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Introduction to Digital Marketing
Presented by Speakerhead.com
Digital Marketing
What is Digital Marketing ?
Digital marketing is promoting or creating brand awareness using
Internet.
Digital Marketing Mediums
Search
Engines
Websites
Social
Media
Mobile
Apps
Email Inbound
SPEAKERHEAD.COM
Traditional Vs. Digital
Factor Traditional Digital
Reach Limited to Area Global
Targeting Not Specific Very Specific
Price Very Expensive Not Expensive
ROI Not Guaranteed Guaranteed
SPEAKERHEAD.COM
• Mobile Apps
• Ads in Mobiles
• ORM
• Analytics
• Pay Per Click
• Display Ads
• Video Ads
• Social Media
• Email Marketing
• Direct Traffic
• SEO
• Social Media
• Inbound
Marketing
• Email Marketing
Organic
Marketing
Paid
Marketing
Mobile
Marketing
Reporting
SPEAKERHEAD.COM
Search Engine Optimization
2nd Position
SPEAKERHEAD.COM
How is SEO Done?
 SEO depends on many factors and algorithms created by
Search Engines
 200+ Factors used by Google to Rank a Page.
 82% of the Search Users click on Organic Links
 SEO increases the Leads and Brand Authority
 SEO takes a Good time and Effort.
SPEAKERHEAD.COM
Pay Per Click Marketing
SPEAKERHEAD.COM
How to Do PPC ?
 PPC can be implemented using these programs
 Google AdWords
 Bing Ads
 18% users click on Paid Ads
 Very Fast and Effective Marketing
SPEAKERHEAD.COM
Social Media Marketing
 To Increase Brand Awareness and Business Leads
Facebook Pinterest /
InstaGram
Google + Youtube
Twitter Linkedin
SPEAKERHEAD.COM
Prerequisite for Course
 Anyone with basic understanding of Internet
 No Programming or Website Knowledge
 Basic English/Communication Skills are Must
 Interested and Enthusiastic in Technology
SPEAKERHEAD.COM
Career Opportunities
Digital Marketer
Entrepreneur
Start your own
Business
Freelancer
Work on individual
projects
Online Earning
Earn from AdSense/
Affiliate
Professional Job Work for a company
SPEAKERHEAD.COM
Online Money Earning
 Google AdSense
 Affiliate Marketing
 Freelancing
SPEAKERHEAD.COM
THANK YOU

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About Digital marketing by SPEAKERHEAD.COM

  • 1. Introduction to Digital Marketing Presented by Speakerhead.com Digital Marketing
  • 2. What is Digital Marketing ? Digital marketing is promoting or creating brand awareness using Internet. Digital Marketing Mediums Search Engines Websites Social Media Mobile Apps Email Inbound SPEAKERHEAD.COM
  • 3. Traditional Vs. Digital Factor Traditional Digital Reach Limited to Area Global Targeting Not Specific Very Specific Price Very Expensive Not Expensive ROI Not Guaranteed Guaranteed SPEAKERHEAD.COM
  • 4. • Mobile Apps • Ads in Mobiles • ORM • Analytics • Pay Per Click • Display Ads • Video Ads • Social Media • Email Marketing • Direct Traffic • SEO • Social Media • Inbound Marketing • Email Marketing Organic Marketing Paid Marketing Mobile Marketing Reporting SPEAKERHEAD.COM
  • 5. Search Engine Optimization 2nd Position SPEAKERHEAD.COM
  • 6. How is SEO Done?  SEO depends on many factors and algorithms created by Search Engines  200+ Factors used by Google to Rank a Page.  82% of the Search Users click on Organic Links  SEO increases the Leads and Brand Authority  SEO takes a Good time and Effort. SPEAKERHEAD.COM
  • 7. Pay Per Click Marketing SPEAKERHEAD.COM
  • 8. How to Do PPC ?  PPC can be implemented using these programs  Google AdWords  Bing Ads  18% users click on Paid Ads  Very Fast and Effective Marketing SPEAKERHEAD.COM
  • 9. Social Media Marketing  To Increase Brand Awareness and Business Leads Facebook Pinterest / InstaGram Google + Youtube Twitter Linkedin SPEAKERHEAD.COM
  • 10. Prerequisite for Course  Anyone with basic understanding of Internet  No Programming or Website Knowledge  Basic English/Communication Skills are Must  Interested and Enthusiastic in Technology SPEAKERHEAD.COM
  • 11. Career Opportunities Digital Marketer Entrepreneur Start your own Business Freelancer Work on individual projects Online Earning Earn from AdSense/ Affiliate Professional Job Work for a company SPEAKERHEAD.COM
  • 12. Online Money Earning  Google AdSense  Affiliate Marketing  Freelancing SPEAKERHEAD.COM