Automotive manufacturers need an efficient and comprehensive solution to remotely manage the accelerating amount of software inside of today’s connected cars. This presentation, given by Roger Lanctot of Strategy Analytics, describes the current OEM embedded telematics market conditions and the future of the connected car.
Megatrends 2013: Manage the AcceleratingAmount of Software in CarsRed Bend Software
Red Bend's Director of Market Adoption, Yoram Berholtz, speaking at the Megatrends 2013 event about ways and solutions for managing the increasing amount of software in the cars.
Red Bend Software: Optimizing the User Experience with Over-the-Air UpdatesRed Bend Software
Due to the complexity of most modern operating systems and the frequency with which they are updated, all leading manufacturers provide Over-the-Air (OTA) software updates for their tablets, smartphones and even cars.
It may take several months between devices leaving the production line to reaching consumers’ hands but users demand the latest updates to get access to new features. In today’s connected world, software updates are a must-have feature for any type of consumer electronics device, from low-end smartphones to high end tablets by way of M2M devices such as cars and set top boxes (STB).
In this SlideShare, Red Bend Software shows you how to manage these updates easily and effectively, providing best practices in rolling out OTA software updates.
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Red Bend and Vector show the benefits of using Delta and Over-the-Air Technology for re-programming ECUs. The participants receive lots of information about the used technologies and the optimisation possibilities for re-programming. The webinar is rounded off by the presentation of the products used.
Red Bend Software: Separation Using Type-1 Virtualization in Vehicles and Aut...Red Bend Software
Satish Varma from Red Bend Software presents at TI Tech Day Detroit 2013 on how to use Type-1 virtualization to consolidate hardware in automotive ECUs. Panelists included QNX Software Systems and Crank Software.
Megatrends 2013: Manage the AcceleratingAmount of Software in CarsRed Bend Software
Red Bend's Director of Market Adoption, Yoram Berholtz, speaking at the Megatrends 2013 event about ways and solutions for managing the increasing amount of software in the cars.
Red Bend Software: Optimizing the User Experience with Over-the-Air UpdatesRed Bend Software
Due to the complexity of most modern operating systems and the frequency with which they are updated, all leading manufacturers provide Over-the-Air (OTA) software updates for their tablets, smartphones and even cars.
It may take several months between devices leaving the production line to reaching consumers’ hands but users demand the latest updates to get access to new features. In today’s connected world, software updates are a must-have feature for any type of consumer electronics device, from low-end smartphones to high end tablets by way of M2M devices such as cars and set top boxes (STB).
In this SlideShare, Red Bend Software shows you how to manage these updates easily and effectively, providing best practices in rolling out OTA software updates.
Vector red bend_webinar_flashing_over_the_air_and_delta_technology_20140121_enRed Bend Software
Red Bend and Vector show the benefits of using Delta and Over-the-Air Technology for re-programming ECUs. The participants receive lots of information about the used technologies and the optimisation possibilities for re-programming. The webinar is rounded off by the presentation of the products used.
Red Bend Software: Separation Using Type-1 Virtualization in Vehicles and Aut...Red Bend Software
Satish Varma from Red Bend Software presents at TI Tech Day Detroit 2013 on how to use Type-1 virtualization to consolidate hardware in automotive ECUs. Panelists included QNX Software Systems and Crank Software.
The presentation was used by the Dr. Pratik Desai at his talk at the "Silicon Valley Automotive Open Source" meetup held at HackerDojo on April 7th, 2016.
OMA Seminar/Webinar, October 27, 2016, "How Developers Can Get the Most Out of IoT Standards and Tools" - Presentation #5 from Tao Lin, PhD, Distinguished Architect, Movimento Group
"Support OTA for Automotive with OMA DM"
FOTA Automotive: OEMs see Firmware over the Air ( FOTA) as a feasible answer for remotely dealing with the autos soon. It is evaluated that by 2022, there would be 22 million autos with FOTA refresh include, empowering remote programming and security fix refreshes . Give us a chance to take a gander at what makes FOTA so uncommon?
https://www.embitel.com/blog/embedded-blog/understanding-fota-in-the-times-of-connected-cars
Discover what the Open Mobile Alliance is doing with automotive and how our Enablers are Connecting the World to Cars. As delivered at Mobile World Congress, March 2015.
