Presented by:
Stephen Chen, JD, MPH
Technology Commercialization Consultant
slchen@seton.org
HELPUS HELP YOU
Why and How Nurses Should Work with the Seton Innovation
& Technology Commercialization Team
HELP YOUR PATIENTS
Created By:
Whitney Power, MBA
Innovation & Technology Commercialization Marketing
wlpower@seton.org
WE’RE ALL IN THE HEALTHCARE BUSINESS FOR
THE same reason.
to HELP.
HELP YOUR
PATIENTS
ever THOUGHT…
“I can fix it!”
MEDICAL INVENTIONS
WE SUPPORT
WRITE IT
DOWN.
NO PUBLIC DISCLOSURES, PLEASE.
ONLY 6
QUESTIONS
We can
help you
refine your
idea
further
if (appropriate)
obtain a patent
to protect it
and ultimately
commercialize it
so it can be used to
improve patients’
lives
faster than waiting around
for “them” to do it
AWARDS & BONUSES FOR SETON
INVENTORS
Patent Filed
$1,000 Desk Plaque
Patent Granted
$2,500 Wall Plaque
A PATENT IS AN EXPENSIVE INVESTMENT.
WHY
$50K-$150K
Legal Fees
MOST PRIVATE COMPANIES
SHARE nothing.
WE SPLIT ROYALTIES 50:50 & reinvest IN
MISSION
GET YOUR INVENTION TO YOUR
patient
“But I’m not
an inventor.”
EVERYONE IS AN
inventor!
UNLEASH SETON’S INVENTORS
AND ENTREPRENEURS
Mark Cuban
Shark, SXSW Impact Pedi Mentor/MC, Venture Capitalist, Dallas Mavericks
Owner
NURSES HAVE GREAT STORIES!
ONE
MORE
JUS
T
Anita Dorr, RN, FAEN
(I will try my best
to not let this
happen to you.)
Nearly 2/3 of all medical
device patents are granted to
inventors who are health
care professionals.
Why IS THAT?
I HAD AN IDEA AND CAME UP WITH
THIS THING THAT REALLY HELPED.
NO, NO. IT WAS NO BIG DEAL. REALLY.
NOT WORTH THE TROUBLE.
BUT IT COULD BE …
?WHAT
CAN BE
PATENTE
D
so
New. Non-Obvious. Useful.
PROCESS MACHINE
COMPOSITIO
N OF MATTER
IMPROVEMENT
S TO ANY OF
THESE
ARTICLE OF
MANUFACTUR
E
Huh?
?WHAT
CAN BE
PATENTE
D
New. Non-Obvious. Useful.
PROCESS MACHINE
FOR
EXAMPLE
COMPOSITIO
N OF MATTER
ARTICLE OF
MANUFACTUR
E
IMPROVEMENT
S TO ANY OF
THESE
NOTICE
TAKE THE plunge!
YOU’RE NOT ALONE
HELPUS HELP YOU
HELP YOUR PATIENTS
HOW?http://intranet.seton.org/v2/
invention
“It’s important not to be timid when you
have an idea you think can help
patients…
… You don’t have to do everything
alone because Seton has created an
innovation and technology team.”
– Dr. James Allred
GET IN
TOUCH
QUESTION
S?
invention
© Seton Healthcare Family

Innovation & Technology Commercialization for Nurses

Editor's Notes

  • #3 Hi everyone, and good morning! I’m Stephen Chen, Technology Commercialization Consultant for Seton Research Enterprise. I am also a biomedical engineer and a licensed patent attorney. I work in Seton’s Innovation and Technology Commercialization department right here at the CEC on the 3rd floor, but I travel across all sites to collaborate with Seton inventors and help translate their innovative ideas, inventions, and research discoveries into products and services to help improve our patients’ lives. Male Nurse Silhouette: Female Nurse Silhouette:
  • #4 Now, you’re probably wondering why I’m here in front of you. I’m here because you and I have something in common. Each of us in this room, whether you are clinical or non-clinical, got in the business of healthcare for one common purpose Patient Hand Hold: http://i.huffpost.com/gen/1394682/thumbs/o-SICK-PERSON-570.jpg?6
  • #5 – to help people. Horse Lift: https://vidablogg.files.wordpress.com/2013/08/wpid-facebook_-611222763.jpg
  • #6 I’m here to help you help your patients!
