They have expertise across many industries and have worked with clients such as AT&T, Coca-Cola, Delta Airlines, Dunkin' Donuts, Nissan, PGi, Spark Energy, and a top 5 U.S. bank.
We create, execute and deliver marketing strategies and digital and live events. We thrive on the challenge of finding the best ways to connect brands with their target consumers and organisations with their target audiences.
NewMarque Group specializes in helping young companies build their brand from strategy through execution. We are adept at creating innovative solutions to solve the organizational and marketing problems faced by early stage companies.
We create well-thought-out financial marketing tools that will sharpen your organization\'s identity, attract fresh opportunities and expand your business relationships.
For many large brands item number two or three listed on the companyโs Capex sheet says โMediaโ. Therefore, CMOs are constantly battling an imbroglio to demonstrably prove that marketing is an investment not a cost. Given the CMOโs charge is to build revenue and relevance, added value must be demonstrated beyond ROI and for this new normal in marketing there are new rules of engagement:
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My KPIs is the only web-based performance system available that allows you to visualize and appraise individual and organizational performance at all levels in real-time.
12 years of experience in communications and advertising, in strategic planning, new business development and account management across finance, telecommunications, FMCG, tourism, education, automotive, technology and electronics industries.
We create, execute and deliver marketing strategies and digital and live events. We thrive on the challenge of finding the best ways to connect brands with their target consumers and organisations with their target audiences.
NewMarque Group specializes in helping young companies build their brand from strategy through execution. We are adept at creating innovative solutions to solve the organizational and marketing problems faced by early stage companies.
We create well-thought-out financial marketing tools that will sharpen your organization\'s identity, attract fresh opportunities and expand your business relationships.
For many large brands item number two or three listed on the companyโs Capex sheet says โMediaโ. Therefore, CMOs are constantly battling an imbroglio to demonstrably prove that marketing is an investment not a cost. Given the CMOโs charge is to build revenue and relevance, added value must be demonstrated beyond ROI and for this new normal in marketing there are new rules of engagement:
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My KPIs is the only web-based performance system available that allows you to visualize and appraise individual and organizational performance at all levels in real-time.
12 years of experience in communications and advertising, in strategic planning, new business development and account management across finance, telecommunications, FMCG, tourism, education, automotive, technology and electronics industries.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
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โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your companyโs legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, weโll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
2. OUR MISSION:
TO CHANGE THE WAY PEOPLE
SOLVE BUSINESS CHALLENGES
Our clients come to
us with
questions, opportunities or
problems. We use business
insights, marketing
skills, applied experience
and proven processes to
deliver answers and
recommendations.
About Sparks Grove page 2
3. OUR DEFINITION
OF MARKETING
Mar ket ing
/mahr-ki-ting/, noun.
The science of identifying and anticipating customer needs โ
and the art of satisfying them.
About Sparks Grove page 3
4. SPARKS GROVE +
NORTH HIGHLAND:
FROM INSIGHT
TO IMPACT
Sparks Grove is the marketing division of Locations North Highland Service Areas
North Highland, a global consulting firm 21 U.S. offices
with offices in 49 cities across the U.S., Operations
17 countries
Europe, and Asia-Pacific. Information Technology
Headquarters
Atlanta, Georgia Finance & Accounting
Combining the scale, results-oriented focus,
and consulting expertise of North Highland Strategy
Professionals
with Sparks Groveโs unique perspective on 900+ in U.S. Customer Experience &
solving marketing problems enables end-to- 2,200+ Worldwide Engagement
end client support; from solution design to
solution delivery. Private company, Human Capital
employee owned Execution
About Sparks Grove page 4
5. A MARKETING
TEAM ABLE TO
ADDRESS ANY
CHALLENGE
We intentionally attract and select people with
diverse talents and experiences. We then unite our
team around shared values and a passion for solving
complex business problems. This passion extends to
all that we do โ personally, professionally and in the
communities in which we live.
About Sparks Grove page 5
6. Application Architects
ENABLED BY Art Directors
DIVERSE
+
Brand Strategists
EXPERTISE
Business Analysts
Channel Strategists
Each engagement team is comprised of individuals with the Communications Strategists
right combination of skills and experience to solve the
unique challenge at hand. Weโre all united by shared Copywriters
values and passion for complex problem solving.