This presentation talks about Software Defined Vehicles, Automotive Standards including Cyber Security and Safety, Agile Methods like SAFe/Less , Continuous Delivery best practices.
Symphony Teleca - The Connected Car Revolution @ Cebit 2014Peter Decker
Mobile services access through Smartphones is a commodity and lead to increasing user expectations
to get “All services on all screens”.
The next “big” mobile services screen is in the vehicle.
Consumers expect Smart Phone like mobile services experience in their car.
In parallel to that trend, car manufactureres want to learn more about their products and how they are used and embrace the connectivity with Big Data and Analytics
R&D Outsourcing in Automotive: A Success Model for C-SuiteBamboo Apps
Written based on Bamboo Apps’ practical experience, this whitepaper provides C-Suite with a success model that allows for a seamless transition of an automotive R&D project to an external partner.
Automotive safety, automotive systems standard, automotive safety management ...Bryan Len
Automotive Safety Training
Presented By : Tonex Training
So, what is automotive safety ?
Automotive safety is the practice of design, construction, equipment and regulation. It minimizes the road occurrence and consequences of motor vehicles traffic collisions.
Automotive safety means it’s all about ISO 26262. ISO 26262 mandates a functional safety development process. Automotive OEMs and suppliers must follow and document to have their devices qualified to run inside commercial (passenger) vehicles.
Automotive safety and ISO 26262 :
Most importantly, A functional safety standard like ISO 26262 ensures that automotive components do what they’re supposed to do, precisely when they’re supposed to do it.
Obviously, Fulfillment of ISO 26262 requires extensive documentation and testing, which can be extremely time-consuming. It requires that engineers first assess their design software for Tool Confidence Levels.
ISO 26262 benefits for automotive industry :
ISO 26262 provides multiple benefits to automotive original equipment manufacturers (OEMs) and suppliers, such as:
Firstly, It demonstrates due diligence and ensure overall safety
Secondly, it maintains competitive advantage and minimizes the risk.
Thirdly, it avoids costly product recalls and reputation
Finally, It helps to obtain simplified access to global markets
ISO 26262 Training: Automotive Safety Course by Tonex :
As a leading automotive safety training provider, Tonex offers 2 days course on automotive safety. Tonex automotive safety ISO 26262 training will help you to automotive safety all the way.
Learning Opportunities :
Hazard analysis and risk assessment
Failure mode and effects analysis
Fault tree analysis
ISO 26262 hardware architectural metrics, software design, implementation
Analysis of safety goal violations
Dependent failure analysis
Design review by failure modes
Want To Learn More ?
Request more information. Call at +1-972-665-9786 or,
visit tonex.com for automotive safety training detail.
Automotive safety, automotive systems standard, automotive safety management training.
https://www.tonex.com/training-courses/iso-26262-training-automotive-safety/
Hands-On Lab: Quickly Identify the Fault Domain – Is It the Network, the Se...CA Technologies
Learn how to leverage CA Application Delivery Analysis to simplify and shorten the time it takes to identify the performance fault domain for effective problem triage and reduced MTTR.
For more information on DevOps solutions from CA Technologies, please visit: http://bit.ly/1wbjjqX
BMC Engage 2014: Remedy Migrations from the FieldLong View
Remedy Migrations:Success Cookbooks & Tales from the Field When Moving to the Cloud
Presenters:
Al Lawlor: EUC Practice Lead at Long View
Rick Brooks-Hill: Director Product Management at BMC Remedy on Demand
Learn more about our ITIL and ITSM assessments and training to ensure ongoing compliance: http://www.longviewsystems.com/hybrid-it/end-user-experience/end-user-computing/
The presentation was used by the Dr. Pratik Desai at his talk at the "Silicon Valley Automotive Open Source" meetup held at HackerDojo on April 7th, 2016.
OMA Seminar/Webinar, October 27, 2016, "How Developers Can Get the Most Out of IoT Standards and Tools" - Presentation #5 from Tao Lin, PhD, Distinguished Architect, Movimento Group
"Support OTA for Automotive with OMA DM"
FOTA Automotive: OEMs see Firmware over the Air ( FOTA) as a feasible answer for remotely dealing with the autos soon. It is evaluated that by 2022, there would be 22 million autos with FOTA refresh include, empowering remote programming and security fix refreshes . Give us a chance to take a gander at what makes FOTA so uncommon?
https://www.embitel.com/blog/embedded-blog/understanding-fota-in-the-times-of-connected-cars
Discover what the Open Mobile Alliance is doing with automotive and how our Enablers are Connecting the World to Cars. As delivered at Mobile World Congress, March 2015.