  • #7 Have you ever thought
  • #8 “if I only had a thing that looked kind of like a…that snapped on the side and tucked around this way with a button that would do this thing…that would make my patient much happier!” http://www.webweaver.nu/clipart/img/cartoons/callouts/pencil-sketch-callout.png http://blog.patientsafesolutions.com/blog/nursing-communication-pain-points-leave-your-smartphone-at-the-door-0
  • #10 Have you ever gotten frustrated with a device and “tweaked” it to your liking so it would work a little better?   Shower DIY Fix: http://www.dailyliked.net/wp-content/uploads/2014/07/showerhead.jpg Rear View Mirror DIY Fix: http://img.izismile.com/img/img7/20140905/640/inventive_fixes_that_might_be_genius_640_11.jpg Fix It Felix:https://s-media-cache-ak0.pinimg.com/736x/1c/14/70/1c1470c7f33344392b9abb6f66e53415.jpg
  • #11 Ever watch Shark Tank and think… “Oh come on I could have come up with that!” http://www.chicagobreastandbody.com/wp-content/uploads/2015/01/confused-doctor.jpg http://thumb1.shutterstock.com/display_pic_with_logo/88446/111537320/stock-vector-sketch-doodle-speech-bubble-vector-illustration-art-111537320.jpg
  • #12 Let me give you a couple of examples of inventions I bet you could have come up with first … You may have seen the bee-shaped vibrating cold pack to “take the sting out of pricks,” invented by pediatrician Amy Baxter whose 4 yr old son was afraid of shots. She stuck a cute striped bee on the front, won a $1 million grant from the National Institutes of Health, and the product now known as Buzzy was born. It’s now available on Amazon.com. The Talking Medicine Dispenser invented by a care provider Tiffany Krumins is now sold in over 10,000 retail stores, including Toys-R-Us, Safeway, Kroger and CVS stores. She invented the dispencer after caring for special needs children. A few months after the show aired, Tiffany was diagnosed with cancer, got to know a little boy nicknamed “The Lukemia Slayer” and donated his entire unit medicine dispensers. Then she went on to expand her product line. Since the show aired, the inventor also launched a new product called AVA the Elephant Thermometer Stickers. Medicine Dispenser: http://a.abcnews.com/images/Entertainment/ABC_AVA_the_Elephant_mar_140422_16x9_608.jpg Medicine Dispenser Inventor (has cancer, donated dispensers to cancer kids): http://www.huffingtonpost.com/2012/03/12/tiffany-krumins-ava-the-elephant_n_1327716.html Bee Cold Pack: http://babeecovee.com/blog/wp-content/uploads/2014/01/buzzyspotlight-300x300.jpg Bee Cold Pack Inventor: http://www.qmed.com/mpmn/medtechpulse/how-doctor-became-award-winning-device-inventor Bee Cold Pack Grant $: http://www.npr.org/sections/alltechconsidered/2013/10/08/230541468/an-innovation-for-pain-relief-thats-worthy-of-some-buzz SharkTank Background: http://cdn.media.abc.com/m/images/global/generic/shows_1x1-hirez/shark-tank.jpg
  • #13 Well the next time that novel idea pops into your head, instead of wishing “they” would invent something that would do “X”… “They” might…someday. But you already had the idea and can make it happen now, with the help of Seton’s support, because we value courageous innovation. STOP Finger Point: http://bayarearelationshipcenter.com/wp-content/uploads/2013/06/finger-pointing.jpg
  • #15 So write it down. On a napkin, a piece of paper, a text message or email to yourself, whatever it takes. Napkin sketch: https://www.firstrepublic.com/content/uploads/Image/474x340_Lifes-Milestones_How-to-Pitch-VC-Napkin_1377573327.jpg
  • #16 But don’t publicly disclose it (at least just yet) because that could torpedo your chances of protecting and commercializing your idea (at least outside the US). Second – if you think your idea is so fantastic that you’re just itching to tell the public about it, DON’T! (at least just yet). Public disclosure could torpedo any chances of getting it patented (at least outside the US). So if you’re thinking about publishing a paper on it, blogging, poster presentation, abstract submission, conference, fill out the invention disclosure form first so I can help you protect your idea first before public disclosure. Cat peering from bag: http://www.waterstechnology.com/IMG/041/315041/cat-out-of-the-bag.jpg Cat out of bag Abercrombie: https://kattiekate.files.wordpress.com/2014/05/posing-with-abercrombie-and-hollister-bags-24.jpg
