Accenture - Quezia Soares13_12_11

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The document discusses best practices for companies to utilize social media for recruitment and branding purposes. It recommends that companies first get internal approval and support, identify resource needs and content strategy, and understand risks before engaging externally. When engaging externally, companies should focus first on defining the target audience and relationship goals, then determine objectives and strategy, and finally select the appropriate technologies to integrate into the overall recruitment process. The document emphasizes understanding audience behaviors and profiles to determine relevant technologies and content.

Business Technology

International Recruiting Conference | December 2011

First you have to convince
your own people…

International Recruiting Conference | December 2011

When looking at the external
market, think ﬁrst about the
relationship you want to build,
the technology later.

International Recruiting Conference | December 2011

People, Objectives, Strategy, Technology

International Recruiting Conference | December 2011

People
Who is your target audience?
What are their behaviours?
What is the proﬁle?
What are they ready for?

International Recruiting Conference | December 2011

Objectives
What are you looking to achieve?
What are your business objectives for success?
What do you want our target audience to do?

International Recruiting Conference | December 2011

Technology
Now that you’ve done all the ground work,
what is the relevant technology?
How do you integrate it into your
overall recruitment strategy?

International Recruiting Conference | December 2011

The Accenture
Experience

International Recruiting Conference | December 2011

Talent Acquisition team

International Recruiting Conference | December 2011

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