1) The document discusses implementing Oracle Product Hub Cloud to address product commercialization challenges. It provides examples of issues like inconsistent product data across sales channels and lack of inventory visibility. 2) It then introduces Oracle Product Hub Cloud as a solution for centralizing product data management in the cloud. This includes onboarding, enriching, governing, and sharing consistent product data. 3) Finally, it discusses two customer use cases where Oracle Product Hub Cloud was implemented. The first was for omnichannel commerce, providing a single product catalog. The second streamlined processes from PLM to ERP systems. Both realized benefits like improved data quality and faster product launches.

1. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Accelerate Commercialization with Cloud-
Based Product Master Data Management
Bruck Assefa
Senior Product Strategy Manager
Product MDM and PLM
Deepak Gupta
Global MDM Practice Director
KPIT Infosystems, Inc.
Sept 21, 2016
Presented with

2. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
2

3. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Program Agenda
Product Commercialization Challenges: Examples
Accelerating Commercialization With Oracle Product Hub Cloud
Additional Use Cases
KPIT Customer Implementations
1
2
3
4
3

4. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Program Agenda
Product Commercialization Challenges: Examples
Accelerating Commercialization With Oracle Product Hub Cloud
Additional Use Cases
KPIT Customer Implementations
1
2
3
4
4

5. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 5
Commercialization Touches Multiple Processes
Sales Bundles
Digital
Assets
Pricing and
Promotions
Sales and
Marketing
Attributes
SALES AND
MARKETING
Manufacturing
BOMs
Costing
Quality
Work
Definition
MANUFACTURING
Transportation
Order
Promising
Order
Fulfillment
Order Capture
Inventory
ORDER
TO CASH
Demand
Forecast
Safety
Stock
Supply
Planning
Inventory PLANNING
Product
Commercialization
“Commercialization” is the process or cycle of introducing a finished product to the market

6. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
The Product Commercialization Challenge
Example I: Poor Product Data in Sales Channels
Incomplete
Non-Standard
Inconsistent
Un-trusted product
information leads to
lost sales and brand
attrition
Channel 1 Channel 2

7. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
The Product Commercialization Challenge
Example II: Lack of Inventory Visibility
Customers
Channel 1 Channel 2
Customers
Channel 3 Channel 4
DC 1 DC2
Assembly Plant
Manufacturing
Out of Stock
SKU 2043828332
Hi-Flow Hydraulic Filter
New Production or Order
SKU 2043828332
Hi-Flow Hydraulic Filter
Existing Inventory
SKU 39482073948
High Flow Hydraulic Flt
Lack of inventory
visibility leads to excess
production, higher
costs and wasted
resources
Customer Order
SKU 2043828332
Hi-Flow Hydraulic Filter
Component
Warehouse 2
Supplier
Component
Warehouse 1

8. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Status: Active
High Flow Hydraulic Flt
The Product Commercialization Challenge
Example III: Fragmented and Manual Processes
Drop Ship PO
SKU 2043828332
Hi-Flow Hydraulic Filter
Status: Active
Discontinued
High Flow Hydraulic Flt
Manual and error
prone change
management
processes lead to
transactional errors
and unhappy
customers
Customer Order
SKU 2043828332
Hi-Flow Hydraulic Filter
Status: Active Discontinued
High Flow Hydraulic Flt
Status: Active
High Flow Hydraulic Flt
Rejected by Supplier
Product Discontinued
Call CenterWebsite
Manual Update
Pending Manual
Update
Supplier Update
Active Product: Create Drop Ship PO

9. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Too Costly Not To Address!
Root Cause for Product Data Challenges
9
Data Fragmentation
Inability to effectively consolidate product
data from trading partners and disparate
systems
No unified product view and conflicting
product information
Lack of Governance
Loose business policies and ineffective
process controls
Lack of security, audit trail, workflow,
monitoring and reporting
Poor Data Quality
Manual, non-repeatable and error-
prone processes
Poorly classified, incomplete,
inconsistent and duplicate product data
Data Sharing
Complex integrations and high IT cost to
share product data
Incomplete, irrelevant and erroneous
data shared within and beyond the
enterprise

10. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Program Agenda
Product Commercialization Challenges: Examples
Accelerating Commercialization With Oracle Product Hub Cloud
Additional Use Cases
KPIT Customer Implementations
1
2
3
4
10

11. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Modern, purpose-built, extensible, deployed on Oracle Public Cloud
Modern Product Data Management
Product Hub Cloud
Easy to deploy, easy to
use, easy to adapt
Data On-Boarding
On-board product data
from multiple systems
and trading partners
Data Quality
Data Enrichment &
Governance
Establish and enforce policies for
the creation, update and
retirement of product data
Data Sharing
Share relevant, timely and
complete product data to all
consuming systems
Ensure data is appropriately
classified, standardized and
validated
11

12. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 12
Oracle Product Hub Cloud
Can be Deployed in Your Current IT Environment
Order Sources
Order Fulfillment Systems
Commerce CPQ Other
PLM
Suppliers
ERP
Spreadsheets
Product
Hub
Cloud
Item On-Boarding Data Standardization Item Enrichment Item Sharing
Centralized Product Definition
Product
Sources
Financials Inventory
(Indirect)
Procurement
Manufacturing (Direct)
Procurement

13. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 13
Standardized Product Data for Order Capture Systems
Oracle Product Hub Cloud
Web Call Center Stores Print Mobile
Internal DC 3rd Party DC Supplier Stores Finance
PRODUCT HUB CLOUD
Provide Clean, Complete and Consistent Product Information to Your Customers
 Provide complete and consistent
product data to order capture systems:
• Products and Variants
• Attributes
• Cross-Sell/Up-Sell/Warranty
Relationships
• Catalogs
• Sales Bundles
• Digital Assets

14. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 14
Centralized Product Data for Order Fulfillment Systems
Oracle Product Hub Cloud
Web Call Center Stores Print Mobile
Internal DC 3rd Party DC Supplier Stores Finance
PRODUCT HUB CLOUD
Harmonize and Attain Global Product Visibility Across Fulfillment Systems
 Harmonize product data across order
fulfillment systems:
• Products and Variants
• Operational Attributes
• Fulfillment/Substitute/Planning
Relationships
• Assemble to Order, Pick to Order
and Kit Structures
• Item Number Cross-References
• Trading Partner Items
 Achieve global product visibility

15. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 15
Streamlined Change Management for All Systems
Oracle Product Hub Cloud
Web Call Center Stores Print Mobile
Internal DC 3rd Party DC Supplier Stores Finance
PRODUCT HUB CLOUD
Centralize Product Maintenance and Propagate Changes to All Consumers
 Propagate product data change to all
order capture and order fulfillment
systems:
• Centralize change (change once)
• Validate for accuracy
• Streamline approvals
• Propagate change to all order
capture and fulfillment systems
• Keep audit trail

16. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
• Fragmented and siloed product information
• Inconsistent, incomplete and duplicate product data
• Manual and inefficient processes
• Poor change management
• Complex point-to-point integrations
16
• Centralized view of products
• Accurate, consistent and reliable product data
• Automated and collaborative processes
• Rule based change policy and propagation
• Product publication from a central repository
Oracle’s Omni-Channel Product Data Management Solution
Centralize Product Definition, Enrichment and Governance in the Cloud
Harmonized and Reliable Product DataFragmented and Inconsistent Product Data
Before After

17. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Program Agenda
Product Commercialization Challenges: Examples
Accelerating Commercialization With Oracle Product Hub Cloud
Additional Use Cases
KPIT Customer Implementations
1
2
3
4
17

18. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Key Product Hub Cloud Use Cases
Consolidation,
Migration
Business
Intelligence
Data
Governance
Supply Chain
Initiatives
Cx
Initiatives
Procurement
Initiatives
M&As
PLM
Initiatives
Multiple ERPs
Path to Cloud
Workflow
Real-Time
Analytics
Security &
Change Control
Data
Warehouse
Data
Validations
Omni-channel
commerce
Spend
management
Sales and
manufacturing
readiness
Operational &
Attributes and
Multi-org structures
Configure-
price-quote
Procurement
Catalogs
Part Reuse
Org level
change control
Sales catalogs Vendor Portal
Inventory
visibility
Import and
Publication
Industry
Specific
UDI: Med Device
GDSN: Retail,
Distribution,
Manufacturing

19. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Program Agenda
Product Commercialization Challenges: Examples
Accelerating Commercialization With Oracle Product Hub Cloud
Additional Use Cases
KPIT Customer Implementations
1
2
3
4
19

20. www.kpit.com
Oracle Product Hub Cloud
Customer Cases
Deepak Gupta
Director and Chief Architect , Oracle MDM Practice, KPIT

21. © KPIT Technologies Limited
Development Centers located in
India, US, Germany and Brazil
60 Patents filed
Publicly traded company in
India
Headquartered in Pune
(India)
10,000+ Employees
Globally
Incorporated in 1990
34 global offices across
16 countries
2015* revenues USD
$489 Mn
Corporate Quick
Facts
1/25/20162
KPIT at a glance

22. © KPIT Technologies Limited
KPIT- Oracle Practice
9/29/201622
Business Transformation Services
Program Management – Organizational Change Management – Business Process Architecture
Application Management Services
DBA - 24 X 7 Support – Maintenance – Testing as a service
Industry focus
500+ customers
2100+ consultants
Center of Excellence Team
Implementation, Upgrade ,Tools

23. © KPIT Technologies Limited
Today’s Discussion
9/29/201623
 Oracle Product Hub Cloud Solution
 Customer Use Cases and Business Benefits
 Rapid Implementation of Product Hub Cloud- KPIT Prebuilt Connectors
 Question and Answers

24. © KPIT Technologies Limited
Cleanse Consolidate Categorize CommunicateProduct Data
KPITiLink
Any Product
Data Sources
Legacy
Common Data Model
Enrich
Govern & Enforce
Publish & Syndicate
KPITiLink
Oracle Product
Hub Cloud
Data Pools
E-Commerce
Oracle Product Hub Cloud Solution
Data Cleanse &
Consolidation
Oracle Product Hub Cloud
9/29/201624
IntegrateGovern

25. © KPIT Technologies Limited9/29/201625
Customer Use Cases and Business Benefits
9/29/20169

26. © KPIT Technologies Limited
Case 1- Product Hub Cloud for Omni Channel Commerce
9/29/201626
Company: Manufacturer and Distributor
ERP : Oracle EBS
Goal : Consistent Product Data for Sales/Marketing, Print Catalog and Ecommerce Website
Problems with the Product Data :
• Existing Oracle EBS system was not providing capabilities to maintain various unique
attributes of their products and to be able to search and identify conclusive information for
their customers
• Company was looking for avenues to provide their Sales Executives product searching
capability on various product data parameters including Images to promptly respond to
customer’s requests
• Company was looking for standardization and streamlining of the business processes for
faster time to market of products through print catalog and ecommerce channels.
26

27. © KPIT Technologies Limited
Case 1- Continues…. Before Oracle Product Hub Cloud
27
Oracle
EBS
9/29/2016
Print Catalog
Customer Requests
Sales
Ecomm
Store
Marketing
Website
A
B
C
• A, B, C version of Product
Information distributed with 3 Sales
Channels
• Long time to respond to Customer
request for quote as EBS do not
have comprehensive search
capabilities on Product attributes
• Print Catalog and Website show
different information and Confuse
customers

28. © KPIT Technologies Limited
Case 1- Continues…. After Oracle Product Hub Cloud
9/29/201628
Oracle Product Hub
Cloud
Data Stewards
& Category
Managers
Enrichment Workflow
Item Enrichment
Translation Digital Content Mgmt.
Monitor
Data Quality
Search
and
Access
Sales Channel Users
Website
Ecommerce
DataPublish
(Batch)
DataImport
(Batch)
Adobe
Improve Customer Satisfaction - Single, Consistent and Complete Product Information
across all Sales Channels
Customer Requests
Oracle
EBS
Automated/
Scheduled
KPIT
Adapter
On Premise

29. © KPIT Technologies Limited
Case 1- Continues…. Benefits from Oracle Product Hub Cloud
29 9/29/2016
 Establish product data governance and business rules
 Enabled rich interactive UI with comprehensive embedded Product Data analytics to
provide their Sales executives to quickly respond to customers RFQs.
 Central repository of Product Data -360 degree view of products to business users
 Oracle Product Hub Cloud provided visibility to substitutions, Cross-sells and Up-sells
resulting in increased revenue for Sales Executives
 Streamlined item enrichment process
 Seamless automatic item data flow updates from on- premise Oracle EBS system to Oracle
Product Hub Cloud.
 Automated Integration to build Print Catalogs.
 Consistent Information for all Sales Channels (Website, Print Catalog and direct customer
queries)
 Faster Product Launches