  • #17 Then call me. Phone: http://cdn2.hubspot.net/hub/65551/file-19567734-jpg/images/istock_000015857110medium.jpg
  • #18 Or better yet, transfer the idea scribbles into an Invention Disclosure Form (IDF) You hate filling out paperwork, we know. But this form’s short – 6 questions And it’s online so you can access it anywhere Not a very inventive name for a form and and you can think of it as the “Make My Idea a Reality Form” … we’re open to suggestions
  • #19 We can help you refine your idea further, if appropriate obtain a patent to protect it, and ultimately commercialize it so that it can be used to improve patients’ lives faster than waiting around for “them” to do it. Group: http://www.grantham.ac.uk/wp-content/uploads/2012/01/group-standing.jpg Rock Sculptor: http://www.katherineingram.com/wp-content/uploads/2011/03/iStock_000017153649Small.jpg Sculpture: http://images.travelpod.com/users/bubba_oliver/1.1217682000.greek-statue.jpg Ropes:http://wova.com/wp-content/uploads/6-Red-Velvet-Ropes.jpg For Sale:http://www.instagingdesign.com/wp-content/uploads/2013/07/real-estate-sold-sign.png Rock : http://www.helba.org/BRP/IMG_wip/Rocks_WIP_01.jpg
  • #20 We can help you refine your idea further, if appropriate obtain a patent to protect it, and ultimately commercialize it so that it can be used to improve patients’ lives faster than waiting around for “them” to do it. Group: http://www.grantham.ac.uk/wp-content/uploads/2012/01/group-standing.jpg Rock Sculptor: http://www.katherineingram.com/wp-content/uploads/2011/03/iStock_000017153649Small.jpg Sculpture: http://images.travelpod.com/users/bubba_oliver/1.1217682000.greek-statue.jpg Ropes:http://wova.com/wp-content/uploads/6-Red-Velvet-Ropes.jpg For Sale:http://www.instagingdesign.com/wp-content/uploads/2013/07/real-estate-sold-sign.png Rock : http://www.helba.org/BRP/IMG_wip/Rocks_WIP_01.jpg
  • #21 We can help you refine your idea further, if appropriate obtain a patent to protect it, and ultimately commercialize it so that it can be used to improve patients’ lives faster than waiting around for “them” to do it. Group: http://www.grantham.ac.uk/wp-content/uploads/2012/01/group-standing.jpg Rock Sculptor: http://www.katherineingram.com/wp-content/uploads/2011/03/iStock_000017153649Small.jpg Sculpture: http://images.travelpod.com/users/bubba_oliver/1.1217682000.greek-statue.jpg Ropes:http://wova.com/wp-content/uploads/6-Red-Velvet-Ropes.jpg For Sale:http://www.instagingdesign.com/wp-content/uploads/2013/07/real-estate-sold-sign.png Rock : http://www.helba.org/BRP/IMG_wip/Rocks_WIP_01.jpg
  • #22 , if appropriate obtain a patent to protect it, and ultimately commercialize it so that it can be used to improve patients’ lives faster than waiting around for “them” to do it. Group: http://www.grantham.ac.uk/wp-content/uploads/2012/01/group-standing.jpg Rock Sculptor: http://www.katherineingram.com/wp-content/uploads/2011/03/iStock_000017153649Small.jpg Sculpture: http://images.travelpod.com/users/bubba_oliver/1.1217682000.greek-statue.jpg Ropes:http://wova.com/wp-content/uploads/6-Red-Velvet-Ropes.jpg For Sale:http://www.instagingdesign.com/wp-content/uploads/2013/07/real-estate-sold-sign.png Rock : http://www.helba.org/BRP/IMG_wip/Rocks_WIP_01.jpg
  • #23 If your idea qualifies for patent protection, Seton handles all the expensive legal fees. If we file for a patent, you get awarded $1,000. If the government grants the patent, you get awarded $2,500. Big Check Girl: http://moringabucks.com/site/wp-content/uploads/2012/09/BIG-Check.jpg Flying Dollars:http://blogs-images.forbes.com/timothyspangler/files/2014/06/rain.jpg
