The document outlines Oracle's Customer 2 Cloud program, designed for CRM/CX customers to facilitate migration from on-premise applications to cloud solutions while leveraging current support investments. It highlights the growth potential of CRM SaaS and various packaged cloud integrations that support rapid cloud adoption with financial incentives. The document emphasizes the benefits of modernizing business operations through Oracle's cloud offerings, including better collaboration, forecasting, and integration capabilities.

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Safe Harbor Statement
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Customer 2 Cloud Program
Available for CRM/CX Customers
Michał Skowroński
Oracle Polska
15.10.2014

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Benefits of the Cloud
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Growth of CRM SaaS
CRM will continue to be the largest global market within SaaS, forecast to grow beyond $5 Billion in 2012 to $9 Billion in 2016
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Source: Forbes.com: Gartner Predicts Infrastructure Services 2013
$5 B
$9 B
2012
2016

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MARKETING
SOCIAL
COMMERCE
SERVICE
SALES
CPQ
web
mobile
social
In store
Contact center
Field service
Direct sales
channel
Modern CX
A complete solution

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Introducing Customer 2 Cloud Program
Packaged
Cloud Integrations
Rapid Start-Up Services
Transformational
Incremental
Financial
Incentives

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WHO
WHAT
WHY
Flexible Financial Incentives
•Siebel, EBS, PeopleSoft, JDE customers paying on-premise support*
•Interested in latest cloud innovations
•Want to migrate on premise apps to the cloud
•Adopt cloud using current support spend
•Flexible to shift to CX Cloud
•Quickly adopt latest CX cloud innovations: Sales, Marketing, Service, Social
•Lower Cost
•Flexibility
•Speed
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*Certain restrictions apply

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Adaptable Model to Meet Business Needs
A business proposition only Oracle can deliver
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NOT USING Support; wants to apply towards SaaS
Options
Example: Existing CX Investments
Example: Future CX Cloud
USING Support; wants to exchange some/all for equivalent SaaS
STAY SAME; continues to get value from on-premise apps
Siebel: eService
Siebel: Marketing
Marketing Cloud
Siebel: SFA
Siebel: PRM
Sales Cloud
Siebel: Service
Siebel: Industry Solutions
Continue to Invest in On-Premise

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The ‘Iceberg’ of Underlying IT Costs
Benefit from Oracle Cloud economies of scale
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Annual Support
Upgrades
IT Staffing
Infrastructure
Software
Infrastructure
Costs
Annual TCO = 5X Annual Support
Visible
$100
$100
$250
$30
$20
~$500*
Annual
Subscription
IT Staff
$125
$75
Cost Savings
Annual TCO = 2X Current Support
ON-PREMISE
ORACLE CLOUD
3 Year Savings: 4X Current Support
*Annual TCO Benchmarks
One-Time Migration Costs $500
Underlying
Example:

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Oracle Cloud Express
Rapid Startup Services
Support to get you to the cloud fast
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Based on best practices
Live in days or weeks, depends on needs
Fast & easy
Configuration templates
Fixed scope
Low cost

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Packaged Cloud Integrations
•Siebel to Commerce, Sales Cloud, Service Cloud, Social Cloud, CPQ Cloud, Marketing Cloud
•EBS, JDE to Sales Cloud, CPQ Cloud
•3rd parties…
Connect your existing investments to CX Cloud
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Sales
Service
Marketing
Commerce
Talent
Financial Reporting
Planning
ERP
HR
Social

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Modernize Sales
How it Works
Benefits
Illustrative Customer 2 Cloud - Scenario 1
•Customer uses Siebel for SFA
•Customer is looking for modern cloud SFA that provides:
–Better Mobile Solutions
–Better Integration with Social
–Better Forecasting
–Better Collaboration
•Customer migrates Siebel SFA seats into 3 year contract for Oracle Sales Cloud
•Customer gets free support on Siebel (for 6 months) during the migration to Sales Cloud*
•Customer retires support $$ associated with Siebel SFA seats, and instead invests in Sales Cloud
•Support paid for, but unconsumed, on migrated Siebel seats count toward credit for Sales Cloud
•Customer gets a modern Oracle Sales Cloud
•Sales teams are more collaborative
•Sales uses social selling techniques for better win rates
•Teams forecast better and hit their numbers predictability
•Customer takes advantage of available promotions for Oracle Cloud solutions
•Customer uses Rapid Startup Services and Packaged Cloud Integrations for faster time to value
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*Certain restrictions apply

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Change in
Business Strategy
How it Works
Benefits
•Customer has seats of Siebel eService and no longer using
•Customer has moved away from the web channel and focusing on B2B sales
•Wants a modern marketing B2B cloud solution
•Customer retires Siebel eService seats and purchases a 3 year contract for Marketing Cloud
•For almost same spend on IT, customer is able to leverage committed support spend on Siebel eService towards Marketing Cloud
•Any paid but unconsumed support on Siebel eService being retired is eligible for credit towards the Marketing Cloud
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•Customer gets a modern Marketing Cloud
•CMO gets targeted marketing functionality:
–Across any channel
–With insight into buyer’s digital body language
–Helping buyers buy easier
•Customer can take advantage of available Marketing Cloud promotions
•Customer uses Rapid Startup Services and Packaged Cloud Integrations for faster time to value
Illustrative Customer 2 Cloud - Scenario 2

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People Committed to Your Success
Support for your business in the cloud
Executive Sponsorship
Oracle
Support
Client Success
Specialist
Implementation Success Manager
Oracle Account Team

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Your Next Step
Complimentary Customer 2 Cloud Assessment by Oracle Insight*
*Learn more about Oracle Insight at oracle.com/insight

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