This presentation talks about Software Defined Vehicles, Automotive Standards including Cyber Security and Safety, Agile Methods like SAFe/Less , Continuous Delivery best practices.
Symphony Teleca - The Connected Car Revolution @ Cebit 2014Peter Decker
Mobile services access through Smartphones is a commodity and lead to increasing user expectations
to get “All services on all screens”.
The next “big” mobile services screen is in the vehicle.
Consumers expect Smart Phone like mobile services experience in their car.
In parallel to that trend, car manufactureres want to learn more about their products and how they are used and embrace the connectivity with Big Data and Analytics
R&D Outsourcing in Automotive: A Success Model for C-SuiteBamboo Apps
Written based on Bamboo Apps’ practical experience, this whitepaper provides C-Suite with a success model that allows for a seamless transition of an automotive R&D project to an external partner.
Automotive safety, automotive systems standard, automotive safety management ...Bryan Len
Automotive Safety Training
Presented By : Tonex Training
So, what is automotive safety ?
Automotive safety is the practice of design, construction, equipment and regulation. It minimizes the road occurrence and consequences of motor vehicles traffic collisions.
Automotive safety means it’s all about ISO 26262. ISO 26262 mandates a functional safety development process. Automotive OEMs and suppliers must follow and document to have their devices qualified to run inside commercial (passenger) vehicles.
Automotive safety and ISO 26262 :
Most importantly, A functional safety standard like ISO 26262 ensures that automotive components do what they’re supposed to do, precisely when they’re supposed to do it.
Obviously, Fulfillment of ISO 26262 requires extensive documentation and testing, which can be extremely time-consuming. It requires that engineers first assess their design software for Tool Confidence Levels.
ISO 26262 benefits for automotive industry :
ISO 26262 provides multiple benefits to automotive original equipment manufacturers (OEMs) and suppliers, such as:
Firstly, It demonstrates due diligence and ensure overall safety
Secondly, it maintains competitive advantage and minimizes the risk.
Thirdly, it avoids costly product recalls and reputation
Finally, It helps to obtain simplified access to global markets
ISO 26262 Training: Automotive Safety Course by Tonex :
As a leading automotive safety training provider, Tonex offers 2 days course on automotive safety. Tonex automotive safety ISO 26262 training will help you to automotive safety all the way.
Learning Opportunities :
Hazard analysis and risk assessment
Failure mode and effects analysis
Fault tree analysis
ISO 26262 hardware architectural metrics, software design, implementation
Analysis of safety goal violations
Dependent failure analysis
Design review by failure modes
Want To Learn More ?
Request more information. Call at +1-972-665-9786 or,
visit tonex.com for automotive safety training detail.
Automotive safety, automotive systems standard, automotive safety management training.
https://www.tonex.com/training-courses/iso-26262-training-automotive-safety/
Hands-On Lab: Quickly Identify the Fault Domain – Is It the Network, the Se...CA Technologies
Learn how to leverage CA Application Delivery Analysis to simplify and shorten the time it takes to identify the performance fault domain for effective problem triage and reduced MTTR.
For more information on DevOps solutions from CA Technologies, please visit: http://bit.ly/1wbjjqX
BMC Engage 2014: Remedy Migrations from the FieldLong View
Remedy Migrations:Success Cookbooks & Tales from the Field When Moving to the Cloud
Presenters:
Al Lawlor: EUC Practice Lead at Long View
Rick Brooks-Hill: Director Product Management at BMC Remedy on Demand
Learn more about our ITIL and ITSM assessments and training to ensure ongoing compliance: http://www.longviewsystems.com/hybrid-it/end-user-experience/end-user-computing/
Module Consolidation: Combining Safety-Critical Automotive Applications with ...Design World
Join me as I welcome Senior Solutions Architect Pat Shelly from Mentor Graphics explain consolidation of Quality Managed and ASIL B software on complex asymmetric multicore silicon devices, utilizing a type-1 hypervisor for separation. He will also explain
approaches to the efficient deployment of virtualization technology and the management of peripheral/resource allocation and sharing.
