Accelerating Adoption: Simpler Pathways to Digital Signage Deployment Digital Signage Expo, March 2015

1. 1© 2015 Samsung Electronics America - Confidential
Accelerating Adoption
Simpler Pathways to Digital
Signage Deployment
Kevin Schroll
Snr. Manager, Smart Signage
Samsung Business
March 11, 2015

2. 2© 2015 Samsung Electronics America - Confidential
Smart Digital Signage: A Natural Technology Evolution

3. 3© 2015 Samsung Electronics America - Confidential
Digital Signage Adoption Growing, But Huge Potential Untapped
-
100,000
200,000
300,000
400,000
500,000
600,000
Y2009 Y2010 Y2011 Y2012 Y2013 Y2014
U.S. Commercial Display Market
16% CAGR 525
905
210
6,360
Commercial LFD Retail TV RAW Untapped Market
Units
8 Million Unit Market Potential
Units
Source: IHS worldwide tracker

4. 4© 2015 Samsung Electronics America - Confidential
• Display
• Other hardware
• Installation
• Software fees
• Power
• Content
development
Hidden Costs of Digital Signage Have Been a Barrier to Adoption
70%

5. How Smart Makes It Simple

6. 6© 2015 Samsung Electronics America - Confidential
PC
Embedded
Chip
Setback
Box
The Evolution of Media Players is Driving Smart Signage

7. 7© 2015 Samsung Electronics America - Confidential
Smart Signage Simplifies Installation & Deployment
Media
Player
AV cables
RS-232C
Power
Power
LAN

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Power
LAN
Smart Signage Simplifies Installation & Deployment
Wi-Fi

9. 9© 2015 Samsung Electronics America - Confidential
The Samsung Smart Signage Platform
Provides a simple, cost-
effective, turnkey solution
Total cost of ownership is
reduced by up to 33%
compared with traditional
deployment
Open Software Platform with
an SDK for partners

10. 10© 2015 Samsung Electronics America - Confidential
Supported by a Growing Ecosystem of Partners
10

11. New Smart Signage Applications

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Large Format: Go Big or Go Home
Displays of 85-inches and above are
now more affordable and are
entering the mainstream
UHD adoption beginning to expand,
especially in high-end retail
105”

13. 13© 2015 Samsung Electronics America - Confidential
Video Walls: Another Display in the Wall
Bezel gaps now virtually seamless
Easier control of content across
multiple displays in any
configuration.

14. 14© 2015 Samsung Electronics America - Confidential
Small Signage: Small in Size, Big on Impact
A full digital signage solution
in a tablet-like factor
Opening up new
opportunities for touch
applications
RetailShelf
TablePromo
Concierge
MeetingRms

15. 15© 2015 Samsung Electronics America - Confidential
High-Brightness: Taking Signage to the Great Outdoors
High-brightness displays provide
sunlight readable outdoor
solution
Configurations for window
displays, open frame displays for
inclusion in kiosk/enclosure, and
IP56 all-in-one solution
StoreWindow
QSRTransportation
Retail

16. 16© 2015 Samsung Electronics America - Confidential
SMB – An Underserved Market
2 million small storefronts in US
with 1-9 employees
Digital signage adoption rate
less than 2%
Most purchasing consumer TVs

17. 17© 2015 Samsung Electronics America - Confidential
Enterprise Signage in a ‘Mom & Pop Shop’ Package
Digital Signage in a Box, offering
a turnkey professional solution
for SMBs
Simple content authoring and
management software, with
drag and drop interface and
200+ templates

18. The Future

19. 19© 2015 Samsung Electronics America - Confidential
The Internet of Signs?
Wireless digital signs
will become a key
component of the IoT
Interactive and analytics
applications will make
signs smarter and more
powerful

20. Visit us at Booth #1813