marketing Development Brand Development Direct Response Marketing New Business Development Project Management Visual Identity & Logo Design Print Collateral Design Advertising DesignDigital Media & Website Design Social Media Development Printing & Fulfillment
  2. 2. Industry Expertise & Experience Leisure Travel & Hospitality Real Estate Healthcare & Fitness Non-Profit Organizations Resort Development Marine & Boating Vacation Ownership Consumer Products Direct Response Marketing Publishing
  3. 3. Service Fees & Billing Structures By the Project Creative support for specific item Short-term in-house support Flat fee service required By Retainer Monthly fee for full access Long-term development projects Hourly Rate Fee Production-intensive projects Editing and proofing services
  4. 4. Clients ServedParamount Marketing Consultants Protravel America, Inc. Spirit Incentives Serenity Helicopters W&O Supply, Inc. Life Out Loud™ Apparel Flu & Cold Defense, LLC Solid Impressions, Inc. Bluegreen Corporation The Jozy Altidore Foundation
  5. 5. Logo Design & Brand Identity AnimationCompany logo created for South Florida retailer specializing in merchandise for popular animated characters and comic book super heroes. Vacation Comebacks Brand identity created for discounted vacation packages marketed to travelers interested in returning to their current vacation destination. Exclusive Sports Marketing, Inc. Corporate logo created for sports marketing and event promotions company located in South Florida. TakeMeOnVacation, Inc. Logo identity created for vacation travel and resort marketing company headquartered in South Florida
  6. 6. Logo Design & Brand Identity East Las Olas SundryLogo created for retail sundry located on Las Olas Boulevard In My Corner with Rasheda AliLogo created for cable television talk show hosted by Rasheda Ali Life Out Loud™ Apparel Brand logo developed for apparelcompany specializing in licensed logo and collegiate team sportswear Port Lucaya Resort & Yacht Club Corporate logo created for resort located in Freeport, Grand BahamasSanta Barbara Resort & Yacht Club Corporate logo created for resort located in Pompano Beach, FL.
  7. 7. Brand Identity PackagesSanta Barbara Resort &Yacht Club Corporate stationary package created for resort including letterhead, #10 envelope, and business card
  8. 8. Brand Identity Packages TakeMeOnVacation, Inc. Corporate stationary package created for resort including2-sided letterhead, #10 envelope, and business card.
  9. 9. Print Collateral & Brochure Design Vacation Comebacks PackageSales fulfillment kit consisting of pocket folder, specific destination insert, and reservations booking form. Rollout of this new packaging designcontributed to a 35% increase in sales during the first month of use.
  10. 10. Print Collateral & Brochure DesignGreat Vacation Destinations, Inc. Sales fulfillment kit consisting ofpocket folder, specific destination insert, and reservations booking form.
  11. 11. Print Collateral & Brochure DesignParamount Marketing Consultants Corporate profile and company brochure created for the B2B efforts of a vacation resort marketing and tour generation company located in Ft. Lauderdale, FL.
  12. 12. Print Collateral & Brochure Design TakeMeOnVacation, Inc. Sales fulfillment materials created for business-to-business marketing proposal between TakeMeOnVacation and Sears, Roebuck & Co.Proposed campaign called for a 2-nightvacation certificate to be distributed toSears retail customers after purchase of a big-screen television.
  13. 13. Advertising Print Design Feadship America Brand awareness magazine adspromoting the launch and sea trials of Feadship’s newest megayacht.Ads were placed in national yacht and boating publications.
  14. 14. Advertising Print Design Feadship America Brand awareness magazine adspromoting the launch and sea trials of Feadship’s newest megayacht.Ads were placed in national yacht and boating publications.
  15. 15. Advertising Print Design Fairfield Resorts Washington D.C.Resort specific sales ads designed to generate inbound calls for the purchase of a deeply discounted vacation package to Fairfield’s Washington D.C. resort.
  16. 16. Large Format Print MediaOne Stop Ticket & Tour Shop Mandalay PlaceLarge format duratrans created to promote discounted tickets and tours. Duratrans were placed atstrategic sales locations inside ofthe retail section of the MandalayBay Resort & Casino in Las Vegas.
  17. 17. Large Format Print MediaOne Stop Ticket & Tour Shop Mandalay PlaceLarge format duratrans created to promote discounted tickets and tours. Duratrans were placed atstrategic sales locations inside ofthe retail section of the MandalayBay Resort & Casino in Las Vegas
  18. 18. Interactive Digital Media Grandview MarketingHome page for interactive digitaldisplay used for face-to-face salespresentations inside of the Luxor Hotel & Casino. Presentation contains content regarding thevarious shows and activities beingoffered as promotional incentives to guests inside of the hotel.
  19. 19. Interactive Digital Media Grandview MarketingInternal pages for interactive digitaldisplay used for face-to-face sales presentations inside of the Luxor Hotel & Casino. Presentation contains content regarding thevarious shows and activities being offered as promotional incentives to guests inside of the hotel.
  20. 20. Print Collateral & Brochure Design Rasheda Ali’s Parkinson’s Awareness Campaign BrochureNon-profit project for the creative designand copywriting of print brochure used for distribution and promotion of Rasheda Ali’s speaking engagementtour in support of her 2007 Parkinson’s Awareness Campaign.
  21. 21. Print Collateral & Brochure Design Protravel America, Inc. Print collateral material used for package fulfillment in distribution of 3-Day/ 2-Night Vacation Package for two people including airfare. Tropicana Casino Marketing Packageincludes pocket folder for reservation materials and voucher brochure.
  22. 22. Promotional Print & Display Media Grandview Marketing Large format printing for posters and duratrans used for Lead Generation promotion executed inside of theExcalibur Hotel & Casino in Las Vegas. Year long promotion for giveawayof two 2009 Mini Cooper convertibles or $25,000 in cash. Promotional package included duratrans, posters, and lead slips.

×