Designers
Developers
Digital Strategists
Marketing Planners
Production Engineers
Researchers
User Experience Architects
page 6
7. $63MM
Projected 5 year return of new divisional business and
+
marketing strategy for leading CPG client
OUR DIFFERENCE
700%
Annual customer acquisition increase for national energy
+
client post Sparks Grove agency assignment
IS OUR
PERSPECTIVE
99.96%
Percentage of stakeholders with positive response to new
+
compensation program developed for U.S. publishing client
We measure success by the results we deliver. Our
unending focus is on producing tangible business value One
+
Patent filed for based on marketing technology deliverable
for our clients. Everything else โ from ideas to strategy to concepted, designed and developed for Fortune 10 client
creative execution - is the means to that end. We find
this to be an uncommon perspective among other
marketing service providers. And we relish the
34%
difference. Reduction in customer churn post customer experience
+
improvements for global telecommunications firm
Fourth
+
To First โ ranking change in annual survey of global airline
client post Sparks Grove agency assignment
549%
+
Increase in year-over-year website traffic post new product
marketing campaign for U.S. quick-serve restaurant
page 7
8. SELECT CLIENTS INDUSTRY EXPERTISE
American Red Cross Automotive
Arbyโs Restaurant Group Consumer Products
PROVEN AT&T
Bank of America
Distribution
Education
EXPERIENCE Cox Communications
Delta Air Lines
Energy
Financial Services
Dunkinโ Donuts Government
Weโve been fortunate enough to partner with Equifax Food Service
a wide variety of leading organizations โ Georgia Power Healthcare
across multiple channels, media and Genworth Financial Hotel & Hospitality
platforms. The Home Depot Leisure
InterContinental Hotels Group Media & Entertainment
The one constant that ties each relationship Loweโs Companies Non-Profit
together is our mutual passion for fresh and McKesson Pharmaceutical
engaging solutions that challenge Nissan USA Professional Services
conventional thinking and achieve Scholastic Retail
breakthrough results.
SunTrust Banks Technology
Turner Broadcasting System Telecommunications
Wells Fargo Travel
Business-to-Business (B2B)
Business-to-Consumer (B2C)
Business-to-Employee (B2E)
Business-to-Executive (B2X)
page 8
9. OUR
METHODOLOGY
Our clients come to us with questions, opportunities or problems.
We then use our skills, experience and proven processes to
deliver answers and recommendations. The tools we employ may
vary, but our method remains the same.
START WITH THE ASK TOUGH QUESTIONS TO DEVELOP INSIGHT-BASED CREATE MEANINGFUL
CUSTOMER GET THE RIGHT ANSWERS STRATEGIES EXPERIENCES
Identify and anticipate Understand the Design a solid foundational Re-design the relevant
+
+
+
+
customer needs barriers to - and engagement strategy based aspects of the customer
opportunities for - on the intersection of experience
customer engagement customer needs and (product, sales, service, comm
business objectives unication) to deliver impactful
business results
About Sparks Grove page 9
10. American Institute of Graphic Arts (AIGA):
SEED Award for Web Design
American Marketing Association:
AMY Award for Online Advertising
+
CMA (Creative Media Awards):
Branded Content/Product Placement
RECOGNITION Emmy Nomination for Best Use of Commercial
Advertising (Personal Computers Category)
Our work has been validated with honors from Internal Advertising Business Communications (IABC)
multiple organizations including the American Golden Flame Award: Best Digital Design
Advertising Federation (AAF), the American
Marketing Association (AMA), the International MIXX Bronze: Brand Awareness/Positioning
Association of Business Communicators (IABC), and
OMMA (Online Media, Marketing & Advertising):
the American Institute of Graphic Arts (AIGA), among
Best of Show
many others.
We are especially proud that North Highland currently Printing & Imaging Association of Georgia (PIAG):
ranks #3 on Consulting Magazineโs Best Firms to Award of Excellence
Work For list โ our 5th consecutive year in the top
Silver ADDY Award: Digital Marketing
four.
