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INfusion Mixer's: Marketing 101
- 1. INFUSION MEDIA MIXER Relationship-Building (a.k.a. Marketing 101 )
- 3. Marketing A process used to create and satisfy a customer. – Wikipedia Creating a buzz to build interest and encourage opportunities! Mobilizing our community by strengthening its business
- 4. Know WHO You Are After Who is your market? What are their habits and interests? Mobilizing our community by strengthening its business
- 5. Who Is On the Coast? Stats BC 2006 Census Mobilizing our community by strengthening its business
- 6. $22,344 (BC $24,987) 2008 Poverty line income $13,754 32% of Coasters fall into this category 1-person households, median after-tax income - BC Stats Census Profile, 2006 How Much Do They Earn? Mobilizing our community by strengthening its business
- 9. Know WHY You Are Doing This Mobilizing our community by strengthening its business CREATE YOUR CUSTOMER CREATE DESIRE CREATE RELATIONSHIP CREATE SALE
- 10. Mobilizing our community by strengthening its business Know HOW To Ask for Help To effectively use the information. To ask the experts for help.
- 11. Mobilizing our community by strengthening its business Marketing Tips Tips for Capitalizing on 2010 & Beyond! Quality customer service - always Impact of appearance Hours of operation Inventory What makes you special? Low-budget marketing Monitor and evaluate… flexibility Strategic alliances / partnerships
- 12. Mobilizing our community by strengthening its business Media Partners: Just Business People, Coast Reporter, CKAY Radio, Coast Cable, Big Pacific Presentation Partners: Paw Print Network, Terra Firma Digital Arts & Bravo! Catering Partners: Sweet Chef, Shining Sage Catering, Wheatberries Bakery, Lighthouse Pub, Wild Bistro Venue Partner: Magellan’s Network Partners: Various Community Business Organizations Door Prize Partner: Gramma’s Marine Pub Event Partners: Trail Bay Printers & Photo Works, ThriveWire Media, Duane Burnett Photography, Community Futures, Aspire Self-Employment, Maxart.com, DJ Astrid Event Volunteers: Leah Goard, Wendy Crumpler & Joan Barrington Media Mixer Partners The Value of Partnerships
- 13. Mobilizing our community by strengthening its business Online Resources Brought to you by:
- 14. Mobilizing our community by strengthening its business The 80/20 Rule “ If you run a business on a small island, every interaction matters and every customer is precious.” Seth Godin
Editor's Notes
- Mention it is more expensive to gain a new customer then to make an existing on happy.
- Mention it is more expensive to gain a new customer then to make an existing on happy.