Motor vehicles are becoming ever more intelligent - catchword: "connected car." The goal of this development is not only more driving comfort, however, most importantly, it is an improvement in traffic safety and traffic control.
Quality and best engine provides better performance and boost our engines (vehicle's) efficiency. So it is better to follow a good engine management system.
As the demand for computing power is quickly
increasing in the automotive domain, car manufactur-ers and tier-one suppliers are gradually introducing mul-ticore ECUs in their electronic architectures. Additionally, these multicore ECUs offer new features such as higher levels of parallelism which eases the respect of
the safety requirements introduced by the ISO 26262 and can be taken advantage of in various other automotive use-cases. These new features involve also more complexity in the design, development and verification of the software applications. Hence, OEMs and suppliers will require new tools and methodologies for deployment and
validation. In this paper, we present the main use cases
for multicore ECUs and then focus on one of them. Pre-
cisely, we address the problem of scheduling numerous
elementary software components (called runnables) on
a limited set of identical cores. In the context of an au-
tomotive design, we assume the use of the static task
partitioning scheme which provides simplicity and bet-
ter predictability for the ECU designers by comparison
with a global scheduling approach. We show how the
global scheduling problem can be addressed as two sub-
problems: partitioning the set of runnables and building
the schedule on each core. At that point, we prove that
each of the sub-problems cannot be solved optimally due
to their algorithmic complexity. We then present low com-
plexity heuristics to partition and build a schedule of the
runnable set on each core before discussing schedula-
bility verification methods. Finally, we assess the perfor-
mance of our approach on realistic case-studies.
SDIC'16 - FusionInsight als Big-Data-Plattform - Eine Fallstudie aus der Tele...Smart Data Innovation Lab
FusionInsight als Big-Data-Plattform - Eine Fallstudie aus der Telekombranche;
Dr. Walter Weigel, VP Huawei European Research Institute;
1st Smart Data Innovation Conference (SDIC'16)
M2M in Transportation, Mining and AgricultureEurotech
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Rugged Devices and Solutions for Vehicles
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An introduction to Machine-to-Machine and the Internet of Things from an end-to-end perspective. Originally prepared for RheinJUG, the Java User Group in Düsseldorf, Germany, this set has a slight focus on Java.
This presentation shows you what exactly is an eSIM, what are the eSIM connectivity implementation barriers and how it can change our understanding of IoT. And what can you expect from IoT eSIM providers.
Identifying Bottlenecks in Mobile Cloud Computing (MCC)Dr. Ranbijay Kumar
Client side performance is important in today’s world because of the gaining popularity of rich internet applications and the growth in the mobile applications market. The customers are also looking for high responsiveness for any client based applications. More of us use our mobile phones as our mini-computers that travel with us and keep us connected 24/7, and that number will surely continue to grow. Mobile applications developers increasingly turn around to cloud computing to circumvent the major challenges that face them.
How Schneider Electric Assures Its Salesforce Lightning Migration with Thousa...ThousandEyes
ThousandEyes webinar from Tuesday September 17th 2019, presented by Archana Kesavan, Director of Product Marketing at ThousandEyes and Anil Sistal, Platform Architect at Schneider Electric on the topic of Schneider Electrics migration to ThousandEyes Synthetic Monitoring for Salesforce Lightning.
Similar to Roger Lanctot, Strategy Analytics, Managing the Accelerating Amount of Software in Cars (20)
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs Attention
Roger Lanctot, Strategy Analytics, Managing the Accelerating Amount of Software in Cars
1. Red Bend Seminar:
Managing the Accelerating Amount
of Software in Cars
Roger C. Lanctot,
Associate Director
Global Automotive Practice
Strategy Analytics
September 2013
2.
3. Where We Stand Today
Universal Connectivity
Vs.
Consumer Indifference
12. Big Picture
• Embedded telematics is not taking off
• Smartphone connections are failing, fragmenting
• Navigation/traffic has become a battleground – awareness
growing, solutions/service quality improving
• Loss of focus on core value propositions
• But there is light at the end of the tunnel:
– VRM-CRM
– Safety
13. Connectivity Status Report
1. Customers don’t want to pay for embedded
2. Not enough customers connecting their smartphones
3. Too many “platforms,” apps, and content chasing too few
connections
4. Need to drive daily relevant applications to drive adoption:
Traffic, weather, streaming content
5. OBJECTIVE: Standard embedded connectivity
6. TIMEFRAME: 4-5 years+
7. SHORT-TERM: Smart-phone connectivity focus
15. Big Three
•
•
•
•
GM/OnStar – 100%!
