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The Push for Innovation at Samsung Display
- 1. The Push forInnovation at Samsung Display Brian Berkeley Senior Vice President Samsung Display America Lab Samsung Display Company
- 2. Human Resources Total 43,000 (2013) Employees Staff Composition (Korea) Annual Revenue Sales, Marketing, Admin (11%) Manufacturing (33%) R&D (56%) Overseas 16,000 Korea 27,000 Ranked No. 1 in Annual Revenue among display manufacturers in 2013 Revenue Share Samsung Display (23%) ※ LGD (21%) NPD Display Search (Q4‘13) AUO (13%) Sharp (9%) Others (21%) Innolux (13%) SDC Corporate Overview
- 3. History One of the largest providers of LCD panels and the industry’s leading OLED Business were merged into Samsung Display (July 2012) LCD OLED 2014 Mass produced 105-inch Curved UHD LCD TV panel 2013 Mass produced 85-inch UHD LCD TV panel 2011 Ranked as the top global LCD manufacturer for 10 consecutive years (~’02) 2010 Achieved total sales of 500M TFT-LCDs 2005 Operated the biggest Gen 7 TFT-LCD line for the first time in the world 2002 Ranked as the world’s top TFT-LCD maker (Small + Large size market) 1995 Operated the first TFT-LCD line 1991 Initiated TFT-LCD Business (SEC) 2014 Mass produced 8.4-inch and 10.5-inch WQXGA AMOLED tablet displays 2013 Achieved cumulative production of 500M units 2012 Developed 55-inch AMOLED TV panel for the first time in the world 2011 Top-ranked in small & medium sized displays 2011 Operated the biggest Gen 5.5 AMOLED line for the first time in the world 2010 Developed Super AMOLED technology 2007 Started world’s first AMOLED mass production 2002 Established the AMOLED development line
- 4. Key Areas of Market Advancement Total Display Solution Provider -‐ LCD & OLED from Small to Extra-‐large sizes -‐ Markets ranging from Mobile to PID* Display Innovation in Every Major Market Green Technology Wearables Curved Displays Ultra Narrow Bezels *Public Information Display
- 5. LCD Panel Leadership 25% Leading large-‐sized LCD panel market (over 40-‐inch) LCD Market Share (2013) ※ NPD Display Search (Q1’14) TV Panel Shipments (2013) 33% 29% 16% 12% ※ NPD Display Search (Q1’14)
- 6. Samsung’s OLED output has rapidly penetrated the mobile display market, with expansion occurring in other markets as well Annual Revenue (OLED) OLED Share of World Mobile Display Market ※ NPD Display Search (Q4‘13) ※ NPD Display Search (Q4‘13) 1st in OLED ‘11 ‘13 17% 27% ‘11 ‘13 $ 3B $ 11B $ 7B ‘12 29% ‘12
- 8. • PURPOSE R&D Philosophy STATEMENT: Drive the multi-‐disciplinary innovation required for display industry leadership and superior display products • Large R&D investment • Extensive Algorithms IP portfolio: 24,415 patents • Long-‐term point of view: – AMOLED researched since 2001 – LCD researched since 1991 Chemistry Circuits & Electronics Manufacturing, process technologies Optics Semiconductor physics; Backplanes Materials science
- 9. Global R&D Network Samsung Display’s R&D facilities and labs are located in Giheung, Asan, and Cheonan, Korea, as well as San Jose, California and Yokohama, Japan America Lab (San Jose) Japan Lab (Yokohama) Asan Campus Giheung Campus Cheonan Campus
- 10. Research in U.S.A. Mission Statement: Samsung Display America Lab (SDAL) exists to: -‐ Develop systems to manage data Llows in displays -‐ Investigate visual and tactile interactions between users and displays -‐ Identify technical innovations commercially applicable to displays -‐ Devise features to enhance performance and reliability of displays, and -‐ Engage and drive display industry standards SDAL Focus Areas: -‐ New display interfaces and formats -‐ User interface improvements -‐ Algorithmic research applicable to displays -‐ Display technology sensing and development -‐ Institutional collaboration and standardization
- 11. Why Conduct R&D in the U.S.? • Huge pool of R&D talent • Expanded research skill set • Increased synergies for industry collaboration • Links with promising outside display development • Greater proximity to customers
- 12. Thank You Samsung Display America Lab