  • #24 Now I know what you’re thinking – why does Seton get 50% when I invented it? Getting a patent is expensive, ranging between 50-150k depending on which countries you file for protection. + Expert Consultation, navigation through USPTO processes + Idea development (prototyping, sketching, vetting), Licensing, Venture Capital connections, deal brokerage Seton is investing a lot upfront to protect your idea with no guarantee of success. Our policy mirrors that of UT so if you’re collaborating with UT on a project, great! We’ll work out the joint ownership with them. Big StacK :http://www.untoldentertainment.com/blog/img/2009_09_03/moneyPile.jpg Little stack: http://www.welovesolo.com/wp-content/uploads/2014/11/p16f6o8rprfmi14uoi6l1k52119q9-details.jpg Paperwork: http://www.insureon.com/blog/image.axd?picture=%2F2013%2F10%2FE%26O+Lawyers.jpg USPTO: https://astronomyandlaw.files.wordpress.com/2012/09/uspto-office.jpg
  • #25 If the invention is a commercial success, Seton shares 50% of any royalties with the inventor. Most private companies don’t share any royalties with their employee inventors, let alone 50% if they do. 25% of the 50% that goes to Seton actually goes to the inventor’s department and the other 25% is used to sustain Seton’s mission and further research and education. Burns: http://www.chrisspivey.co.uk/wp-content/uploads/2013/12/boo.jpg
  • #26 And lastly, don’t forget the objective here – which is to get your invention to help your patient. If you invent a good product or service, the money will come. Patient Hand Hold: http://i.huffpost.com/gen/1394682/thumbs/o-SICK-PERSON-570.jpg?6
  • #27 Now you might be thinking, I’m not an inventor. Sad Box Man: http://ih1.redbubble.net/image.8648286.9633/flat,550x550,075,f.jpg
  • #28 But wait! Stop hand ref: http://betanews.com/wp-content/uploads/2013/10/hand-stop-300x300.jpg
  • #29 We are all inventors! If you’ve ever had an original thought, plan, idea, or put together something as a “quick fix”, you’re an inventor.
  • #30 It’s time to unleash your potential.
  • #31 For those of you who didn’t attend SXSW, there was a woman by the name of Kezia Fitzgerald who pitched at the SXSW pedi health event. Kezia was diagnosed with lymphoma in 2011. Months later, her infant daughter was diagnosed with Stage 4 neuroblastoma. Kezia, while at the same time battling her own cancer, developed a cloth sleeve to prevent her daughter from dislodging her central line and to guard against the infection risk associated with these lines.   Parents of other cancer patients caught wind of this, as well as nurses and doctors and soon requests started coming in from all over for these cloth sleeves.   Unfortunately, her daughter died from the cancer, but Kezia has since continued to develop her product and launched her own company called CareAline.   http://medcitynews.com/2015/03/meet-pediatrics-company-won-mark-cubans-heart-sxsw/
  • #32 The winner of the SXSW Pedi Health Innovation Pitch contest had a great story to tell, and a helpful invention that we BET a nurse thought of before She just beat you to it! http://www.betaboston.com/news/2015/03/17/danvers-parents-win-pediatric-health-pitch-contest-at-sxsw/ Baby arm IV: http://farm4.static.flickr.com/3226/2925617519_a70f56bfd0.jpg http://www.carealine.com/ Baby PICC: CareALign Arm: http://www.p1h.it/wp-content/uploads/2014/09/PICC_Cover_6-Week-Old-12-lbs_6_inch_measure.jpg Sad Baby Happy Baby:http://thumbs.dreamstime.com/x/baby-boy-faces-avatar-icons-set-collection-child-happy-sad-angry-white-35513729.jpg
  • #33 She pitched her product at SXSW to a panel of medical executives and investors You may have heard of him, but for those who don’t know… Mark Cuban owns the NBA Dallas Mavericks and many other businesses. He’s a venture capitalist, business genius and tycoon worth $3Billion. He’s also famous for his role on ABC’s Shark Tank, a show with entrepreneurs making pitches to “shark” investors. Mark Cuban emceed the contest and offered advice to contestants. He was in no way obligated to invest in any of the presenters’ products, but was so compelled by this particular story and product that he ended up giving her $20,000 on the spot, no equity in her company required – and bought a batch himself to brand with the Dallas Maverick’s logo.