Chrysler – will be ~ 10% for MY14 – FOTA via smartphone
Ford – EVs only for now – thumb drive updates - future?
Lincoln – Announced intention to embed
16. Japan
• Toyota – Not yet – FOTA via smartphone / Lexus ~ 100%
• Honda – Not yet / Acura -> 100%
• Nissan – Not yet / Infiniti -> 100%
• Others – still in planning
18. France, Italy, UK, Sweden
•
•
•
•
•
Fiat – not yet – thumb drive updates
Renault < 20%
PSA < 20%
Volvo -> 100% outside the U.S. – limited updates
Jaguar – not yet
20. Common Thread
• Japanese mass brands – value-oriented customer, highly reliable
cars, low cost of ownership – difficult to justify embedded
modem
• German luxury brands – BMW has made 100% fitment table
stakes
• VW, Hyundai, Kia – similar value prop and challenge as Japanese
• Domestics – GM’s planned shift to LTE will change the game –
true FOTA coming (ie. ECU updatability) – Chysler and Ford
following slowly
23. Why connect all cars?
Revenue
Metrics – Can’t monetize or manage what you
can’t measure
Retention – What happened to our customers?
Competitive threats – insurance
companies, independent dealers
Preserve the value of the fleet – lease
customers, etc.
24. Why connect all cars?
Crowdsourcing – traffic, weather, safety, maps
Community building – ownership experience
Firmware updates – which version? Universal
deployment
Service – Dealer metrics for scheduled, ad hoc
Real-time customer connection
Customer identification management
Customer portal
Vehicle life-cycle management
25. Why FOTA?
• Hundreds of millions of lines of code
• Why identify problems (diagnostics/prognostics) if you
can’t/won’t fix them?
• Need to update mission-critical safety systems, powertrain etc.
• Aftersales added value – enhance/transform ownership
experience
• Reward consumer for being/staying connected
• Software recalls – cost avoidance
• Customer expectation/OEM obligation
• We didn’t do it because we couldn’t – onset of LTE means “no
excuses”
26. Sirius XM Concept
Sirius XM is proposing a
combination LTE/Satellite
module as part of its plan to
transition into telematics.
Expected plan is to shift
content distribution to XM
while Sirius satellites are used
for video and/or software updating. This concept
has been greeted with skepticism by OEMs.
27. Biggest FOTA Challenges
• Role of the dealer – lost sales/service revenue, out of the loop
• Consumer awareness/understanding/acceptance – customer
MUST be notified – customer MUST accept
• Frequency – ad hoc, monthly, quarterly
• Threshold for update – safety, security, size, timing, functionality
Big Customer Relationship Win + Potential Dealer Alienation
Goal: Make it Win-Win for all
28. Current Dealer Landscape
• Hostile to FOTA
• Misinformation/confusion regarding updates due to changes
from hardwire to wireless updating at the dealer
• Lack of dealer-integrated management system for tracking
versions etc.
• Software updates = customer visit = opportunity!
• Software updates as a customer value proposition – a means to
exclude aftermarket – updates disable “mods”
• Updating ECUs is an important new phase!