30. © KPIT Technologies Limited
Case 2- Product Hub Cloud for Streamlining Product Value Chain
9/29/201630
Company: Manufacturer and Distributor
ERP : Oracle JDE E1
PLM: Oracle Agile
Goal : Successful JDE E1 Implementation; Orchestrate new product induction and change
management processes from PLM to JDE, Simplify M&A activity
Problems with the Product Data :
• There is no data governance enforced for creating product information
• Product information is spread between Agile, JDE and spreadsheets
• Product Data enrichment was being provided in a third party system based on SharePoint/Excel
• Significant data duplication, fragmentation, and errors
• New product introduction cycle times were too long
• There’s sensitivity regarding data compliance issues
• No flexible platform to manage and govern new product information through M&A activity
• They needed a quick win because of JDE implementation issues
30

31. © KPIT Technologies Limited
Case 2- Continues…. Before Oracle Product Hub Cloud
31
Agile
PLM
JDE E1
BI/DW VCP
• Manual data transfer between PLM and JDE
• Process driven using email and phone.
• No accountability of product data across
departments
• No validations in place for data correctness
• Multiple manual forms/spreadsheet to
manage data
• Multiple systems providing product data
to BI and data warehouse systems
• Inconsistent data provided to Planning
and Reporting Systems.
• Product data is scattered across multiple
systems.
9/29/2016

32. © KPIT Technologies Limited
Case 2- Continues…. Oracle Product Hub Cloud Implementation
9/29/201632
Mastering Metadata
Configure Product Taxonomy
Configure all Agile and JDE inventory
and branch attributes
Standard Look ups and Values
Search criteria and Results Formats
Cleansing/Standardization
Governance Integrate
Configure Data Quality Rules for
Description generation
Configure Business Rules for defaulting
and assignment of attributes
UOM conversions
New Item Onboarding Workflow
Change Management Workflow
Role based security
Import Map for data loads
Integrate Agile PLM to Product Hub
Cloud using KPIT iLink Adapter
Integrate Product Hub Cloud to JDE E1
using KPIT iLink Adapter

33. © KPIT Technologies Limited
Case 2- Continues…. After Oracle Product Hub Cloud
9/29/201633
Agile
PLM
Oracle Product Hub
Cloud
Standardize
Categorize
Item Workflow
Data
Governance
Data
Validations
Monitor
Data Quality
Search
and
Access
Field/Branch TeamEnrich
KPIT
iLink
JDE E1
BI/DW
VCP
KPIT
iLink
• Automated data transfer between PLM and JDE
• Workflow Driven New Item Onboarding and Change
Management Processes
• Well defined accountability for product data across
departments
• Governance /validations in place for data correctness
• Consistent product data provided to
Planning and Reporting Systems from single
source of truth.
• Automated integration between Agile PLM,
Product Hub Cloud and JDE E1
• 360 degree of product data across
organizations
On Premise On Premise

34. © KPIT Technologies Limited
Case 2- Continues…. Benefits from Oracle Product Hub Cloud
9/29/201634
 Central repository of product data providing 360 degree view of products to users
 Enforce product data consistency and governance across the organization
 Better item searching capabilities for end users
 Foundation for VCP: With de-duplicated and structured product data, more accurate
results are attained from planning engine
 Accelerated time to market through guided workflows for item setup and enrichment
 Increased revenue by providing product visibility to substitutions, Cross-sells, Up-sells etc.
 Eliminated costly manual tasks by automating product import, auto-assigning product
attribute values and establishing guided workflow processes
 Help with M&A strategy by cutting cycle time for on-boarding items from acquired
companies

35. © KPIT Technologies Limited9/29/201635
Case 3 : Oracle Product Hub Cloud for System Consolidation ( M & A)
SOURCE SYSTEMS
ERP
C
O
N
S
O
L
I
D
A
T
E
GOVERN
MANAGE
CLEANSE
R
A
T
I
O
N
A
L
I
Z
E
• Consolidate & Rationalize Product Data from
Multiple Systems into Product Hub to maintain
unique, complete and accurate product
information.
• Clean, Standardize Product Information in Hub
and distribute golden product information from
Hub to ERP.
• Enable common New Product Introduction
/Maintenance Process in Hub for future data
governance.
Site 2
Site 1
Site 3
Site 4
Site 5
Reduce Complexity and Cycle Time of Data Conversion and Consolidation
Oracle Product Hub Cloud