  • #34 FIND DIFFERENT PICTURE FOR THIS. You have innovative solutions as well. I know you do. You all are the closest to suffering patients like Kezia and her daughter and I know you’re the people who have the capability to invent solutions to improve patient care here at Seton and beyond. I bet at least one nurse here at Seton has thought of what Kezia did to alleviate a baby’s discomfort… Kezia just turned her idea into a product before you did. http://www.healthcareworkersalary.com/wp-content/uploads/2014/03/group-of-registered-nurses.jpg
  • #35 If that wasn’t compelling enough, I’ll give you one last example of a simple solution with great impact. Image: http://airinput.com/wp-content/uploads/2013/07/one-finger-green.png
  • #36 Let me tell you about the story of Anita Dorr. Does anyone know who she was? She was an ED nurse who invented the crash cart. Do you know how she came up with the idea? Through the power of observation.   She became concerned about how long it took the ED staff to round up all the equipment needed to treat a critically ill patient. With the help of her staff, she compiled a list of items that would be needed in any type of emergency. Then she and her husband measured everything and in 1968 they built a red-painted wooden prototype in the basement of their home. The original cart had a laminate top and included wheels for quick movement to the bedside. It was arranged anatomically: head and neck items were placed to the side that would be closest to the patient’s head. Items for venous access were placed in the direction of the foot of the bed. Medications in the middle. Today, these carts are used in every hospital and having them stocked and in sufficient numbers is a basic requirement for accreditation. http://www.workingnurse.com/articles/anita-dorr-inventor-of-the-crash-cart Nurses don’t get credit: http://www.mcknights.com/the-real-nurse-jackie/a-nurse-invented-that-but-most-likely-didnt-get-credit-for-it/article/374465/
  • #37 BUT, much to her eternal chagrin, Anita Door was wrongly informed that she couldn’t obtain a patent on the cart, and in recent years there have been other claimants to the honor who have enjoyed commercial success because they protected their idea through a patent.
  • #38 I will try my best to not let this happen to you. Scout: http://www.worldmag.com/media/images/content/scouts.jpg
  • #39 The point I’m making is this – nearly 2/3 of all medical device are invented by healthcare professionals. Why? Because you all, nurses in particular, see what works day in and day out. You all are the “front lines”, the ones closest to suffering patients like Kezia and her daughter. But you’re also behind the scenes – you know what doesn’t work well for the physicians and other care providers.
