Digital marketing involves promoting a brand using digital technologies like search engines, social media, websites, and mobile apps. It has advantages like being economical, increasing brand reputation, easily targeting audiences, and generating more revenue. Search engine optimization (SEO) is an important part of digital marketing, as it involves optimizing websites and pages to appear higher in search engine results. The goal of SEO is to improve visibility and rankings to drive more traffic, engagement, and ultimately conversions. Elements of digital marketing include organic marketing, paid marketing, reporting, and mobile marketing techniques like SEO, social media, inbound marketing, email marketing, pay per click ads, display ads, video ads, and mobile ads.

1. DIGITAL MARKETING
Realized by:
Samah Filali

2. The primary purpose of business is to create a
customers or clients, so, to generate profits for
its owners or shareholders.
Digital Marketing is a basic function of business.
Introduction

3. What is Digital Marketing ?

4. Digital marketing is pomoting or creating brand
awarness using digital technologies, mainly on the
Internet.
Digital Marketing Mediums
Search
Engines
Social
Media
Websites
Mobile
Apps
Email Inbound

5. Advantages of Digital Marketing
Economical
Increase Brand Reputation,
easy to target the right
Audience and generate more
revenue
Improve Customer trust with regular
Interactions
Higher Ranking

6. SEO
SEO stands for Search Engine Optimization. It is the
process of optimizing a website or web page so that it
appears higher in search engine results pages
(SERPs) when users search for relevant keywords or
phrases.

7. SEO Example

8. Goal of SEO
The goal of SEO is to improve the
visibility and ranking of a website or
web page in search engine results,
which can lead to increased traffic,
engagement, and ultimately,
conversions.

9. How is SEO done?
● SEO depends on many factors algorithms created
by search engines.
● 82% of the search users click on organic links.
● 18% of users click on paid Ads.
● SEO increases the leads and brand authority.
● SEO take a good time and effort.

10. Elements of Digital Marketing
Organic
Marketing
Paid
Marketing
Reporting
Mobile
Marketing
● SEO
● Social Media
● Inbound Marketing
● Email Marketing
● Pay Per Click
● Display Ads
● Video Ads
● Social Media
● Analytics(GTM,GA) ● Ads in Mobiles

11. THANK YOU !