Silver Quill Award Southeast Regional:
Award of Merit, Marketing Strategy
SNCR (Society for New Communication Research):
Corporate Division/Online Video Category
Webby Award: Viral Video
page 10
11. WEโRE FULLY
CAPABLE
To satisfy the complex needs of our clients we
bring Research, Strategy, Technology and
Creative all under one roof. We use many tools,
depending on the challenge at hand. All are
informed by customer insights and lead to
creative, results-oriented solutions.
page 11
12. OUR SERVICES
By combining agency innovation and creativity
with a consultancy focus on business
results, Sparks Grove delivers a full spectrum of
integrated marketing solutions.
CUSTOMER MARKETING & MARKETING DIGITAL MARKETING
RESEARCH CHANNEL STRATEGY COMMUNICATIONS SOLUTIONS OPERATIONS AND
& INSIGHT EXECUTION
+ Customer Experience Audits + Channel Migration Planning + Brand Positioning & + Internet & Intranet Strategy + Campaign and Program
Architecture Implementation
+ Customer Personas + Customer Experience + Mobile Application Design &
+ Ethnography Strategy + Concepting & Ideation Development + Marketing Analytics
+ Focus Groups + Data Visualization + Employee Engagement + Online Advertising + Marketing Systems
+ Future State Visioning & + Marketing Campaign + Social Media Marketing Implementation
+ Surveys
Visualization Planning + Organizational Design
+ Website & Email Design
+ Marketing Plan Development + Naming & Identity Design + Process Improvement
About Sparks Grove page 12
13. Customer + Customer Experience Audits
Research & Insight
+
Evaluation of customer & company
sales, service, product or communication interactions
Your customers have the answers to
+ Customer Personas
most marketing questions. The development of customer portraits that include deep
description of key needs and motivations
We specialize in extracting and interpreting data to
develop those answers. Our consultative approach
combines analytics with strategy. + Ethnography
Data collection through field studies including
participant observation and/or in-depth contextual
โข We don't employ researchers. We are business
interviews
strategists who understand research.
โข We don't deliver survey results. We uncover
actionable insights. + Focus Groups
โข We don't use research for the sake of it. We use Guided discussion with targeted participants to inform
research as a tool for solving business problems. marketing activities and/or strategy
+ Surveys
Investigation of experience, opinions and possibilities
via questioning
page 13
14. Marketing + Channel Migration Planning
& Channel Strategy
+
Developing approaches, strategies, plans and measures
to fulfill customer needs via preferred, new, or beneficial
interaction points
The future belongs to those who see
whatโs possible. + Customer Experience Strategy
Improving business performance by optimizing the
interactions between a company and its customers
Bold marketing solutions anticipate worlds that
don't exist - yet. We start with helping our clients
clarify growth opportunities, anticipate new + Data Visualization
technologies and trends, project changing Graphically communicating complex information to
customer needs, and head off competitive users; simultaneously clarifying and contextualizing
threats.
Then together, we envision, plan, and execute
customer experiences that solve these business + Future State Visioning & Visualization
challenges. Identifying, then bringing to life through words and
imagery, a world where customer experience solutions
are generating marketing success for our clients
+ Marketing Plan Development
Aligning sales opportunity, strategies, resources, tactics
and timing against product/service, customer and
competitive dynamics
page 14
15. Marketing + Brand Positioning & Architecture
Communications
+
Determining and aligning the essence who you are or
wish to be with the rationale, emotional and experiential
needs of your desired customers
Successful brands are defined from
the inside out.
+ Campaign Planning & Implementation
Development, delivery, management and execution of
integrated marketing efforts to achieve pre-determined
The relationship between a company and its
objectives
customers is a conversation. How a company
presents itself is the essence of its brand. We
help our clients better use their brands to
reach, teach, and engage customers through + Concepting
elegant design and compelling messaging. Building creative ideas and hypothesis that could
achieve objectives or yield solutions
+ Employee Engagement
Driving business results by increasing the
commitment, efficiency and effectiveness of employees
+ Naming & Identity Design
Producing elegant and evocative visual reflections of a
company, entity, product or service
page 15
16. Digital + Internet & Intranet Strategy
Solutions
+
Determining and designing the optimal digital approach to
satisfy internal or external customer needs
Win customers by engaging on their
level. + Mobile Application Design & Development
Developing user-centric mobile solutions that integrate
and enable access, content and context
Digital solutions create meaningful interactions.