  • #40 I’ve talked with people at Seton who told me about an idea, a fix, a discovery they had casually, as if it were nothing Doc: http://a.dilcdn.com/bl/wp-content/uploads/sites/8/2013/07/Doc-snow-white1-624x428.jpg
  • #41 I’ve suggested patenting ideas in casual conversations and inventors protest “No really, it’s not that great an idea.” or “It’s just a different way of doing something, not something that can be patented. It was just helpful to me at the time.” Bashful:http://librarius.hu/wp-content/uploads/2014/09/snow-white-and-the-seven-dwarfs-snow-white-and-the-seven-dwarfs-11382716-768-576.jpg
  • #42 I must stop them and say, NO … really… This could be patent-worthy. And they’re skeptical still, but usually pleasantly surprised. Happy: http://www.farleigh.com/wp-content/uploads/2013/02/dwarf.jpg
  • #43 On that note, I want to quickly show you the types of things that can be patented that you may not have realized before. Patents are granted for any new, non obvious and useful Process Machine Articles of manufacture Composition of matter Or improvements to any of the above Novec: https://youtu.be/qb0Px5YWspc Foley: http://kckmedical.com/ProductImages/rh3181-18.jpg http://blog.nicole-brown.com/wp-content/uploads/2013/03/Crash-Cart-.jpg Process: https://cdn0.iconfinder.com/data/icons/pixel-perfect-at-24px-volume-4/24/5090-512.png Machine: https://cdn2.iconfinder.com/data/icons/settings-tools/512/diagram-128.png Manufacture: https://cdn2.iconfinder.com/data/icons/windows-8-metro-style/128/hammer.png Matter: https://cdn3.iconfinder.com/data/icons/science-volume-2-2/48/99-128.png
  • #44 Huh Baby: http://www.olaleslie.com/wp-content/uploads/2014/11/Confused-Baby.jpg
  • #45 In plain English, “process” means a series of steps taken to achieve some result. For example, you could get a patent on a method of producing humanized antibodies like Dr. Cabilly, a researcher from City of Hope hospital. His antibody “process” led to the production of many useful medications.   Machine means some device consisting of fixed or moving parts that work together to perform some function. For example, a crash cart or an endoscope. Remember our friend Anita’s crash cart? That’s a “machine.”   Article of manufacture means some “thing” that is made or built by a human being or machine. It may have parts, but any interaction among the parts is usually static, as opposed to dynamically moving parts in a machine. For example, a foley catheter – which was invented by the physician Frederic Foley.   Composition of matter means just that…all compositions of two or more substances resulting from chemical or mechanical union. For example, the composition of the breast cancer drug Herceptin. Finally, had nurse Anita patented her cart, later someone may have come in and dramatically improved upon her invention like the modern day carts we use. Novec: https://youtu.be/qb0Px5YWspc Foley: http://kckmedical.com/ProductImages/rh3181-18.jpg http://blog.nicole-brown.com/wp-content/uploads/2013/03/Crash-Cart-.jpg Process: https://cdn0.iconfinder.com/data/icons/pixel-perfect-at-24px-volume-4/24/5090-512.png Machine: https://cdn2.iconfinder.com/data/icons/settings-tools/512/diagram-128.png Manufacture: https://cdn2.iconfinder.com/data/icons/windows-8-metro-style/128/hammer.png Matter: https://cdn3.iconfinder.com/data/icons/science-volume-2-2/48/99-128.png
  • #46 Notice how many things were invented by healthcare professionals like you!
  • #47 Don’t psyche yourself out. I’ve just shown you a bunch of examples of how health care professionals just like you are inventing game-changing solutions. You can do this. Kid on diving board: http://brownfish.com/blog/wp-content/uploads/2014/11/dive-in.jpg
  • #48 Especially now. Because until now, you just haven’t had the resources to take it to the next step… or know if your idea could be patented. Now you know it can be and that you have my team’s help to bring your ideas to life. Help Swimming: http://cdn.babyworld.co.uk/wp-content/uploads/2012/11/dad-swimming-baby-boy.jpg?bdfdce
  • #49 So, this brings me full circle to where I started. We want to help you. Help me help you help your patients! Work with the Innovation & Technology Commercialization Team to bring your invention to life, help your patients, and maybe even bring in some revenue for you and Seton while doing it.
  • #50 So how do you get started? Remember the IDF I told you about? Tell us when you have an idea through our online invention disclosure form. It can be accessed on our intranet under “Forms” or through seton.net or call me to set up a meeting.
  • #51  Lion: https://believeinbetterworld.files.wordpress.com/2014/04/hqdefault.jpg
  • #53 If that wasn’t compelling enough, I’ll give you one last example of a simple solution with great impact. Image: http://airinput.com/wp-content/uploads/2013/07/one-finger-green.png
  • #54 Any questions? I look forward to working with you! I’ll leave some flyers and my business card in the back of the room. Thanks for your time.