36. © KPIT Technologies Limited
Case 4 : Oracle Product Hub Cloud for ERP Transformation/Migration
Oracle Product Hub
Cloud
Data Stewards
& Category
Managers
New Item/ Maintenance
Workflow
Ongoing Item Creation/ Maintaianance
Data Governance Data Validations
Monitor
Data Quality
Search
and
Access
Item Workflows
Items Data Monitoring
Conversion from Old ERP to Product Hub
Processes
Old
ERP
DataPublish
DataImport
(Batch)
Integration to PDH to ERP
20
New
ERP
Data Cleanse
&
Transformation
Reduce Transformation Cycle Time and Risk of failure
9/29/2016

37. © KPIT Technologies Limited
KPIT Implements Oracle Product Cloud in 12 Weeks
37
Project Planning
Discovery and Design
Demo Based
Requirement Gathering
Fusion Cloud Environment- Access
Build and CRP
Import Metadata/ Item Data
Using KPIT Accelerators
Setup- Apply Pre-Built Template
Configure NIR, Workflows, Rules
Configure Imports and Publish
Build EDQP Lens*
Integrate to ERPs **
Testing and CRP
Fine Tuning Setup
Go-Live
UAT
Production Deployment
Go- Live
Gather Product Data
Gather Product Metadata
9/29/2016
12 Weeks ***
* Applicable to Customer who buy EDQP License.
** Applicable to Customer who buy KPIT iLink
Product Hub Adapters for EBS, JDE
*** Timeline vary based on number of items, size of
Taxonomy, number of workflows, users and
Integration Requirements
Setup EDQP *

38. © KPIT Technologies Limited
KPIT- Simplified Oracle Product Hub Cloud to On-Premise Integrations
9/29/201638
Product Hub
Cloud
EBS
JDE
AdobeAgile
(PLM)
Endeca
1WorldSync
FDA
KPIT
iLink
KPIT
iLink
RMS
SAP
KPIT
iLink
KPIT
iLink
KPIT
iLink
KPIT
iLink
KPIT
iLink
iLink Product Hub Cloud – EBS On Premise integration adapter
iLink Product Hub Cloud- JDE On Premise integration adapter
Product Hub Cloud – Adobe InDesign On Premise adapter
Agile PLM On Premise to Product Hub Cloud Integration
Adapter.
iLink Product Hub Cloud- FDA ( Med. Device UDI Solution)
KPIT Oracle Product Hub Cloud Adapters( Live):
iLink Product Hub Cloud- 1WorldSync ( GDSN) Adapter
iLink Product Hub Cloud- SAP On Premise Adapter
KPIT Oracle Product Hub Cloud Adapters ( In Development):
iLink Product Hub Cloud- Oracle RMS Adapter
iLink Product Hub Cloud- Endeca Adapter
KPIT Oracle Product Hub Cloud Adapters ( Roadmap):

39. © KPIT Technologies Limited
• Cloud SAAS Solution – Reduce Total Cost of Ownership
• Can be implemented in as less as 12 weeks of Timeline
• Pre-Built Connectors available for almost all On Premise Applications
• Central repository of Product data providing 360 degree view of products
• Enforce Product Data consistency and Governance across the organization
• Accelerated time to market: Streamline on-boarding of items using workflows
there by accelerating product time to market.
• Help with M&A strategy by cutting cycle time for on-boarding new companies
item data
• Increase revenue: Product Hub Cloud can help downstream systems by providing
visibility to substitutions, Cross-sells, Up-sells etc.
• Savings by Operational Efficiencies: With batch imports, rules, workflows etc.,
Solution will remove manual processes/checks
Benefits for Oracle Product Hub Cloud Solution
39
Best in Class
Rapid
Implementation
Scalable &
Flexible
9/29/2016
Cloud
Service

40. Technologies for a better world
Thank you

41. Confidential – Oracle Internal/Restricted/Highly Restricted41

42. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 42