Customers use digital technology to take control
of the relationships they have with the products
and services they buy. It's where "useful" is the + Online Advertising
new cool. Determining and delivering digital contact
strategies, concepts, campaigns and tactics
We are always looking for new ways to help our
clients overcome challenges by creating
meaningful customer experiences through digital
interaction. + Social Media Marketing
Driving business objectives through participation and
engagement
+ Website & Email Design
Architecting, concepting and creating in the digital
medium
page 16
17. Marketing + Complex Campaign and Program Implementation
Operations & Execution
+
Leveraging deep knowledge of rigorous program
management methodologies to launch and manage multi-
channel marketing campaigns
Results require a foundation of
delivery excellence. + Marketing Analytics
Optimizing ROI and exposing opportunities via thorough
measurement, management, and analysis of performance
A successful marketing strategy is only as good metrics
as its execution. We combine complex project
and program management expertise, technical
savvy, analytical aptitude and transformational + Marketing System Implementation (MRM, Campaign
change management experience to help our Management)
clients turn vision into reality. Applying technical expertise to meet evolving business
needs
+ Organizational Design
Aligning structures and roles to effectively meet business
goals and enhance collective efforts
+ Process Improvement
Optimizing business processes to better meet objectives
through holistic factor analysis and root cause
determination
page 17
18. THANK YOU
Sparks Grove offers business leaders an accountable,
sole-source partner for the ongoing resolution of
complex marketing challenges.
We appreciate the opportunity to present our capabilities
to you and welcome further conversations about how we
may be able to help you achieve your objectives.
page 18
20. AT&T
BUSINESS SERVICES
AT&T Business Services engaged Sparks Grove to help
them enter the social media space. Through Current
State Analysis, Design, Development and
Optimization, Sparks Grove developed a
unique, customized blog experience. Utilizing out-of-the
box technology to make efforts easily updatable, and
incorporating an extensive content and editorial
strategy, results have surpassed all internal projections.
About Sparks Grove page 20
21. THE
COCA-COLA COMPANY
Coca-Cola engaged Sparks Grove to create a brand
position and brand mark for a new joint venture
designed to serve B2B clients โ Coca-Cola Supply.
About Sparks Grove page 21
22. DELTA AIR LINES
Sparks Grove was named Delta Air Lines
Business-to-Business (B2B) agency of
record in 2011, and charged with refocusing
Deltaโs existing consumer advertising to
target corporate clients, travel agents, small
business owners and meeting planners.
About Sparks Grove page 22
23. DUNKINโ DONUTS
Dunkinโ Donuts reached out to us for a
fresh look at their customer loyalty
and rewards programs. We developed
a unified strategy that fit perfectly
within the Dunkinโ Donuts brand
character.
About Sparks Grove page 23
24. NISSAN
Nissan North America came to
Sparks Grove looking to design an
enhanced digital shopping
experience for preferred
customers, employees and
suppliers.
About Sparks Grove page 24
25. PGi
PGi charged Sparks Grove with creating their 2013-
and-beyond future state customer experience, so we set
out on a multi-stage effort including customer
research, luminary interviews, persona
development, ideation and future state visioning. The
culmination of these efforts was a comprehensive
โcustomer experience playbookโ โ the ideal, yet realistic
view of what the PGi customer experience can and
should be in 2013.
About Sparks Grove page 25
26. SPARK ENERGY
When Spark Energy expanded into
newly deregulated electricity
markets throughout the United
States, Sparks Grove was charged
with quickly establishing strong
brand awareness.
About Sparks Grove page 26
27. TOP 5 U.S. BANK
A Top 5 U.S. Bank discovered that over two dozen
intranets across multiple platforms were being used by
its employees and engaged Sparks Grove to create a
vision for better organizing and streamlining their data.
After conducting a thorough research project involving
over 200 employee interviews and persona
development, we created a future state intranet
framework. This framework consolidated all intranets
into one customizable dashboard with a contemporary
design that brought the portal to life.
About Sparks Grove page 27