29. Telematics ECU:
OEM Global Shipments - Units and Revenues
4,000
40,000
3,500
Units (000's)
35,000
3,000
30,000
2,500
25,000
2,000
20,000
1,500
15,000
1,000
10,000
500
5,000
0
0
2010
2011
2012
2013
2014
Units
2015
2016
2017
2018
2019
2020
Revenues
• Telematics ECU Opportunity: 2012 vs. 2020
–
–
–
–
Revenues (US $ Mil)
45,000
ECU Shipments: +500% : 7.0 Million units in 2012 42 Million units in 2020
ECU Revenues: +320% : $910 Million in 2012 $3.8 Billion in 2020
Average Selling Price 2012: $130/unit 2020: $92/unit
The high volume Mass-Market Product in 2020 will have limited features
• E.g. eCall and support for Location Based Services/B2B communications:
• Typical mass market product will have 3G Cell Modem + GPS/location capability
Source: Automotive Multimedia & Communications - AMCS
30. OEM Telematics ECU
Cellular Modem Choice - Global
45,000
40,000
Units (000's)
35,000
4G
30,000
3G
25,000
2 .5 G
20,000
2G
1
5,000
1
0,000
5,000
0
2 0 10 2 0 11 2 0 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 2 0
• Telematics ECU Modem forecast 2012 vs. 2020 (7.0 Mil. units $42 Mil. units)
–
–
–
–
2G Wireless Network: 21K units in ‘12 to Zero units in ‘20 Units
2.5G Wireless Network: 6.3 Mil units to 0K units
3G Wireless Network: 670K units to 26.6 Mil units
4G Wireless Network: 55K units to 15.6 Mil units
Source: Automotive Multimedia & Communications - AMCS
31. Connectivity ECU - OEM:
Units and Revenues
40,000
2,500
2,000
Units (000's)
30,000
25,000
1,500
20,000
1,000
15,000
10,000
500
Revenues (US $ Mil)
35,000
5,000
0
0
2010
2011
2012
2013
2014
Units
•
2015
2016
2017
2018
2019
2020
Revenues
Connectivity ECU Opportunity: 2012 vs. 2020
– ECU Shipments: +360% (7.2 Mil units in 2012 33.7 Mil units in 2020)
– ECU Revenues: +220% ($725 Million in 2012 $2.3 Billion in 2020)
– Average Selling Price 2012: $100/unit 2020: $69
– Examples include: SYNC, Entune, Blue&Me, Kia UVO, Mini Connected etc.
Source: Automotive Multimedia & Communications - AMCS
36. Tesla – Industry Disruption
•
•
•
•
•
•
•
•
•
•
•
Field upgradable telecom module
Field upgradable graphics
Company-owned stores
Streaming content via embedded modem
Limited HMI overhead + touch-centric vs. voice-centric
Firmware over the air updates
Top safety rating
Top score in Consumer Reports
Top Strategy Analytics customer clinic evaluation
Non-traditional sourcing and development
Googlemap! (VIDEO #1)
37. Tesla Update Process
•
•
•
•
•
Notification message in car “Tesla has an update”
“Press here to download”
Timing of download and time required for download provided
Approve or change timing
Post update: Message detailing contents of update
• Biggest update thus far: addition of “creep” – addition of voice to
make phone calls
40. Google – Industry Disruption
• Self-contained – no connection necessary
• Uses its own map
• Multiple consumer, commercial applications
• Quanergy: targeting replacing $70K Lidar unit with $500 unit with
rotating element -> $200 solid state device
41. Elements Enabled by LTE
•
•
•
•
•
•
Personalized, contextualized content engine (audio & video)
Live map – hybrid on/off-board – map updating
Ad hoc/mesh networked connectivity – Wi-Fi, cellular, other
Secure gateway (Cisco)
Alert-driven/workload managed interface – traffic, weather, etc.
Communication efficiency optimized – on/off-board data
management/processing “delta-focused”
• Voice (Nuance), Metadata (Gracenote)
• Preferences/policy-managed – data, app use, privacy
42. Four Core Value Propositions for Connectivity
1.
2.
3.
4.
Navigation/traffic/location – contextual awareness
VRM/CRM
Streaming content
Connected safety – anticipating/avoiding crashes
OBJECTIVE: Telematics 2.0 = collision avoidance + delivering
critical, real-time information safely to the driver before/as it is
needed
45. Telematics 1.0 - Shortcomings
Reactive
Limited dealer engagement
Limited use of vehicle data
Limited consumer access to data
Limited dealer access to data
45
46. Telematics 2.0
Firmware over the air updates
Prognostics
VRM
IP-based traffic data, hybrid speech
recognition
Streaming content
46
47. FOTA as a core connected car value proposition
•
•
•
•
Necessary for mission-critical, safety updates
Strengthening bonds to the customer AND the car
Adding value after the sale
Avoiding costly recalls and, in some cases, inconvenient dealer
visits
• Enhancing the customer experience
• Maintaining vehicle software integrity
48. Thank you!
Roger C. Lanctot
Associate Director
Global Automotive Practice
Strategy Analytics
rlanctot@strategyanalytics.com
+1 (617) 614-0714
Twitter: @rogermud